Comparative brain morphology of cleaning and sponge-dwelling Elacatinus gobies.

Introduction Comparative studies of brain anatomy between closely related species have been very useful in demonstrating selective changes in brain structure. Within-species comparisons can be particularly useful for identifying changes in brain structure caused by contrasting environmental selection pressures. Here, we aimed to understand whether differences within and between species in habitat use and foraging behaviour influence brain morphology, on both ecological and evolutionary time scales. Methods We used as a study model three species of the Elacatinus genus that differ in their habitat-foraging mode. The obligatory cleaning goby Elacatinus evelynae inhabits mainly corals and feeds mostly on ectoparasites removed from larger fish during cleaning interactions. In contrast, the obligatory sponge-dwelling goby Elacatinus chancei inhabits tubular sponges and feeds on microinvertebrates buried in the sponges' tissues. Finally, in the facultatively cleaning goby Elacatinus prochilos, individuals can adopt either phenotype, the cleaning or the sponge-dwelling habitat-foraging mode. By comparing the brains of the facultative goby phenotypes to the brains of the obligatory species we can test whether brain morphology is better predicted by phylogenetic relatedness or the habitat-foraging modes (cleaning x sponge-dwelling). Results We found that E. prochilos brains from both types (cleaning and sponge-dwelling) were highly similar to each other. Their brains were in general more similar to the brains of the most closely related species, E. evelynae (obligatory cleaning species), than to the brains of E. chancei (sponge-dwelling species). In contrast, we found significant brain structure differences between the cleaning species (E. evelynae and E. prochilos) and the sponge-dwelling species (E. chancei). These differences revealed independent changes in functionally correlated brain areas that might be ecologically adaptive. E. evelynae and E. prochilos had a relatively larger visual input processing brain axis and a relatively smaller lateral line input processing brain axis than E. chancei. Conclusion The similar brain morphology of the two types of E. prochilos corroborates other studies showing that individuals of both types can be highly plastic in their social and foraging behaviours. Our results in the Elacatinus species suggest that morphological adaptations of the brain are likely to be found in specialists whereas species that are more flexible in their habitat may only show behavioral plasticity without showing anatomical differences.

Social bond dynamics and the evolution of helping.

Empiricists often struggle to apply game theory models to real-life cases of animal cooperation. One reason is that many examples of cooperation occur in stable groups, where individuals form social bonds that influence exchanges of help in ways that are not well described by previous models, including the extent of reciprocity and how relationships are initiated. We present a game theory model exploring the conditions under which social bonds between group members promote cooperation. In the model, bonds build up from exchanges of help in a similar way as the strength of association increases in learning, as in the Rescorla-Wagner rule. The bonds in turn affect partner choice and influence helping amounts. The model has a mechanism of reciprocity for bonded pairs, which can evolve toward either loose or strict reciprocation. Several aspects of the model are inspired by observations of food sharing in vampire bats. We find that small social neighborhoods are required for the evolutionary stability of helping, either as small group sizes, or if bonded members of larger groups can form temporary (daily) smaller groupings. The costs of helping need to be fairly low, while the benefits can be substantial. The form of reciprocity that evolves is neither immediate nor very strict. Individuals in need request help based on bond strength, but there is also an evolved preference for initiating bonds with new group members. In contrast, if different groups come into temporary contact, the evolved tendency is to avoid forming bonds between groups.

The serotonin blocker Ketanserin reduces coral reef fish Ctenochaetus striatus aggressive behaviour during between-species social interactions.

A multitude of species engages in social interactions not only with their conspecifics but also with other species. Such interspecific interactions can be either positive, like helping, or negative, like aggressive behaviour. However, the physiological mechanisms of these behaviours remain unclear. Here, we manipulated the serotonin system, a well-known neurohormone for regulating intraspecific aggressive behaviour, to investigate its role in interspecific aggression. We tested whether serotonin blockade affects the aggressive behaviour of a coral reef fish species (Ctenochaetus striatus) that engages in mutualistic interactions with another species, the cleaner fish (Labroides dimidiatus). Although this mutualistic cleaning relationship may appear positive, cleaner fish do not always cooperate and remove ectoparasites from the other coral reef fish ("clients") but tend to cheat and bite the client's protective layer of mucus. Client fish thus often apply control mechanisms, like chasing, to deter their cleaner fish partners from cheating. Our findings show that blocking serotonin receptors 5-HT2A and 5-HT2C with ketanserin reduced the client fish's aggressive behaviour towards cleaner fish, but in the context where the latter did not cheat. These results are evidence of the involvement of serotonin in regulating aggressive behaviour at the between-species social interactions level. Yet, the direction of effect we found here is the opposite of previous findings using a similar experimental set-up and ecological context but with a different client fish species (Scolopsis bilineatus). Together, it suggests that serotonin's role in aggressive behaviour is complex, and at least in this mutualistic ecological context, its function is species-dependent. This warrants, to some extent, careful interpretations from single-species studies looking into the physiological mechanisms of social behaviour.

