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1.
Rev. psicol. deport ; 32(1): 179-185, May 3, 2023. ilus, tab, graf
Artigo em Inglês | IBECS | ID: ibc-225017

RESUMO

In recent years, the number of sports enthusiasts in China has increased. Other domestic and international sporting goods manufacturers have also cited running gear as a primary development focus. The geographical environment and its environment heavily influence the marketing approach for the running brand Decay in a particular region. This study used the PEST analysis tool to investigate the region's political, economic, social, cultural, technological development, and other environmental factors. The SWOT analysis tool evaluated Decathlon's strengths, weaknesses, opportunities, and threats. This study studied Decathlon's marketing strategies from the 4P and 4C perspectives, described and assessed the emerging marketing strategies, including the tactics to encourage and inhibit its development, and offered some improvement approaches. In 2021, the Decathlon sports brand will see a growth rate of 65.69%, while in 2022, the growth rate will drastically drop to 15.69%. Even though the company's revenue growth rate has slowed, the overall profit margin has not altered substantially and has maintained at roughly 29%, demonstrating that the marketing strategy is highly significant. A sports brand's marketing plan offers more advantages than its price and channel strategies.(AU)


Assuntos
Humanos , Publicidade Direta ao Consumidor , Propaganda , Estilo de Vida Saudável , Esportes , Marketing , China , Esportes/psicologia , Psicologia do Esporte
2.
Rev. psicol. deport ; 30(4): 30-39, dic. 2021. ilus, tab, graf
Artigo em Inglês | IBECS | ID: ibc-214052

RESUMO

It is vital for technology to advance and for the brand to obtain public recognition to achieve competitive supremacy. It is impossible to deploy without an adequate marketing, awareness, and execution strategy, as well as structured advertising approaches. As a result, advertising is an important strategy for marketing products to consumers. This research article makes a case for examining the psychological appeal of food brands associated with basketball players and customer behavior while making product purchases. If a well-known celebrity appears in a commercial, people will strongly influence the brand or product. Psychological Attraction (PA) and Food Brand Advertisement (FBA) were independent variables in the research framework. Customer Behavior (CB) was used as the Independent Variable. Nonetheless, data was gathered from 100 customers. SEM PLS 3 was used to analyze the collected data. The results suggested that the association between PA à CB is a non-significant link; however, the relationship between FBA àCB is significant.(AU)


Assuntos
Humanos , Masculino , Feminino , Atletas , Basquetebol , Alimentos , Produção de Alimentos , Publicidade Direta ao Consumidor , Comportamento do Consumidor , Comercialização de Produtos , Psicologia
3.
Rev. psicol. deport ; 30(3): 25-36, Dic 27, 2021. tab, graf, ilus
Artigo em Inglês | IBECS | ID: ibc-213853

RESUMO

The effective dissemination of ads information can stimulate consumers’ desire to purchase sports products/services. In return, the purchases by consumers reflect the effectiveness of media dissemination of sports ads. Currently, there is not yet an index system or evaluation model for accurate evaluation of sports ads value. The relevant research of ads value is detached from consumers’ willingness to buy and purchases. Therefore, this paper presents a novel sports ads value evaluation method based on consumer psychology. Firstly, a reasonable evaluation index system (EIS) was established, and the index data were processed by principal component analysis (PCA) based on consumer psychology. Next, Schwartz-Moon model was extended into a sports ads value evaluation model in the light of consumer psychology and applied to evaluate sports ads value through numerical simulation. Our model and EIS were proved effective through experiments.(AU)


Assuntos
Humanos , Controle da Publicidade de Produtos , Publicidade Direta ao Consumidor/métodos , Publicidade Direta ao Consumidor/estatística & dados numéricos , Meios de Comunicação , Comportamento do Consumidor , Psicologia do Esporte , Medicina Esportiva
4.
Rev. psicol. deport ; 30(3): 179-190, Dic 27, 2021. ilus, tab, graf
Artigo em Inglês | IBECS | ID: ibc-213867

