Promoting Convergence Between Health Literacy and Health Communication.

ABSTRACT

Health communication and health literacy are complementary areas of study and application. However, the important connections between the work conducted in these two related areas of inquiry do not appear to have always been well understood, nor appreciated, leading to limited integration and coordination between health communication and health literacy inquiry. Part of the problem may be that these two related areas developed from different professional trajectories, with health communication developing primarily from a social science orientation, and health literacy emerging primarily from a health professional application perspective. While health literacy grew out of the professional disciplines of medicine and education, health communication was undergirded by communication and social science research. Due to these different initial starting points, a lack of understanding has grown between these two areas of inquiry, resulting in a lack of appreciation for how well these fields fit together and how they can be mutually supportive in both research and applications. While there are many scholars who study both health communication and health literacy, some researchers are not well-versed in both areas, and do not understand how they can contribute to one another. In this chapter, the authors examine the parallel development of these two interdependent areas of study, trace their inter-connections, and propose strategies to enhance collaboration and integration within health literacy as well as health communication research and applications.