Flexible learning in complex worlds.

Cognitive flexibility can enhance the ability to adjust to changing environments. Here, we use learning simulations to investigate the possible advantages of flexible learning in volatile (changing) environments. We compare two established learning mechanisms, one with constant learning rates and one with rates that adjust to volatility. We study an ecologically relevant case of volatility, based on observations of developing cleaner fish Labroides dimidiatus that experience a transition from a simpler to a more complex foraging environment. There are other similar transitions in nature, such as migrating to a new and different habitat. We also examine two traditional approaches to volatile environments in experimental psychology and behavioral ecology: reversal learning, and learning set formation (consisting of a sequence of different discrimination tasks). These provide experimental measures of cognitive flexibility. Concerning transitions to a complex world, we show that both constant and flexible learning rates perform well, losing only a small proportion of available rewards in the period after a transition, but flexible rates perform better than constant rates. For reversal learning, flexible rates improve the performance with each successive reversal because of increasing learning rates, but this does not happen for constant rates. For learning set formation, we find no improvement in performance with successive shifts to new stimuli to discriminate for either flexible or constant learning rates. Flexible learning rates might thus explain increasing performance in reversal learning but not in learning set formation, and this can shed light on the nature of cognitive flexibility in a given system.

In the absence of extensive initial training, cleaner wrasse Labroides dimidiatus fail a transitive inference task.

Transitive inference (TI) is a reasoning capacity that allows individuals to deduce unknown pair relationships from previous knowledge of other pair relationships. Its occurrence in a wide range of animals, including insects, has been linked to their ecological needs. Thus, TI should be absent in species that do not rely on such inferences in their natural lives. We hypothesized that the latter applies to the cleaner wrasse Labroides dimidiatus and tested this with 19 individuals using a five-term series (A > B > C > D > E) experiment. Cleaners first learned to prefer a food-rewarding plate (+) over a non-rewarding plate (-) in four plate pairs that imply a hierarchy from plate A to plate E (A+B-, B+C-, C+D-, D+E-), with the learning order counterbalanced between subjects. We then tested for spontaneous preferences in the unknown pairs BD (transitive inference task) and AE (as a control for anchors), interspersed between trials involving a mix of all known adjacent pairs. The cleaners systematically preferred A over E and showed good performance for A+B- and D+E- trials. Conversely, cleaners did not prefer B over D. These results were unaffected by the reinforcement history, but the order of learning of the different pairs of plates had a main impact on the remembrance of the initial training pairs. Overall, cleaners performed randomly in B+C- and C+D- trials. Thus, a memory constraint may have prevented subjects from applying TI. Indeed, a parallel study on cleaner wrasse provided positive evidence for TI but was achieved following extensive training on the non-adjacent pairs which may have over-ridden the ecological relevance of the task.

Nutrients and flow shape the cyclic dominance games between Escherichia coli strains.

Evolutionary game theory has provided various models to explain the coexistence of competing strategies, one of which is the rock-paper-scissors (RPS) game. A system of three Escherichia coli strains-a toxin-producer, a resistant and a sensitive-has become a classic experimental model for studying RPS games. Previous experimental and theoretical studies, however, often ignored the influence of ecological factors such as nutrients and toxin dynamics on the evolutionary game dynamics. In this work, we combine experiments and modelling to study how these factors affect competition dynamics. Using three-dimensional printed mini-bioreactors, we tracked the frequency of the three strains in different culturing media and under different flow regimes. Although our experimental system fulfilled the requirements of cyclic dominance, we did not observe clear cycles or long-term coexistence between strains. We found that both nutrients and flow rates strongly impacted population dynamics. In our simulations, we explicitly modelled the release, removal and diffusion of toxin. We showed that the amount of toxin that is retained in the system is a simple indicator that can predict competition outcomes across broad parameter space. Moreover, our simulation results suggest that high rates of toxin diffusion might have prevented cyclic patterns from emerging in our experimental system. This article is part of the theme issue 'Half a century of evolutionary games: a synthesis of theory, application and future directions'.

