Boosting beach clean-up participation through community resilience hypothetical scenarios.

ABSTRACT

Engaging coastal communities in beach clean-up initiatives is crucial for the sustainability of marine ecosystems and the support of the blue economy. This study aims to examine the influence of various resilience attributes on community willingness to participate in these activities. It uses choice experiment framework to test three distinct scenarios (1) cultural recycling education, (2) social media task force, and (3) resilience debris recovery. The study surveyed 647 valid samples from metropolitan Bali, Indonesia to assess their preferences across these scenarios. Advanced econometric models, specifically the Random Parameter Logit (RPL) and Latent Class Model (LCM), were used to analyze the data. The results indicate that integrating cultural and digital engagement strategies can significantly enhance community participation in beach clean-ups, providing a model that can be applied in various coastal regions. Each scenario improves community engagement by aligning beach clean-up efforts with broader economic and cultural dynamics.