RESUMO

This research study measures psychological attraction in relation to food brands by football player’s advertisements. This research is based on consumer behavior and examines the effect of product choices—and has been conducted in the context of China using primary data analysis techniques. For analysis, the data is generated on the basis of responses to specific questions related to the psychological attraction, food brand advertisement, consumer behavior, and product choice. To measure the data, the smart PLS software ran different results such as statistical ratio analysis, T-test analysis, regression analysis, generalized linear model, and that reliability test analysis. This study aimed to better understand the components of product attributes in the sporting environment in order to better understand what makes a product-athlete endorsement connection more effective. While it is usual for businesses to utilize athletes for advertising and marketing their products or services, only a limited number of studies have looked at the qualities of athletes and the roles these characteristics play in developing an effective advertisement relationship. Analysis of data findings shows that psychological attraction has a positive and significant impact on consumer behavior and product choice. On the other hand, food brand advertisement shows a positive but insignificant effect on product choice.(AU)


Assuntos
Humanos , Masculino , Feminino , Atletas , Indústria Alimentícia , Alimentos , Controle da Publicidade de Produtos , Publicidade Direta ao Consumidor , Comportamento do Consumidor , Futebol , Psicologia do Esporte , Medicina Esportiva , China
5.
Rev. esp. nutr. comunitaria ; 26(1): 0-0, ene.-mar. 2020. tab, graf
Artigo em Espanhol | IBECS | ID: ibc-193829

RESUMO

FUNDAMENTOS: El etiquetado nutricional representa una valiosa herramienta para ayudar a los consumidores a tomar decisiones informadas acerca de su dieta y estilo de vida. Son escasos los estudios realizados en España sobre la percepción de la información alimentaria por el consumidor y ninguno considera la población con obesidad y sobrepeso como objetivo principal. Por ello el objetivo de este trabajo es evaluar la percepción de esta población frente a la información que le proporciona el etiquetado de los alimentos, su comprensión, utilidad y uso. MÉTODOS: Se realiza 133 encuestas en personas de la Comunidad Valenciana con obesidad (27,8%) y sobrepeso (72,2%) sobre la lectura, hábitos de compra, comprensión y uso de la información alimentaria. RESULTADOS: Se observa que a pesar del interés por seguir una dieta saludable (27,8%) y la valoración positiva del etiquetado de los alimentos (91%), se lee poco (35,3%) y resulta difícil de comprender (35,6%). El precio es el condicionante que más influye a la hora de la compra (72,9%). El 72,9% no sigue una dieta especial. El semáforo nutricional es el etiquetado frontal mejor comprendido. CONCLUSIONES: La población con obesidad y sobrepeso tiene dificultad para interpretar y comprender el etiquetado de los alimentos


BACKGROUND: Nutritional food label represents a valuable tool to help consumers to make informed decisions about their diets and lifestyle. There are few studies carried out in Spain about the perception of the consumer and none of them has obese or overweight population as their main target. Consequently the high interest to conduct this research in order to assess the perception of this population to food label, their understanding, utility and use. METHODS: 133 surveys are conducted in Comunidad Valenciana on obese (27.8%) and overweight (72.2%) people regarding their reading, shopping habits, use and understanding of food information. RESULTS: It is observed that despite their interest to follow a healthy diet (27.8%) and the positive assessment of the food label (91.0%) little is read (35.3%) and it is difficult to understand (35.6%). Price is the most determining factor regarding purchase (72.9%). 72.9% of the population don't follow a special diet. Traffic light colours used on the front packaging is the best understood food label. CONCLUSIONS: Obese and overweight population has difficulty in interpreting and understanding food labels


Assuntos
Humanos , Obesidade/epidemiologia , Sobrepeso/epidemiologia , Rotulagem de Alimentos/tendências , Compreensão/classificação , Tomada de Decisões , Qualidade de Produtos para o Consumidor/normas , Comportamento do Consumidor/estatística & dados numéricos , Publicidade Direta ao Consumidor/tendências
6.
Endocrinol. diabetes nutr. (Ed. impr.) ; 67(2): 122-129, feb. 2020. tab, ilus, graf
Artigo em Espanhol | IBECS | ID: ibc-187436