A marine cleaning mutualism provides new insights in biological market dynamics.

Most mutually beneficial social interactions (cooperation within species, mutualism between species) involve some degree of partner choice. In an analogy to economic theory as applied to human trading practices, biological market theory (BMT) focuses on how partner choice affects payoff distributions among non-human traders. BMT has inspired a great diversity of research, including research on the mutualism between cleaner fish Labroides dimidiatus and other marine fish, their 'clients'. In this mutualism, clients have ectoparasites removed and cleaners obtain food in return. We use the available data on L. dimidiatus cleaner-client interactions to identify avenues for future expansion of BMT. We focus on three main topics, namely how partner quality interacts with supply-to-demand ratios to affect service quality, the role of threats and forms of forceful intervention, and the potential role of cognition. We consider it essential to identify the specifics of each biological market as a basis for the development of more sophisticated BMT models. This article is part of the theme issue 'Half a century of evolutionary games: a synthesis of theory, application and future directions'.

Cleaner fish recognize self in a mirror via self-face recognition like humans.

Some animals have the remarkable capacity for mirror self-recognition (MSR), yet any implications for self-awareness remain uncertain and controversial. This is largely because explicit tests of the two potential mechanisms underlying MSR are still lacking: mental image of the self and kinesthetic visual matching. Here, we test the hypothesis that MSR ability in cleaner fish, Labroides dimidiatus, is associated with a mental image of the self, in particular the self-face, like in humans. Mirror-naive fish initially attacked photograph models of both themselves and unfamiliar strangers. In contrast, after all fish had passed the mirror mark test, fish did not attack their own (motionless) images, but still frequently attacked those of unfamiliar individuals. When fish were exposed to composite photographs, the self-face/unfamiliar body were not attacked, but photographs of unfamiliar face/self-body were attacked, demonstrating that cleaner fish with MSR capacity recognize their own facial characteristics in photographs. Additionally, when presented with self-photographs with a mark placed on the throat, unmarked mirror-experienced cleaner fish demonstrated throat-scraping behaviors. When combined, our results provide clear evidence that cleaner fish recognize themselves in photographs and that the likely mechanism for MSR is associated with a mental image of the self-face, not a kinesthetic visual-matching model. Humans are also capable of having a mental image of the self-face, which is considered an example of private self-awareness. We demonstrate that combining mirror test experiments with photographs has enormous potential to further our understanding of the evolution of cognitive processes and private self-awareness across nonhuman animals.

No evidence that lionfish Pterois miles coordinate and reciprocate during hunts.

Decision rules underlying cooperative hunting can range from very simple to very complex. As lionfishes are naturally solitary hunters, an experimental study documenting active recruitment, coordination and alternating (potentially reciprocal) striking in dwarf lionfish Dendrochirus zebra received major attention. A hypothesis was that sophisticated coordinated hunting may also contribute to the successful invasion of another lionfish species, Pterois miles, in the Caribbean. However, we did not find recruitment signalling in P. miles in parts of its native range, the Red Sea. Here, we expand on these results, testing for coordinated movements and for alternation in strikes. We exposed subject pairs to inaccessible prey in three transparent housings. The two lionfish did not aggregate at the same prey housing or even share larger space units in the presence of prey. In a second experiment, we found that some alternation can be induced if prey items become alternately accessible at two corners, with each lionfish tending to monopolize one corner each. When the movement of prey is slow or even absent, we observed less alternation than expected by chance. In conclusion, P. miles in the Red Sea does not use any coordination to hunt prey.

Spatial scales of competition and a growth-motility trade-off interact to determine bacterial coexistence.

