Visual similarity effects in detecting letter rhymes.

ABSTRACT

Previous demonstrations of "visual" effects in auditory tasks have been largely restricted to orthographic effects with word stimuli. As a result, explanations of such effects have centered around a shared orthography--the similarity of the spelling patterns at the ends of the words. In the present study, these effects were extended to single-letter stimuli. Subjects made rhyming decisions about pairs of letters presented auditorily. Visually similar letter pairs facilitated responses to rhyming pairs and inhibited responses to nonrhyming pairs. The results indicate that visual effects are not restricted to word stimuli and suggest that additive effects of visual similarity and shared orthography may be responsible for these findings.