RESUMO

Antecedentes y objetivos: El incremento de la prevalencia de obesidad y de enfermedades asociadas conlleva la necesidad de aplicar políticas sociales que ayuden a frenar esta tendencia. El etiquetado frontal de los envases (EFE) es una herramienta eficiente para ayudar a los consumidores a tomar decisiones más saludables en el momento de la compra. Para ello es importante que los consumidores comprendan la información proporcionada por los EFE. El objetivo es evaluar en una muestra de consumidores españoles la comprensión objetiva de 5 tipos de EFE: sistema de clasificación de estrellas de salud, semáforo múltiple, Nutri-Score, ingestas de referencia y símbolo de advertencia. Métodos: En 2018 se reclutaron 1.000 participantes españoles y se les pidió que clasificaran 3 productos por categoría, repitiendo esto para 3 categorías distintas de productos analizados anteriormente sin etiquetado (3 tipos de pizzas, 3 tipos de pasteles y 3 tipos de cereales de desayuno), de acuerdo con su calidad nutricional usando una encuesta on-line. Seguidamente, los participantes fueron asignados al azar a uno de los 5 tipos de EFE y se les pidió clasificar de nuevo los mismos productos. Se realizaron varios modelos de regresión logística multivariante. Resultados: Nutri-Score fue el sistema que mejor clasificó los alimentos según su calidad nutricional en las 3 categorías de alimentos, seguido del semáforo múltiple, el símbolo de advertencia y el sistema clasificación de estrellas de salud respecto a las ingestas de referencia. Conclusiones: Nutri-Score apareció, entre los consumidores españoles, como el EFE más eficiente para transmitir información sobre la calidad nutricional de los alimentos


Background and objectives: Increased prevalence of obesity and its comorbidities has shown the need to implement social policies to help curb this trend. Nutritional risk factors are recognized as key drivers of obesity and other chronic diseases in Spain and in other Western countries. Front-of-package labels (FoPLs) are efficient tools to help consumers make healthier choices. To be useful in purchasing situations, consumers need to understand the information provided by FoPLs. The study objective was to assess objective understanding by consumers of five types of FoPLs, i.e. Health Star Rating system (HSR), Multiple Traffic Lights (MTL), Nutri-Score, Reference Intakes (RIs), and Warning symbol in Spain. Methods: In 2018, 1,000 Spanish participants were recruited and requested to rank three sets of label-free products (one set of three pizzas, one set of three cakes, and one set of three breakfast cereals) according to their nutritional quality in an on-line survey. Participants were then randomized to one of the five types of FoPLs, and were requested to rank the same sets of products again, this time with a given FoPL displayed on the package. Changes in ability to correctly rank products according to FoPLs were compared between both tasks using ordinal logistic regression. Results: For all three food categories, Nutri-Score performed significantly better, followed by MTL, the Warning symbol, HSR and RIs. Conclusions: Nutri-Score emerged as the most efficient FoPL in conveying information on the nutritional quality of foods among Spanish consumers


Assuntos
Humanos , Masculino , Feminino , Adolescente , Adulto Jovem , Adulto , Pessoa de Meia-Idade , Rotulagem de Alimentos/métodos , Comportamento do Consumidor , Rotulagem de Alimentos/normas , Espanha , Publicidade Direta ao Consumidor , Política Nutricional , 35170
7.
Nutr. hosp ; 36(5): 1213-1222, sept.-oct. 2019. tab, graf
Artigo em Espanhol | IBECS | ID: ibc-184647

RESUMO

El Ministerio de Sanidad de España, en noviembre de 2018, notificó oficialmente la adopción del etiquetado nutricional frontal Nutri-Score que permitirá a los consumidores juzgar fácilmente la calidad nutricional de los alimentos en el momento de la compra e incitar a los industriales a mejorar la composición nutricional de sus productos alimentarios. Este artículo sintetiza los trabajos científicos realizados que ponen en relieve la validación del perfil nutricional que subyace al cálculo de Nutri-Score, y los trabajos que demuestran su eficacia y superioridad con respecto a otros logotipos existentes o propuestos por agentes económicos. Asimismo, se hace un balance de su desarrollo en España y en el seno de la Unión Europea y se responde a las fake-news transmitidas por sus detractores. Se presenta también la Iniciativa Ciudadana Europea para que este etiquetado frontal sea obligatorio en Europa


The Spanish Ministry of Health, in November 2018, notified the officially adoption of the front-of-pack nutrition label Nutri-Score which will allow consumers to easily judge the nutritional quality of food at the time of purchase and to encourage industrialists to improve the nutritional composition of food. This article synthesizes the scientific work pertaining to the validation of the nutritional profile that underlies the computation of Nutri-Score and works that demonstrate its effectiveness and superiority in comparison to other existing logos or proposed by food companies. Likewise, it highlights its development in Spain and within the European Union and responds to the fake-news raised by its detractors. It also introduces the European Citizens' Initiative to make it compulsory in Europe


