The Subjective Value of Product Popularity: A Neural Account of How Product Popularity Influences Choice Using a Social and a Quality Focus.

Goedegebure, Robert P G; Tijssen, Irene O J M; van der Laan, L Nynke; van Trijp, Hans C M

Goedegebure, Robert P G; Tijssen, Irene O J M; van der Laan, L Nynke; van Trijp, Hans C M.

Afiliação

Goedegebure RPG; Marketing and Consumer Behavior Group, Wageningen University, Wageningen, Netherlands.
Tijssen IOJM; Division of Human Nutrition, Wageningen University, Wageningen, Netherlands.
van der Laan LN; Department of Communication and Cognition, Tilburg University, Tilburg, Netherlands.
van Trijp HCM; Marketing and Consumer Behavior Group, Wageningen University, Wageningen, Netherlands.

Front Psychol ; 12: 738095, 2021.

Article em En | MEDLINE | ID: mdl-35126226

Palavras-chave

decision neuroscience; fMRI; judgment and decision making; popularity and quality; product popularity; social influence

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Idioma: En Revista: Front Psychol Ano de publicação: 2021 Tipo de documento: Article País de afiliação: Holanda

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