Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers.

Javor, Andrija; Koller, Monika; Lee, Nick; Breiter, Hans

Javor, Andrija; Koller, Monika; Lee, Nick; Breiter, Hans.

Afiliación

Javor A; Montclair, NJ 07043 USA Ronin Institute.
Koller M; Welthandelsplatz 1, 1020 Vienna, Austria Department of Marketing, Institute for Marketing and Consumer Research, WU Vienna University of Economics and Business.
Lee N; Coventry, CV4 7AL UK Warwick Business School, University of Warwick.
Breiter H; Chicago, IL USA Department of Psychiatry and Behavioral Sciences, Northwestern University.

Mark Lett ; 34(2): 337-342, 2023.

Article en En | MEDLINE | ID: mdl-36345295

Palabras clave

Brain health; Causal inference; Marketing ethics; Neuroscience; Research methods; Vulnerable consumers

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Idioma: En Revista: Mark Lett Año: 2023 Tipo del documento: Article