Assuntos
Humanos , Política Nutricional/legislação & jurisprudência , Informação Nutricional , 51402 , Valor Nutritivo , Saúde Pública/normas , Qualidade de Produtos para o Consumidor/normas , Informação de Saúde ao Consumidor/normas , Publicidade Direta ao Consumidor/normas
8.
Rev. derecho genoma hum ; (50): 205-231, ene.-jun. 2019.
Artigo em Espanhol | IBECS | ID: ibc-191223

RESUMO

El presente trabajo comenta la sentencia 317/2018 del Tribunal Superior de Justicia del País Vasco, que desestima la solicitud de un farmacéutico diplomado en Nutrición de publicitar un asesoramiento nutricional individualizado mediante la realización de un test nutrigenético. El fallo del Tribunal y las alegaciones tanto del solicitante como del Departamento de Salud del Gobierno Vasco dan paso a un debate sobre cuál es la utilidad real de este método para la personalización de dietas, novedad hoy día de fácil acceso a la población general, y si ésta es suficientemente autónoma cuando toma la decisión de usarla. Finalmente analizamos a qué nivel debe enmarcarse el empleo de esta prueba


The present work comments sentence 317/2018 of the Superior Court of Justice of the Basque Country, which dismisses the request of a pharmacist qualified in Nutrition to publicize an individualized nutritional advice by performing a nutrigenetic test. The ruling of the Court and the allegations of both the applicant and the Health Department of the Basque Government give way to a debate on what is the real use of this method for personalizing diets, a novelty nowadays easily accessible to the general population, and if it is sufficiently autonomous when it makes the decision to use it. Finally, we analyze at what level the use of this test should be framed


Assuntos
Humanos , Nutrigenômica/legislação & jurisprudência , Jurisprudência , Prescrições/classificação , Publicidade Direta ao Consumidor/legislação & jurisprudência , Dietoterapia/ética , Ciências da Nutrição/legislação & jurisprudência , Privacidade Genética/legislação & jurisprudência , Testes Genéticos/legislação & jurisprudência , Distúrbios Nutricionais/diagnóstico
11.
Rev. derecho genoma hum ; (47): 83-105, jul.-dic. 2017.
Artigo em Espanhol | IBECS | ID: ibc-176417

RESUMO

Los test genéticos directos al consumidor tienen por objeto conocer la predisposición a padecer enfermedades comunes de origen multifactorial. Tal y como se ofrecen constituyen un reclamo cuya calidad y utilidad no ha sido probada, ya que, en muchos casos, no predicen el desarrollo de la enfermedad ni su gravedad. Objeciones tales como la falta de información y de consejo genético, el impacto en el individuo y en su familia, la agresiva publicidad y el riesgo de estigmatización justifican la adopción de cautelas y el sometimiento a unos estrictos estándares éticos y jurídicos


Direct-to-consumer genetic testing aim to meet the predisposition to common diseases of multifactorial origin. These tests are offered as a form of claim whose quality and usefulness has not been tested, since in many cases do not predict the development of the disease or its severity. Objections such as lack of information and genetic counselling, the impact on the individual and his family, aggressive advertising and the risk of stigmatization justify the need to take precautionary measures and to be subject to strict ethical and legal standards


Assuntos
Humanos , Testes Genéticos/ética , Doenças Genéticas Inatas/diagnóstico , Defesa do Consumidor/ética , Aconselhamento Genético/ética , Valor Preditivo dos Testes , Informação de Saúde ao Consumidor/ética , Autoadministração/ética , Publicidade Direta ao Consumidor/ética
12.
Pharm. pract. (Granada, Internet) ; 15(1): 0-0, ene.-mar. 2017. tab
Artigo em Inglês | IBECS | ID: ibc-161878

