Racial differences in cigarette brand recognition and impact on youth smoking.

BACKGROUND: African Americans are disproportionately exposed to cigarette advertisements, particularly for menthol brands. Tobacco industry documents outline strategic efforts to promote menthol cigarettes to African Americans at the point of sale, and studies have observed more outdoor and retail menthol advertisements in neighborhoods with more African-American residents. Little research has been conducted to examine the effect of this target marketing on adolescents' recognition of cigarette brand advertising and on smoking uptake. To our knowledge, this is the first study to examine racial differences in brand recognition and to assess the prospective relationship between brand recognition and smoking uptake. METHODS: School-based surveys assessing tobacco use and environmental and social influences to smoke were administered to 6th through 9th graders (ages 11 to 15) in an urban and racially diverse California school district. The primary outcome for the cross-sectional analysis (n = 2,589) was brand recognition, measured by students' identification of masked tobacco advertisements from the point of sale. The primary outcome for the longitudinal analysis (n = 1,179) was progression from never to ever smoking within 12 months. RESULTS: At baseline, 52% of students recognized the Camel brand, 36% Marlboro, and 32% Newport. African-American students were three times more likely than others to recognize Newport (OR = 3.03, CI = 2.45, 3.74, p < 0.01) and less likely than others to recognize Marlboro (OR = 0.60, CI = 0.48, 0.73, p < 0.01). At follow-up, 17% of never smokers reported trying smoking. In this racially diverse sample, brand recognition of Camel and Marlboro did not predict smoking initiation. Regardless of race, students who recognized the Newport brand at baseline were more likely to initiate smoking at follow-up (OR = 1.49, CI = 1.04, 2.15, p < 0.05) after adjusting for shopping frequency and other risk factors. CONCLUSIONS: The study findings illustrate that African-American youth are better able to recognize Newport cigarette advertisements, even after adjustment for exposure to smoking by parents and peers. In addition, recognition of Newport cigarette advertising predicted smoking initiation, regardless of race. This longitudinal study contributes to a growing body of evidence that supports a ban on menthol flavored cigarettes in the US as well as stronger regulation of tobacco advertising at the point of sale.

Deadly in pink: the impact of cigarette packaging among young women.

BACKGROUND: This study sought to examine the impact of cigarette packaging on young women, including the impact of 'plain' packaging. METHODS: Participants were randomised to view eight cigarette packs designed according to one of four experimental conditions: fully-branded female brands; the same brands without descriptors (eg, 'slims'); the same brands without brand imagery or descriptors (ie, 'plain' packs); and fully branded non-female brands as a control condition. Participants rated packs on perceived appeal, taste, tar, health risks and smoker 'traits'. RESULTS: Fully-branded female packs were rated as significantly more appealing than 'no descriptor' packs, 'plain' packs and non-female branded packs. Female branded packs were associated with a greater number of positive attributes including glamour, slimness and attractiveness, compared to brands without descriptors and 'plain' packs. Women who viewed plain packs were less likely to believe that smoking helps people control their appetite--an important predictor of smoking among young women--compared to women who viewed branded female packs. CONCLUSIONS: 'Plain' packaging--removing colours and design elements--and removing descriptors such as 'slims' from packs may reduce brand appeal and thereby susceptibility to smoking among young women.

Impact of female-oriented cigarette packaging in the United States.

INTRODUCTION: Cigarette packaging is among the most prominent forms of tobacco marketing. This study examined the impact of cigarette pack design among young women in the United States. METHOD: A national sample of 18- to 19-year-old females in the United States completed an online survey in February 2010. Participants were randomized to view eight cigarette packs designed according to one of four experimental conditions: fully branded female packs, same packs without descriptors (e.g., "slims"), same packs without brand imagery or descriptors ("plain" packs), and branded non-female brands. Participants rated packs on measures of appeal and health risk and completed a behavioral pack selection task. RESULTS: Fully branded female packs were rated significantly more appealing than the same packs without descriptors, "plain" packs, and non-female-branded packs. Female-branded packs were associated with a greater number of positive attributes including glamour, slimness, and attractiveness and were more likely to be perceived as less harmful. Approximately 40% of smokers and nonsmokers requested a pack at the end of the study; female-branded packs were 3 times more likely to be selected than plain packs. CONCLUSION: Plain packaging and removing descriptors such as "slims" from cigarette packs may reduce smoking susceptibility among young women.

Nutrition labels on pre-packaged foods: a systematic review.

OBJECTIVE: To review research on consumer use and understanding of nutrition labels, as well as the impact of labelling on dietary habits. DESIGN: A systematic review was conducted by searching electronic databases. Relevant articles were screened by two reviewers and included if they met inclusion criteria, including eight methodological criteria. A total of 120 articles were included in the review, including cross-sectional surveys (n 96), experimental designs (n 17), 'natural experiments' (n 7) and longitudinal population-based surveys (n 2). SETTING: Articles covered seven jurisdictions: USA (n 88), Europe (n 12), Canada (n 9), Australia and New Zealand (n 4), Norway (n 2), Thailand (n 1) and Trinidad (n 1). SUBJECTS: Participants were from a wide range of age groups, socio-economic strata and geographical regions. RESULTS: Nutrition labels on pre-packaged foods are among the most prominent sources of nutrition information. Nutrition labels are perceived as a highly credible source of information and many consumers use nutrition labels to guide their selection of food products. Evidence also shows a consistent link between the use of nutrition labels and healthier diets. However, the use of labels varies considerably across subgroups, with lower use among children, adolescents and older adults who are obese. Research also highlights challenges in terms of consumer understanding and appropriate use of labelling information. CONCLUSIONS: Nutrition labels on pre-packaged foods are a cost-effective population-level intervention with unparalleled reach. However, to capitalize on their potential, governments will need to explore new formats and different types of information content to ensure that nutrition information is accessible and understandable.

In search of clarity: self-esteem and domains of confidence and confusion.

To date, research suggests that self-concept clarity is a monolithic construct: Some people have clearly defined self-concepts in all domains, whereas others do not. The authors argued that self-concept clarity is instead multifaceted and varies across trait domains. The authors predicted that social commodities (SCs; e.g., looks, popularity, social skills) would show less self-concept clarity than would communal qualities (CQs; e.g., kindness, warmth, honesty), due to domain differences in observability, ambiguity, and controllability. Results replicated past findings that self-esteem predicts self-concept clarity but also demonstrated that participants' SC self-views were less clear than their CQ self-views. Moreover, people showed greater clarity about traits that were lower in observability and higher in ambiguity and controllability. These findings suggest that everyone, regardless of self-esteem, has self-concept domains of relative confidence and confusion.