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Polio communication.

Autor(es): Galaway, Michael
Fonte: J Indian Med Assoc;103(12): 679, 707, 2005 Dec.
Artigo [ PMID: 16821663 ] Idioma(s): Inglês
Publicação: Artigo de Revista
Substantial investments are being made in the area of communication and social mobilisation to interrupt transmission of wild poliovirus. A number of organisations with active support from the Government of India and various state governments are implementing activities to raise awareness and encourage all families to immunise their children. A mass media campaign is the most recognised health promotion effort on media. Mass media efforts are being backed by intensive social mobilisation and interpersonal communication efforts in polio-endemic states. Advocacy and editorial media environment are key elements of the overall communication approach, creating a conducive environment for the polio programme.