The evolving landscape of menstrual product advertisements in the United States: 2008-2018.
Health Care Women Int
; 44(5): 537-565, 2023 05.
Article
en En
| MEDLINE
| ID: mdl-33825618
ABSTRACT
As menstrual product advertising evolves within the United States, it is important to understand how advertising messages, which have been shown to impact self-esteem and feelings of shame, may be influencing young people today. We analyzed menstrual product advertising over ten years (2008-2018) through a survey (n = 198) and focus groups (n = 21) with college and graduate student-aged adults. Three themes emerged an emphasis on femininity and shame; the presence and role of men in the menstrual process; and racial, gender and body type inclusivity. Advertising shifts toward messages of inclusivity may positively influence young people's perceptions toward their bodies and menstruation.
Texto completo:
1
Colección:
01-internacional
Base de datos:
MEDLINE
Asunto principal:
Publicidad
/
Productos para la Higiene Menstrual
Tipo de estudio:
Qualitative_research
Límite:
Adolescent
/
Adult
/
Female
/
Humans
/
Male
/
Middle aged
País/Región como asunto:
America do norte
Idioma:
En
Revista:
Health Care Women Int
Asunto de la revista:
ENFERMAGEM
/
SAUDE DA MULHER
/
SERVICOS DE SAUDE
Año:
2023
Tipo del documento:
Article
País de afiliación:
Estados Unidos