Introducing the trier univalence neutrality ambivalence (TUNA) database: A picture database differentiating complex attitudes.

Using validated stimulus material is crucial for ensuring research comparability and replicability. However, many databases rely solely on bidimensional valence ratings, ranging from negative to positive. While this material might be appropriate for certain studies, it does not reflect the complexity of attitudes and therefore might hamper the unambiguous interpretation of some study results. In fact, most databases cannot differentiate between neutral (i.e., neither positive nor negative) and ambivalent (i.e., simultaneously positive and negative) attitudes. Consequently, even presumably univalent (only positive or negative) stimuli cannot be clearly distinguished from ambivalent ones when selected via bipolar rating scales. In the present research, we introduce the Trier Univalence Neutrality Ambivalence (TUNA) database, a database containing 304,262 validation ratings from heterogeneous samples of 3,232 participants and at least 20 (M = 27.3, SD = 4.84) ratings per self-report scale per picture for a variety of attitude objects on split semantic differential scales. As these scales measure positive and negative evaluations independently, the TUNA database allows to distinguish univalence, neutrality, and ambivalence (i.e., potential ambivalence). TUNA also goes beyond previous databases by validating the stimulus materials on affective outcomes such as experiences of conflict (i.e., felt ambivalence), arousal, anger, disgust, and empathy. The TUNA database consists of 796 pictures and is compatible with other popular databases. It sets a focus on food pictures in various forms (e.g., raw vs. cooked, non-processed vs. highly processed), but includes pictures of other objects that are typically used in research to study univalent (e.g., flowers) and ambivalent (e.g., money, cars) attitudes for comparison. Furthermore, to facilitate the stimulus selection the TUNA database has an accompanying desktop app that allows easy stimulus selection via a multitude of filter options.

Two roads leading to the same evaluative conditioning effect? Stimulus-response binding versus operant conditioning.

Evaluative Conditioning (EC) refers to changes in our liking or disliking of a stimulus due to its pairing with other positive or negative stimuli. In addition to stimulus-based mechanisms, recent research has shown that action-based mechanisms can also lead to EC effects. Research, based on action control theories, has shown that pairing a positive or negative action with a neutral stimulus results in EC effects (Stimulus-Response binding). Similarly, research studies using Operant Conditioning (OC) approaches have also observed EC effects. The aim of the present study is to directly compare EC effects elicited by two different response-based approaches - S-R bindings and OC. To this end, participants were randomly assigned to an S-R binding procedure and an OC procedure. EC effects were measured in conditions and compared. Implications for EC theory are discussed.

Survival of the fittest in the pandemic age: Introducing disease-related social Darwinism.

COVID-19 was a harsh reminder that diseases are an aspect of human existence and mortality. It was also a live experiment in the formation and alteration of disease-related attitudes. Not only are these attitudes relevant to an individual's self-protective behavior, but they also seem to be associated with social and political attitudes more broadly. One of these attitudes is Social Darwinism, which holds that a pandemic benefits society by enabling nature "to weed out the weak". In two countries (N = 300, N = 533), we introduce and provide evidence for the reliability, validity, and usefulness of the Disease-Related Social Darwinism (DRSD) Short Scale measuring this concept. Results indicate that DRSD is meaningful related to other central political attitudes like Social Dominance Orientation, Authoritarianism and neoliberalism. Importantly, the scale significantly predicted people's protective behavior during the Pandemic over and above general social Darwinism. Moreover, it significantly predicted conservative attitudes, even after controlling for Social Dominance Orientation.

Is stress colorblind? Exploring endocrine stress responses in intergroup contexts using a virtual reality-based Trier Social Stress Test (TSST-VR).

