DeePay: deep learning decodes EEG to predict consumer's willingness to pay for neuromarketing.

Hakim, Adam; Golan, Itamar; Yefet, Sharon; Levy, Dino J

Hakim, Adam; Golan, Itamar; Yefet, Sharon; Levy, Dino J.

Afiliación

Hakim A; Neuroeconomics and Neuromarketing Lab, Sagol School of Neuroscience, Tel Aviv University, Tel Aviv-Yafo, Israel.
Golan I; Amir Globerson Research Group, Blavatnik School of Computer Science, Tel Aviv-Yafo, Israel.
Yefet S; Neuroeconomics and Neuromarketing Lab, Coller School of Management, Tel Aviv University, Tel Aviv-Yafo, Israel.
Levy DJ; Neuroeconomics and Neuromarketing Lab, Sagol School of Neuroscience, Tel Aviv University, Tel Aviv-Yafo, Israel.

Front Hum Neurosci ; 17: 1153413, 2023.

Article en En | MEDLINE | ID: mdl-37342823

Palabras clave

consumer behavior; consumer neuroscience; deep learning; electroencephalogram; machine learning; neural networks; neuromarketing; neuroscience

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Prognostic_studies / Risk_factors_studies Aspecto: Patient_preference Idioma: En Revista: Front Hum Neurosci Año: 2023 Tipo del documento: Article País de afiliación: Israel

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