RESUMO
为应对食品环境变化带来的挑战,世卫组织驻华代表处与中国疾病预防控制中心营养与健康所、清华大学共同开展了一项减盐创新研究,采用助推干预的方法来促进中国外卖点餐的减盐选择。该研究于2020年至2022年间开展。
本案例研究通过记录主要研究结果,旨在启发中国和西太平洋区域的主要利益相关方了解如何通过行为洞察来助推消费者选择更健康的食品、营造有利的食品环境和改善人民的健康及福祉。
Assuntos
Cloreto de Sódio na Dieta , Promoção da Saúde , ChinaRESUMO
To address the health challenges brought about by the changing food environment and high salt intake, WHO China, jointly with the National Institute for Nutrition and Health of China CDC and Tsinghua University, conducted an innovative study that applied nudge-based interventions to promote lower salt dish options on a Chinese meal delivery app in 2020-2022.
By documenting the key study findings, this case study aims to inspire key stakeholders in China and the Western Pacific Region on how behavioural insights can nudge consumers to choose healthier foods, build enabling food environments and improve the health and well-being of their people.