Are social stress reactions dependent on the group identities of interaction partners? This study explored the role of ethnic context in modulating endocrine stress responses using a virtual reality (VR)-based adaptation of a standardized stress induction protocol, the Trier Social Stress Test (TSST-VR). Previous research found no clear link between endocrine stress response and ethnic context in the TSST, but conclusions remain limited due to the quasi-experimental nature of manipulating ethnic context in real-life face-to-face interactions. The VR adaptation of the TSST circumvents quasi-experimental limitations and thus provides a first, randomized-controlled investigation of the effects of ethnic context on endocrine stress responses. Forty-three men participated in the study, facing either an ingroup ("White") or an outgroup ("Arab") panel of interviewers. As expected, the TSST-VR produced physiological and subjective stress reactions. However, endocrine stress reactions occurred independent of interviewer ethnicity and could not be predicted based on implicit bias, explicit prejudice, or prejudice-related appearance concerns. Other physiological and subjective stress reactivity parameters also remained comparable across intergroup conditions. Implications for stress research are discussed.

Mind the gap between feeling bad and feeling dead: Stress but not death reminders elicit endocrine responses.

Stressors and mortality salience share considerable conceptual overlap. Thus, we examined the impact of a standard mortality salience and a standard stress manipulation on the activation of the sympathetic nervous system and the hypothalamic-pituitary-adrenal axis via endocrine measures of stress; a neutral control condition completed the design. The results revealed that stress elicits increased salivary α-amylase and salivary cortisol reactions; however, no endocrine reactions were found in the mortality salience and the control conditions. To the contrary, we did not find any differences regarding positive and negative affect between any conditions. Implications for social and health psychology are being discussed.

Escaping from the meat paradox: How morality and disgust affect meat-related ambivalence.

Meat production and its consumption harm animals, the environment, and human health; nevertheless, many people like to eat meat. If people become aware of this so-called meat paradox, they experience an aversive cognitive conflict. People, therefore, have to eschew meat if they permanently want to resolve this conflict. Eschewing meat is demanding, however, because people have to resist their temptation to eat meat and challenge social norms. In the present research, we thus conducted two pre-registered studies to investigate how people may overcome these obstacles: We hypothesized that people may go through a hedonic shift in which they establish cognitive consistency by forming univalent instead of ambivalent attitudes and that this process is fueled by the moral emotion disgust. In Study 1, we found that veg*ans who pursued moral goals with their diet reported more disgust towards meat, which was associated with reduced meat-related ambivalence. In Study 2, we found that disgust towards meat was again associated with decreased meat-related ambivalence. That is, veg*ans and omnivores similarly reported greater disgust after reading a text describing bad hygienic conditions in meat production. Besides this physical disgust, they also experienced heightened disgust if they read a text on animal cruelty in meat production. This moral disgust, however, was only elicited in people who did not morally disengage from their harmful behavior, i.e., in people who attributed relatively high emotional and mental capacities towards animals. While the latter findings of Study 2 are rather exploratory, taken together our findings suggest that morality and disgust may indeed promote cognitive consistency. The outlined processes thus could play a pivotal role in adopting and maintaining meat-less diets.

How to promote healthy eating in preschool children: Evidence from an associative conditioning procedure with non-food stimuli.

Given the increasing rates and severe consequences of childhood obesity, how to encourage children to eat low-calorie and healthy foods is an important question. Building on evaluative conditioning research, this study investigated how associating fruits and vegetables with positive, non-food stimuli influences preschool children's food choice and consumption. Consistent with this idea, it was found in two experiments that 3- to 6-year-old children's healthy food choice and consumption increased by pairing a healthy food's picture systematically with a positive, non-food image. These findings highlight a simple yet effective means of changing young children's eating behavior, which may complement existing intervention procedures.

Liked for their looks: evaluative conditioning and the generalisation of conditioned attitudes in early childhood.

Recent studies explored whether attitude formation in early childhood can be explained in terms of evaluative conditioning (EC), the change in liking that is due to the pairing of stimuli. This study sought to replicate and extend this line of research by investigating whether and under what conditions preschool children generalise EC effects from conditioned to novel stimuli. Specifically, two experiments were conducted in which 3- to 6-year-old children (N = 139) observed the pairing of two cartoon characters with two positive and negative images. Afterwards, children evaluated the paired characters as well as other novel characters, which were not previously presented, that varied systematically in their perceptual similarity to the conditioned stimuli (Experiments 1 & 2), or that could be grouped by a categorisation rule (Experiment 2). It was found that children generalised attitudes to perceptually similar stimuli, but not to stimuli related by a categorisation rule, despite evidence for rule-learning. Implications of these findings for attitude development are discussed.

