Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations.

Martín-Consuegra, David; Díaz, Estrella; Gómez, Mar; Molina, Arturo

Martín-Consuegra, David; Díaz, Estrella; Gómez, Mar; Molina, Arturo.

Afiliação

Martín-Consuegra D; Department of Marketing, University of Castilla-La Mancha, Ciudad Real, Spain; Universidad Autónoma de Chile, Santiago, Chile.
Díaz E; Department of Marketing, University of Castilla-La Mancha, Ciudad Real, Spain.
Gómez M; Universidad Autónoma de Chile, Santiago, Chile; Department of Marketing, University of Castilla-La Mancha, Toledo, Spain.
Molina A; Universidad Autónoma de Chile, Santiago, Chile; Department of Marketing, University of Castilla-La Mancha, Toledo, Spain. Electronic address: arturo.molina@uclm.es.

Physiol Behav ; 200: 104-110, 2019 03 01.

Article em En | MEDLINE | ID: mdl-29604320

Assuntos

Comportamento do Consumidor; Marketing; Motivação; Mídias Sociais; Adulto; Feminino; Humanos; Masculino; Filosofia

Palavras-chave

Behavioral intention; Brand involvement; Consumer-brand interaction; Luxury brands; Social media; Utilitarian/hedonic motivations

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Comportamento do Consumidor / Marketing / Mídias Sociais / Motivação Limite: Adult / Female / Humans / Male Idioma: En Ano de publicação: 2019 Tipo de documento: Article

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