How Avatar Identification Affects Enjoyment in the Metaverse: The Roles of Avatar Customization and Social Engagement.

Despite growing interest in studying the metaverse, a theory-driven investigation into the factors that contribute to an enjoyable metaverse experience remains scarce. The current study examined the impacts of avatar identification, social engagement, and avatar customization on users' enjoyment of the metaverse based on the impression management theory. A total of 301 metaverse users were recruited for the study. The hypothesized models of mediation effect of social engagement and moderation effect of avatar customization were tested between avatar identification and enjoyment. Results indicated that social engagement mediates the relationship between avatar identification and enjoyment in metaverse participation. Furthermore, the significant moderation effect implied that the degree of avatar customization affected the relationship between avatar identification and enjoyment in the metaverse. Empirical evidence from this study contributes to theorizing the transformative role of social engagement and conditional effects based on avatar customization in shaping a positive emotion (i.e., enjoyment) from a metaverse experience. The findings allow researchers and practitioners to gain an initial understanding of the factors contributing to a favorable metaverse experience.

The Effect of Coaching Types on Moral Disengagement in Taekwondo Athletes: The Mediating Role of Pride.

The purpose of this study was to examine how coaching styles affect athletes' moral disengagement. To achieve our objectives, we examined the relationships among perceived coaching types, pride, and moral disengagement in the context of elite taekwondo athletes (N = 322). Direct and indirect effects among coaching types, pride, and moral disengagement were assessed through path analysis. The results indicated that the autonomy-support coaching type reduced moral disengagement by decreasing hubristic pride, while the controlled coaching type increased moral disengagement through hubristic pride. Our study found a chain of effects according to the controlled coaching type perceived by taekwondo athletes, hubristic pride, and moral disengagement; therefore, the controlled coaching type and hubristic pride should be closely managed in sport society, as they elicit greater moral disengagement. Managerial strategies to diminish hubristic pride through the autonomy-support coaching type are recommended.

Sport Community Involvement and Life Satisfaction During COVID-19: A Moderated Mediation of Psychological Capital by Distress and Generation Z.

How can sport community involvement influence life satisfaction during a pandemic? Self-expansion theory posits that individuals seek to gain resources such as positive interpersonal relationships for growth and achievement. By considering psychological capital (PsyCap) as a dispositional resource intervening between sport community involvement and life satisfaction, we examined an empirical model to test the chain of effects. Based on the stress process model, distress and generational group (Generation Z vs. others) were tested as moderators. Participants (N = 233) responded to the scale item questionnaire for model assessment. Supporting the hypothesized relationships, the model was supported with a significant moderated-moderated mediation. The mediation effect of PsyCap was stronger when distress level was lower and such interaction effect was amplified for Generation Z (Gen Z). Whereas the global sport communities and Gen Z were found to be more particularly vulnerable to COVID-19, our findings suggest that there are psychological pathways for fans to maintain their resilience. It is foremost imperative to lower the stress level of sport fans for their community involvement to positively affect life satisfaction. Gen Z were more stressed during the pandemic but individuals who managed to cope with stress were able to leverage community involvement to boost positive psychological resources. Acknowledgment of these effects brings implications for better management strategies and provides avenues for new research.

Social Virtual Reality (VR) Involvement Affects Depression When Social Connectedness and Self-Esteem Are Low: A Moderated Mediation on Well-Being.

While social interaction and play in a VR environment are becoming ever more popular, little is known about how social VR games affect users. The purpose of this study was to elucidate the role of several contingent factors in social VR games by modeling the relationships between involvement, well-being, depression, self-esteem, and social connectedness. A conditional process-moderated mediation model of the measured variables was analyzed with 220 pieces of collected data. The result showed that: (1) the direct effect of involvement on well-being was significant, and (2) the index of moderated mediation involving depression, self-esteem, and social connectedness was significant. We conclude that high levels of involvement in social VR games by socially isolated users with low self-esteem can negatively affect their well-being. The findings of this study contribute in several ways to our understanding of the effect of social VR games upon users and provide important practical implications.