How relative deprivation increases aggressive behavior: Exploring the moderating roles of resource scarcity, deprivation intensity, and sanctions in a game task.

The present work investigated the influence of experimentally manipulated relative deprivation (RD) on aggressive behavior in a game context. Participants experienced personal RD as the difference between own rewards and the rewards of a fictitious other player. Going beyond previous research, three yet-unexplored moderators of the RD-aggression link were experimentally tested: In Experiment 1 (N = 157), we tested the effect of the scarcity of resources one is deprived of, and the intensity of the RD experience in terms of the magnitude of the disadvantaged comparison. In Experiment 2 (N = 195), we investigated whether aggressive behavior is influenced by imposing possible or actual sanctions (i.e., costs) for aggression. The results show effects on aggressive behavior toward the other player that were mediated by the personal perception of RD and that only actual but not possible costs eliminated this indirect effect. Implications for the aggression-related behavioral consequences of RD are discussed.

Frontal ERP slow waves during memory encoding are associated with affective attitude formation.

A neutral stimulus can acquire valence by being paired with a valenced stimulus, leading to a new attitude towards the previously neutral stimulus. There is, however, considerable debate about the mechanisms that underlie this process of affective attitude formation. Therefore, in the present study we employed a single-trial, intentional learning procedure that paired neutral with valenced words while recording ERP activity, and measured subsequent memory and subsequent attitudes for the pre-experimentally neutral words immediately following learning. Using traditional as well as single-trial ERP analyses, we found that frontal slow wave (FSW) activity, elicited while stimuli were being paired, was associated with both subsequent memory for the word pairs and subsequent attitudes towards the pre-experimentally neutral words. Specifically, FSW activity during the pairing of neutral with positive words was related to more positive subsequent attitudes, while during the pairing of neutral with negative words, it was associated with more negative subsequent attitudes, towards the pre-experimentally neutral words. Given that this FSW activity was also related to successful subsequent episodic memory retrieval for the word pairs, these findings provide evidence that the transfer of valence may depend on a process that supports associative episodic encoding during word paring. Further, a single-trial, mixed-effects model indicated that the relationship between encoding FSW activity and subsequent attitudes depended on the strength of the episodic memory trace. Thus, the present study provides novel evidence that a common mechanism contributes to both episodic memory encoding and affective attitude formation.

The timing-dependent effects of stress-induced cortisol release on evaluative conditioning.

The neuro-physiological response to stress has far-reaching implications for learning and memory processes. Here, we examined whether and how the stress-induced release of cortisol, following the socially-evaluated cold pressor test, influenced the acquisition of preferences in an evaluative conditioning (EC) procedure. We found that when the stressor preceded the evaluation phase, cortisol responders showed decreased evaluative conditioning effects. By contrast, impairing effects of a stressor-induced cortisol release before encoding were not found. Moreover, explicit memory was not found to be affected by the stressor or its timing. Implications of the timing-dependent effects of stress-induced cortisol release on EC and the relation between stress and associative memory are discussed.

Dealing with the meat paradox: Threat leads to moral disengagement from meat consumption.

Meat consumption is conflicted, because meat provides pleasure to many people, but it also causes animals to suffer. This so-called meat paradox elicits discomfort in meat-eaters and they try to reduce their discomfort, for example, by means of moral disengagement. In the present investigation, we tried to scrutinize this process and examine the boundary conditions that increase moral disengagement. We assumed that, due to a domain general action-oriented state, people tend to resolve the meat paradox via moral disengagement, even if inconsistency is elicited in a different, not food-related domain. Two experiments were conducted, in which we assessed people's moral disengagement efforts via ambivalence measures after we induced inconsistency using different threats in meat-unrelated domains. Supporting our assumptions, people showed reduced ambivalence towards food in affective priming (Experiment 1) and Mouse-Tracker tasks (Experiment 2) after experiencing inconsistency. In fact, plant-based dishes became more positive and meat dishes more negative after inconsistency was induced, indicating that people disguise their endorsement of meat. This provides first convergent evidence that an inconsistency induced action-oriented state may influence cognitions regarding the meat paradox.

