Measuring wanting and liking from animals to humans: A systematic review.

Animal research has shown it is possible to want a reward that is not liked once obtained. Although these findings have elicited interest, human experiments have produced contradictory results, raising doubts about the existence of separate wanting and liking influences in human reward processing. This discrepancy could be due to inconsistences in the operationalization of these concepts. We systematically reviewed the methodologies used to assess human wanting and/or liking and found that most studies operationalized these concepts in congruency with the animal literature. Nonetheless, numerous studies operationalized wanting in similar ways to those that operationalized liking. These contradictions might be driven by a major source of confound: expected pleasantness. Expected pleasantness underlies cognitive desires and does not correspond to animal liking, a hedonic experience, or to animal wanting, which relies on affective relevance, consisting of the perception of a cue associated with a relevant reward for the organism's current physiological state. Extending the concept of affective relevance and differentiating it from expected pleasantness might improve measures of human wanting and liking.

Emotional attention for erotic stimuli: Cognitive and brain mechanisms.

It has long been posited that among emotional stimuli, only negative threatening information modulates early shifts of attention. However, in the last few decades there has been an increase in research showing that attention is also involuntarily oriented toward positive rewarding stimuli such as babies, food, and erotic information. Because reproduction-related stimuli have some of the largest effects among positive stimuli on emotional attention, the present work reviews recent literature and proposes that the cognitive and cerebral mechanisms underlying the involuntarily attentional orientation toward threat-related information are also sensitive to erotic information. More specifically, the recent research suggests that both types of information involuntarily orient attention due to their concern relevance and that the amygdala plays an important role in detecting concern-relevant stimuli, thereby enhancing perceptual processing and influencing emotional attentional processes.