Can counter-advertising dilute marketing effects of alcohol sponsorship of elite sport: A field experiment.

Dixon, Helen; Scully, Maree; Niederdeppe, Jeff; Brennan, Emily; O'Brien, Kerry; Vandenberg, Brian; Pettigrew, Simone; Wakefield, Melanie

Dixon, Helen; Scully, Maree; Niederdeppe, Jeff; Brennan, Emily; O'Brien, Kerry; Vandenberg, Brian; Pettigrew, Simone; Wakefield, Melanie.

Afiliación

Dixon H; Cancer Council Victoria, Melbourne, VIC, Australia.
Scully M; Melbourne School of Psychological Sciences, The University of Melbourne, Parkville, VIC, Australia.
Niederdeppe J; Cancer Council Victoria, Melbourne, VIC, Australia.
Brennan E; Jeb E. Brooks School of Public Policy and Department of Communication, Cornell University, Ithaca, NY, USA.
O'Brien K; Cancer Council Victoria, Melbourne, VIC, Australia.
Vandenberg B; Melbourne School of Psychological Sciences, The University of Melbourne, Parkville, VIC, Australia.
Pettigrew S; School of Social Sciences, Monash University, Clayton, VIC, Australia.
Wakefield M; School of Social Sciences, Monash University, Clayton, VIC, Australia.

Addiction ; 118(12): 2360-2373, 2023 12.

Article en En | MEDLINE | ID: mdl-37563764

Asunto(s)

Publicidad; Deportes; Adulto; Humanos; Australia; Mercadotecnía; Cerveza

Palabras clave

Alcohol; counter-advertising; counter-marketing; field experiment; marketing; sponsorship; sport

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Asunto principal: Deportes / Publicidad Límite: Adult / Humans País/Región como asunto: Oceania Idioma: En Revista: Addiction Asunto de la revista: TRANSTORNOS RELACIONADOS COM SUBSTANCIAS Año: 2023 Tipo del documento: Article País de afiliación: Australia

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