RESUMO

Background: The availability of over-the-counter drugs (OTCs) has increased in Sweden since a re-regulation of the pharmacy market in 2009, through which non-pharmacy retailers became permitted to provide certain OTCs. Objective: To examine the adult general public’s views on safety, purchasing and information channels, storage and disposal of OTCs in Sweden, three years after the re-regulation of the pharmacy market. Methods: A questionnaire study in 2012-13 in a stratified, random sample of all inhabitants in Sweden ≥ 18 years old. Results: Totally 8,302 people (42%) answered the questionnaire. Seven percent found OTCs completely harmless regardless of how they are being used, 18% felt they should be used only on health professionals’ recommendation. Differences in how OTCs are perceived were however found with regards to respondents’ country of birth, family type, educational level and income. The pharmacy was still the preferred OTC drug retailer by 83% of the respondents and preferred information source by 80% Reasons for preferred retailers were primarily due to out of habit (45%), counseling provided (35%), the product range (34%) and the confidence in staff (27%). Analgesics are the most common OTCs to have at home (90%). The bathroom cabinet is the primary site for storage (42%) and 16% throw their OTC leftovers in the trash. Conclusions: The study population does not consider OTCs as harmless regardless of how they are used, but on the other hand feels they should not be taken on health professionals’ recommendation only. The pharmacy is still the preferred retailer and information source, and there is room for further improvement in the storage and disposal of OTCs. A return of OTC drug leftovers to the pharmacy should be further encouraged. Due to several limitations, great caution should however be observed when generalizing the results to the adult population of Sweden (AU)


No disponible


Assuntos
Humanos , Masculino , Feminino , Qualidade de Produtos para o Consumidor/legislação & jurisprudência , Informação de Saúde ao Consumidor/métodos , Publicidade Direta ao Consumidor/normas , Preparações Farmacêuticas/administração & dosagem , Controle de Medicamentos e Entorpecentes/legislação & jurisprudência , Controle de Medicamentos e Entorpecentes/organização & administração , Marketing/métodos , Segurança do Paciente/normas , Inquéritos e Questionários
13.
Gac. sanit. (Barc., Ed. impr.) ; 30(3): 221-226, mayo-jun. 2016. tab
Artigo em Inglês | IBECS | ID: ibc-152732

RESUMO

Objective: To describe the use of nutrition and health claims in products directed at children via television in Spain and to analyse their nutrient profile. Methods: A cross-sectional study of television food advertisements over 7 days in five Spanish television channels popular among children. The products were classified as core, non-core or miscellaneous, and as either healthy or less healthy, according to the United Kingdom Nutrient Profile Model. We registered all claims contained on the product (packaging and labelling) and its advertisement. We calculated the frequency distributions of health and nutrition claims. Results: During the 420hours of broadcasting, 169 food products were identified, 28.5% in the dairy group and 60.9% in the non-core category. A total of 53.3% of products contained nutrition claims and 26.6% contained health claims; 62.2% of the products with claims were less healthy. Low-fat dairy products were the food category containing the highest percentage of health and nutrition claims. Conclusion: Over half of all food products marketed to children via television in Spain made some type of nutrition or health claim. Most of these products were less healthy, which could mislead Spanish consumers (AU)


Objetivo: Describir la frecuencia de uso de alegaciones nutricionales y de salud en productos dirigidos a niños por televisión en España y analizar su perfil nutricional. Métodos: Estudio descriptivo transversal de publicidad alimentaria en cinco canales de televisión españoles populares entre los niños durante 7 días. Los productos se clasificaron como esenciales, no esenciales y misceláneos, y como saludables o menos saludables, según el perfil nutricional del Reino Unido. Se registraron las alegaciones nutricionales o de salud presentes en el producto o el anuncio correspondiente, y se calculó su distribución de frecuencias. Resultados: Durante las 420 horas de emisión se identificaron 169 productos alimentarios, el 28,5% del grupo lácteos y el 60,9% no esenciales. El 53,3% de los productos presentaban alegaciones nutricionales y el 26,6% alegaciones de salud. El 62,2% de los productos con alegaciones fueron menos saludables. Los productos lácteos bajos en grasa fueron la categoría alimentaria que contenía el porcentaje más alto de alegaciones nutricionales y de salud. Conclusión: Más de la mitad de los productos alimentarios anunciados para niños por televisión en España presentaban alegaciones nutricionales o de salud. La mayoría de esos productos eran menos saludables, pudiendo inducir a confusión a los consumidores españoles (AU)


Assuntos
Humanos , Criança , Publicidade Direta ao Consumidor/estatística & dados numéricos , Qualidade dos Alimentos , Análise de Alimentos/estatística & dados numéricos , Alegação de Propriedades Funcionais , Publicidade de Medicamentos , Publicidade de Alimentos , Televisão/estatística & dados numéricos
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