The coexistence of competing species is a long-lasting puzzle in evolutionary ecology research. Despite abundant experimental evidence showing that the opportunity for coexistence decreases as niche overlap increases between species, bacterial species and strains competing for the same resources are commonly found across diverse spatially heterogeneous habitats. We thus hypothesized that the spatial scale of competition may play a key role in determining bacterial coexistence, and interact with other mechanisms that promote coexistence, including a growth-motility trade-off. To test this hypothesis, we let two Pseudomonas putida strains compete at local and regional scales by inoculating them either in a mixed droplet or in separate droplets in the same Petri dish, respectively. We also created conditions that allow the bacterial strains to disperse across abiotic or fungal hyphae networks. We found that competition at the local scale led to competitive exclusion while regional competition promoted coexistence. When competing in the presence of dispersal networks, the growth-motility trade-off promoted coexistence only when the strains were inoculated in separate droplets. Our results provide a mechanism by which existing laboratory data suggesting competitive exclusion at a local scale is reconciled with the widespread coexistence of competing bacterial strains in complex natural environments with dispersal.

Effects of local versus global competition on reproductive skew and sex differences in social dominance behaviour.

Social hierarchies are often found in group-living animals. The hierarchy position can influence reproductive success (RS), with a skew towards high-ranking individuals. The amount of aggression in social dominance varies greatly, both between species and between males and females within species. Using game theory we study this variation by taking into account the degree to which reproductive competition in a social group is mainly local to the group, emphasizing within-group relative RS, or global to a larger population, emphasizing an individual's absolute RS. Our model is similar to recent approaches in that reinforcement learning is used as a behavioural mechanism allowing social-hierarchy formation. We test two hypotheses. The first is that local competition should favour the evolution of mating or foraging interference, and thus of reproductive skew. Second, decreases in reproductive output caused by an individual's accumulated fighting damage, such as reduced parenting ability, will favour less intense aggression but should have little influence on reproductive skew. From individual-based simulations of the evolution of social dominance and interference, we find support for both hypotheses. We discuss to what extent our results can explain observed sex differences in reproductive skew and social dominance behaviour.

Drivers and outcomes of between-group conflict in vervet monkeys.

Neighbouring groups compete over access to resources and territories in between-group encounters, which can escalate into between-group conflicts (BGCs). Both the ecological characteristics of a territory and the rival's fighting ability shape the occurrence and outcome of such contests. What remains poorly understood, however, is how seasonal variability in the ecological value of a territory together with fighting ability related to the likelihood of between-group encounters and the extent to which these escalate into conflicts. To test this, we observed and followed four vervet monkey groups in the wild, and recorded the group structure (i.e. size, composition), the locations and the outcomes of 515 BGCs. We then assessed key ecological measures at these locations, such as vegetation availability (estimated from Copernicus Sentinel 2 satellite images) and the intensity of usage of these locations. We tested to what extent these factors together influenced the occurrence and outcomes of BGCs. We found that the occurrence of BGCs increased at locations with higher vegetation availability relative to the annual vegetation availability within the group's home territory. Also, groups engaging in a BGC at locations far away from their home territory were less likely to win a BGC. Regarding group structure, we found that smaller groups systematically won BGCs against larger groups, which can be explained by potentially higher rates of individual free-riding occurring in larger groups. This study sheds light on how the ecology of encounter locations in combination with a group's social characteristics can critically impact the dynamics of BGCs in a non-human primate species. This article is part of the theme issue 'Intergroup conflict across taxa'.

Male services during between-group conflict: the 'hired gun' hypothesis revisited.

In many group-living mammals, philopatric females form the stable core of the group and defend food or shelter against other groups of females. Where males are larger, their participation could give their female group the edge. How can females secure the contribution of males that are neither the father of current infants, nor the dominant male expecting to sire the next generation of infants? It has been proposed that females recruit these males as 'hired guns', receiving social support and copulations in exchange for fighting, against the interests of the dominant male. We first develop the logic of this hypothesis in unprecedented detail by considering the potential pay-off consequences for females and males. We then provide empirical evidence for the existence of hired guns in this context in several primate species. The game-theoretical aspects of the phenomenon remain to be studied, as is the distribution across contexts (e.g. predation avoidance) and species of the hired gun phenomenon. This article is part of the theme issue 'Intergroup conflict across taxa'.

Reproductive skew, fighting costs and winner-loser effects in social dominance evolution.