Virtually stressed? A refined virtual reality adaptation of the Trier Social Stress Test (TSST) induces robust endocrine responses.

In recent years, virtual reality (VR) technology has found its way into nearly all fields of psychology. Previous studies indicated that virtual reality adaptations of the TSST are less potent in stimulating HPA-axis responses, with lower salivary cortisol responses recorded as compared to the in-vivo TSST. (TSST-IV). In the present experiment we tested the stress-induction potential of a refined version of the TSST-VR using a fully orthogonal experimental design in which ninety-three healthy males were either assigned to the TSST condition or a corresponding control condition in a real or virtual environment. We found a significant increase of endocrine, autonomic and self-reported stress markers in both stress conditions. Notably, we found a robust rise in salivary cortisol to the TSST-VR comparable to that observed in the TSST-IV. Despite subtle differences in response between virtual and in vivo settings, we conclude that VR adaptations of in-vivo stressors have the potential to induce real physiological and subjective reactions.

Measuring the meat paradox: How ambivalence towards meat influences moral disengagement.

Meat consumption elicits highly ambivalent feelings. On the one hand, it is associated with sensory pleasure and tradition; on the other hand, it is linked to moral, ecological, and health-related issues. This conflict is referred to as the meat paradox and it is hypothesized that people who experience the meat paradox resolve resulting discomfort by moral disengagement. However, ambivalence-a central process variable underlying the meat paradox-has never been measured directly, and theorizing on the meat paradox, so far, remains rather elusive. In the present investigation, we assessed meat-related ambivalence by tracking mouse trajectories of people who evaluated meat and plant-based dishes. By using this behavioral measure, our findings support the assumption that omnivores experience greater meat-related ambivalence and use moral disengagement strategies more frequently than non-omnivores. Importantly, our findings also show that experiencing meat-related ambivalence has far-reaching consequences: the larger behavioral ambivalence in omnivores, the higher the use of moral disengagement strategies. Thereby, our findings indicate the importance of ambivalence as a central process variable underlying the meat paradox and highlight how process-orientated research may contribute to our understanding of dietary practices and other potentially harmful behaviors.

When congruence breeds preference: the influence of selective attention processes on evaluative conditioning.

We investigated in two experiments whether selective attention processes modulate evaluative conditioning (EC). Based on the fact that the typical stimuli in an EC paradigm involve an affect-laden unconditioned stimulus (US) and a neutral conditioned stimulus (CS), we started from the assumption that learning might depend in part upon selective attention to the US. Attention to the US was manipulated by including a variant of the Eriksen flanker task in the EC paradigm. Similarly to the original Flanker paradigm, we implemented a target-distracter logic by introducing the CS as the task-relevant stimulus (i.e. the target) to which the participants had to respond and the US as a task-irrelevant distracter. Experiment 1 showed that CS-US congruence modulated EC if the CS had to be selected against the US. Specifically, EC was more pronounced for congruent CS-US pairs as compared to incongruent CS-US pairs. Experiment 2 disentangled CS-US congruence and CS-US compatibility and suggested that it is indeed CS-US stimulus congruence rather than CS-US response compatibility that modulates EC.

Evaluative Conditioning and the Development of Attitudes in Early Childhood.

Many attitudes are acquired in early childhood. However, due to a lack of experimental research, little is known about the processes of how they are acquired. Two experiments were therefore conducted with 153 German kindergarten children aged 3-6 years that provide first evidence for childhood attitude formation in terms of evaluative conditioning. Specifically, it was found that children preferred novel stimuli previously paired with liked stimuli over novel stimuli previously paired with disliked stimuli. This effect occurred independently of age, generalized toward similar novel stimuli, and did not depend on children's recollection of how stimuli were paired. The findings are discussed in terms of the processes underlying childhood attitude formation, and implications for related research areas are highlighted.

