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Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations.
Martín-Consuegra, David; Díaz, Estrella; Gómez, Mar; Molina, Arturo.
Afiliação
  • Martín-Consuegra D; Department of Marketing, University of Castilla-La Mancha, Ciudad Real, Spain; Universidad Autónoma de Chile, Santiago, Chile.
  • Díaz E; Department of Marketing, University of Castilla-La Mancha, Ciudad Real, Spain.
  • Gómez M; Universidad Autónoma de Chile, Santiago, Chile; Department of Marketing, University of Castilla-La Mancha, Toledo, Spain.
  • Molina A; Universidad Autónoma de Chile, Santiago, Chile; Department of Marketing, University of Castilla-La Mancha, Toledo, Spain. Electronic address: arturo.molina@uclm.es.
Physiol Behav ; 200: 104-110, 2019 03 01.
Article em En | MEDLINE | ID: mdl-29604320

Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Comportamento do Consumidor / Marketing / Mídias Sociais / Motivação Limite: Adult / Female / Humans / Male Idioma: En Ano de publicação: 2019 Tipo de documento: Article

Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Comportamento do Consumidor / Marketing / Mídias Sociais / Motivação Limite: Adult / Female / Humans / Male Idioma: En Ano de publicação: 2019 Tipo de documento: Article