Social hierarchies are often found in group-living animals and can be formed through pairwise aggressive interactions. The dominance rank can influence reproductive success (RS) with a skew towards high-ranking individuals. Using game theory, we investigate how the opportunity for differently ranked individuals to achieve RS influences the costs of hierarchy formation and the strength of winner and loser effects. In our model, individuals adjust their aggressive and submissive behaviour towards others through reinforcement learning. The learning is based on rewards and penalties, which depend on relative fighting ability. From individual-based simulations, we determine evolutionary equilibria of traits such as learning rates. We examine situations that differ in the extent of monopolisation of contested RS by dominants and in the proportion of total RS that is contested. The model implements two kinds of fighting costs: a decrease in effective fighting ability from damage (loss of condition) and a risk of mortality that increases with the total accumulated damage. Either of these costs can limit the amount of fighting. We find that individuals form stable dominance hierarchies, with a positive correlation between dominance position and fighting ability. The accumulated costs differ between dominance positions, with the highest costs paid by low or intermediately ranked individuals. Costs tend to be higher in high-skew situations. We identify a 'stay-in, opt-out' syndrome, comprising a range from weaker (stay-in) to stronger (opt-out) winner-loser effects. We interpret the opt-out phenotype to be favoured by selection on lower ranked individuals to opt out of contests over social dominance, because it is more pronounced when more of the total RS is uncontested. We discuss our results in relation to field and experimental observations and argue that there is a need for empirical investigation of the behaviour and reproductive success of lower ranked individuals.

Marine Cleaning Mutualism Defies Standard Logic of Supply and Demand.

AbstractSupply and demand affect the values of goods exchanged in cooperative trades. Studies of humans and other species typically describe the standard scenario that an increase in demand leads to a higher price. Here, we challenge the generality of that logic with empirical data and a theoretical model. In our study system, "client" fishes visit cleaner wrasse (Labroides dimidiatus) to have ectoparasites removed, but cleaners prefer client mucus, which constitutes "cheating." We removed 31 of 65 preselected cleaners from a large isolated reef patch. We compared cleaner-client interactions at the reef and a control reef before removal and 4 weeks after removal. Cleaner fish from the experimental treatment site interacted more frequently with large clients (typically visitors with access to alternative cleaning stations), but we did not observe any changes in service quality measures. A game-theoretic analysis revealed that interaction duration and service quality might increase, decrease, or remain unchanged depending on the precise relationships between key parameters, such as the marginal benefits of cheating as a function of satiation or the likelihood of clients responding to cheating as a function of market conditions. The analyses show that the principle of diminishing return may affect exchanges in ways not predicted by supply-to-demand ratios.

Further evidence for the capacity of mirror self-recognition in cleaner fish and the significance of ecologically relevant marks.

An animal that tries to remove a mark from its body that is only visible when looking into a mirror displays the capacity for mirror self-recognition (MSR), which has been interpreted as evidence for self-awareness. Conservative interpretations of existing data conclude that convincing evidence for MSR is currently restricted to great apes. Here, we address proposed shortcomings of a previous study on MSR in the cleaner wrasse Labroides dimidiatus, by varying preexposure to mirrors and by marking individuals with different colors. We found that (1) 14/14 new individuals scraped their throat when a brown mark had been provisioned, but only in the presence of a mirror; (2) blue and green color marks did not elicit scraping; (3) intentionally injecting the mark deeper beneath the skin reliably elicited spontaneous scraping in the absence of a mirror; (4) mirror-naive individuals injected with a brown mark scraped their throat with lower probability and/or lower frequency compared to mirror-experienced individuals; (5) in contrast to the mirror images, seeing another fish with the same marking did not induce throat scraping; and (6) moving the mirror to another location did not elicit renewed aggression in mirror-experienced individuals. Taken together, these results increase our confidence that cleaner fish indeed pass the mark test, although only if it is presented in ecologically relevant contexts. Therefore, we reiterate the conclusion of the previous study that either self-awareness in animals or the validity of the mirror test needs to be revised.

Cleaner wrasse Labroides dimidiatus perform above chance in a "matching-to-sample" experiment.

Concept learning have been studied widely in non-human animal species within or not an ecological context. Here we tested whether cleaner fish Labroides dimidiatus, which show generalised rule learning in an ecologically relevant context; they generalise that any predator may provide protection from being chased by other fish; can also learn a general concept when presented with abstract cues. We tested for this ability in the matching-to-sample task. In this task, a sample is shown first, and then the subject needs to choose the matching sample over a simultaneously presented different one in order to obtain a food reward. We used the most general form of the task, using each stimulus only once in a total of 200 trials. As a group, the six subjects performed above chance, and four individuals eventually reached learning criteria. However, individual performance was rather unstable, yielding overall only 57% correct choices. These results add to the growing literature that ectotherms show the ability of abstract concept learning, though the lack of stable high performance may indicate quantitative performance differences to endotherms.

