3-year impact of a provincial choking prevention program.

OBJECTIVE: To determine the impact of a provincial choking prevention program (CPP) on the incidence of aerodigestive foreign body cases among children. METHODS: The CPP, including posters, pamphlets, an informative video, and annual participation in the Parents & Kids Fair, was launched throughout Quebec in October 1999. The incidence rates of aerodigestive foreign body cases prior to implementation (during 1997-1998) and subsequently (2000-2002) within the province and our tertiary care centre (Sainte-Justine Hospital) were compared by estimating incidence rate ratios (IRRs) and associated 95% confidence intervals (95% CIs). RESULTS: No significant changes in the incidence of aerodigestive foreign body cases after program implementation were observed in our hospital (age-adjusted IRR 0.92, 95% CI 0.79-1.07). The provincial rates were higher after program implementation (age-adjusted IRR 1.15, 95% CI 1.05-1.25). CONCLUSIONS: To influence choking prevention habits, modifications to the campaign are required. Strategies are discussed.