Doing is for feeling.

In 2 experiments we show that preferences can be formed by transfer of valence from an unconditioned stimulus (US) to an action and then from this valence-laden action to a novel conditioned stimulus (CS) even though the US and CS were never presented together. This result expands the approach of intersecting regularities (Hughes, De Houwer, & Perugini, 2016) to yet another realm of evaluative learning. In addition, our approach to evaluative learning suggests theoretical links between the formation of preferences due to actions and general research on action control. In summary, we discovered an additional route via which humans may acquire novel preferences and we propose a mental mechanism that may play an important role in the perceptuomotor system that controls many daily life behaviors. (PsycINFO Database Record

Timeless: A Large Sample Study on the Temporal Robustness of Affective Responses.

Emotion and its effects on other psychological phenomena are frequently studied by presenting emotional pictures for a short amount of time. However, the duration of exposure strongly differs across paradigms. In order to ensure the comparability of affective response elicitation across those paradigms, it is crucial to empirically validate emotional material not only with regard to the affective dimensions valence and arousal, but also with regard to varying presentation times. Despite this operational necessity for the temporal robustness of emotional material, there is only tentative empirical evidence on this issue. To close this gap, we conducted a large sample study testing for the influence of presentation time on affective response elicitation. Two hundred and forty emotional pictures were presented for either 200 or 1000 ms and were rated by 302 participants on the core affect dimensions valence and arousal. The most important finding was that affective response elicitation was comparable for 200 and 1000 ms presentation times, indicating reliable temporal robustness of affective response elicitation within the supra-liminal spectrum. Yet, a more detailed look on the data showed that presentation time impacted particularly on high arousing negative stimuli. However, because these interaction effects were exceedingly small, they must be interpreted with caution and do not endanger the main finding, namely the quite reliable temporal robustness of affective response elicitation. Results are discussed with regard to the comparability of affective response elicitation across varying paradigms.

Of Caucasians, Asians, and Giraffes: The Influence of Categorization and Target Valence on Social Projection.

Past research has indicated that social projection is moderated by categorization, with more projection onto ingroups than onto outgroups. However, a few studies have reported elevated levels of projection even onto outgroups. In line with recent evidence, we hypothesized that positive target valence is the key feature of conditions that elicit projection onto outgroups. The present research extends previous findings by testing whether the effect of valence occurs independent of categorization, with increased levels of projection onto positive ingroup and non-ingroup targets alike. We designed two experiments in which target valence was manipulated by means of evaluative conditioning. Category membership was varied by using faces of Caucasians, Asians, and giraffes. The results supported our valence hypothesis. Counter-intuitively, we also found higher levels of projection onto giraffes than onto humans. These findings suggest that current cognition-based models of projection are not sufficient to account for the whole range of projection phenomena.

Dual-task interference in evaluative conditioning: Similarity matters!

Evaluative conditioning (EC) refers to changes in liking that are due to the pairing of stimuli. Although the question of whether a secondary task can interfere with the occurrence of EC is of great theoretical relevance, previous research has not obtained a consistent pattern of results. Whereas in some studies EC remains intact under dual-task conditions, in others a secondary task resulted in reduced or diminished EC. In order to reconcile these inconsistent findings, we hypothesized that dual-task interference in EC depends on the similarity of demands incurred by processing the stimuli used in the conditioning procedure and the secondary task. Specifically, we assumed that interference only occurs when similar verbal or visuospatial demands are imposed. In order to test this hypothesis, we investigated the occurrence of EC under conditions of a demanding 3-back working memory task while using either orthographic or pictorial stimuli to manipulate verbal and visuospatial processing demands, respectively. Relative to conditions using dissimilar types of stimuli, we found that the 3-back task interfered with the occurrence of EC only when the same types of stimuli were used. The implications for the underlying processes of EC are discussed.