Modelling how cleaner fish approach an ephemeral reward task demonstrates a role for ecologically tuned chunking in the evolution of advanced cognition.

What makes cognition "advanced" is an open and not precisely defined question. One perspective involves increasing the complexity of associative learning, from conditioning to learning sequences of events ("chaining") to representing various cue combinations as "chunks." Here we develop a weighted graph model to study the mechanism enabling chunking ability and the conditions for its evolution and success, based on the ecology of the cleaner fish Labroides dimidiatus. In some environments, cleaners must learn to serve visitor clients before resident clients, because a visitor leaves if not attended while a resident waits for service. This challenge has been captured in various versions of the ephemeral reward task, which has been proven difficult for a range of cognitively capable species. We show that chaining is the minimal requirement for solving this task in its common simplified laboratory format that involves repeated simultaneous exposure to an ephemeral and permanent food source. Adding ephemeral-ephemeral and permanent-permanent combinations, as cleaners face in the wild, requires individuals to have chunking abilities to solve the task. Importantly, chunking parameters need to be calibrated to ecological conditions in order to produce adaptive decisions. Thus, it is the fine-tuning of this ability, which may be the major target of selection during the evolution of advanced associative learning.

Relative Brain Size and Cognitive Equivalence in Fishes.

Scientists have long struggled to establish how larger brains translate into higher cognitive performance across species. While absolute brain size often yields high predictive power of performance, its positive correlation with body size warrants some level of correction. It is expected that larger brains are needed to control larger bodies without any changes in cognitive performance. Potentially, the mean value of intraspecific brain-body slopes provides the best available estimate for an interspecific correction factor. For example, in primates, including humans, an increase in body size translates into an increase in brain size without changes in cognitive performance. Here, we provide the first evaluation of this hypothesis for another clade, teleost fishes. First, we obtained a mean intraspecific brain-body regression slope of 0.46 (albeit with a relatively large range of 0.26-0.79) from a dataset of 51 species, with at least 10 wild adult specimens per species. This mean intraspecific slope value (0.46) is similar to that of the encephalisation quotient reported for teleosts (0.5), which can be used to predict mean cognitive performance in fishes. Importantly, such a mean value (0.46) is much higher than in endothermic vertebrate species (≤0.3). Second, we used wild-caught adult cleaner fish Labroides dimidiatus as a case study to test whether variation in individual cognitive performance can be explained by body size. We first obtained the brain-body regression slope for this species from two different datasets, which gave slope values of 0.58 (MRI scan data) and 0.47 (dissection data). Then, we used another dataset involving 69 adult cleaners different from those tested for their brain-body slope. We found that cognitive performance from four different tasks that estimated their learning, numerical, and inhibitory control abilities was not significantly associated with body size. These results suggest that the intraspecific brain-body slope captures cognitive equivalence for this species. That is, individuals that are on the brain-body regression line are cognitively equal. While rather preliminary, our results suggest that fish and mammalian brain organisations are fundamentally different, resulting in different intra- and interspecific slopes of cognitive equivalence.

The benefits of being seen to help others: indirect reciprocity and reputation-based partner choice.

When one individual helps another, it benefits the recipient and may also gain a reputation for being cooperative. This may induce others to favour the helper in subsequent interactions, so investing in being seen to help others may be adaptive. The best-known mechanism for this is indirect reciprocity (IR), in which the profit comes from an observer who pays a cost to benefit the original helper. IR has attracted considerable theoretical and empirical interest, but it is not the only way in which cooperative reputations can bring benefits. Signalling theory proposes that paying a cost to benefit others is a strategic investment which benefits the signaller through changing receiver behaviour, in particular by being more likely to choose the signaller as a partner. This reputation-based partner choice can result in competitive helping whereby those who help are favoured as partners. These theories have been confused in the literature. We therefore set out the assumptions, the mechanisms and the predictions of each theory for how developing a cooperative reputation can be adaptive. The benefits of being seen to be cooperative may have been a major driver of sociality, especially in humans. This article is part of the theme issue 'The language of cooperation: reputation and honest signalling'.