Anticipatory and consummatory neural correlates of monetary and music rewarding stimuli.

Most of the literature on the neural bases of human reward and punishment processing has used monetary gains and losses, but less is known about the neurophysiological mechanisms underlying the anticipation and consumption of other types of rewarding stimuli. In the present study, EEG was recorded from 19 participants who completed a modified version of the Monetary Incentive Delay (MID) task. During the task, cues providing information about potential future outcomes were presented to the participants. Then, they had to respond rapidly to a target stimulus to win money or listening to pleasant music, or to avoid losing money or listening to unpleasant music. Results revealed similar responses for monetary and music cues, with increased activity for cues indicating potential gains compared to losses. However, differences emerged in the outcome phase between money and music. Monetary outcomes showed an interaction between the type of the cue and the outcome in the Feedback Related Negativity and Fb-P3 ERPs and increased theta activity increased for negative feedbacks. In contrast, music outcomes showed significant interactions in the Fb-P3 and theta activities. These findings suggest similar neurophysiological mechanisms in processing cues for potential positive or negative outcomes in these two types of stimuli.

Neurophysiological correlates of purchase decision-making.

Economic decisions are characterized by their uncertainty and the lack of explicit feedback that indicates the correctness of decisions at the time they are made. Nevertheless, very little is known about the neural mechanisms involved in this process. Our study sought to identify the neurophysiological correlates of purchase decision-making in situations where the optimal purchase time is not known. EEG was recorded in 24 healthy subjects while they were performing a new experimental paradigm that simulates real economic decisions. At the time of price presentation, we found an increase in the P3 Event-Related Potential and induced theta and alpha oscillatory activity when participants chose to buy compared to when they decided to wait for a better price. These results reflect the engagement of attention and executive function in purchase decision-making and might help in the understanding of brain mechanisms underlying economic decisions in uncertain scenarios.