Spillover effects of anti-sugar-sweetened beverage messages: From consumption decisions to policy preferences.

BACKGROUND: Intake of sugar-sweetened beverages (SSBs) is associated with many negative health outcomes. Efforts to curb consumption generally take one of two approaches: (a) Individual change based on the communication of personal risk information or (b) policies that limit or disincentivize the behavior, such as restricting access or implementing taxes. METHODS AND RESULTS: Using samples of 2347 persons and 139 pro- and anti-SSB messages, this study tested whether individual-level persuasion attempts would spill over to voting intentions and whether that spillover would amplify or attenuate policy preferences. The influence of anti-SSB messages was seen in (a) direct, positive effects on intention to vote for restrictive policies and in (b) indirect, positive effects where change in intended consumption mediated message impact on change in voting intentions. Anti-SSB messages were generally more powerful than pro-SSB advertising at producing direct and indirect change. Yet, there was evidence of boomerang effects among small numbers of both SSB drinkers and nondrinkers. CONCLUSIONS: Anti-SSB messages that target individual consumption bring about intentions to reduce consumption and increased receptivity to restrictive SSB policies.

Persuasive Messages, Social Norms, and Reactance: A Study of Masking Behavior during a COVID-19 Campus Health Campaign.

Efforts by universities to reduce the spread of COVID-19 include health campaigns intended to encourage students to wear masks. While well-intended, these efforts may produce counter-persuasion (e.g., decrease masking) if they are seen as threatening individuals' freedom to choose. In a rolling cross-sectional study of one university campaign (n = 681), we found that the presence of the campaign did instigate a form of resistance known as reactance and that reactance was negatively associated with masking behavior. Masking was also diminished by the frequency with which respondents observed others not wearing a mask (anti-masking descriptive norm) and the frequency with which respondents observed others expressing disdain for masking (anti-masking injunctive norm). Most of these findings were magnified among students who identified as politically conservative. There was no evidence that the frequency of seeing others speak in favor of masks (pro-masking injunctive norm) produced an increase in masking. The results provide valuable theoretical insights into the causes of reactance and empirical evidence of the risks associated with student-oriented COVID safety campaigns.

Measurement of Environmental Concern: A Review and Analysis.

Growing concern about the seriousness of issues such as climate change has made the value of research on social and behavioral aspects of environmental problems clearer than ever. For authors studying environmental concern or attitudes, however, survey development can be a daunting task. A large number of scales measuring environmental concern have been developed, and it can be challenging to make informed decisions about which to use. To assist authors in navigating the literature, we present a review of existing scales, followed by two studies in which we examine the structural validity of five scales that are commonly implemented in this corpus and that adhere to classical test theory. These results have important implications for general issues with measurement in this area, and inform our recommendations for authors about key considerations when selecting and using environmental concern scales.

Themes Across New Directions in Community Engagement.

The articles in this special issue on New Directions in Environmental Communication in the International Journal of Environmental Research and Public Health present new research and perspectives on engaging communities impacted by Superfund sites-the hazardous waste sites that have been identified by the U.S. Environmental Protection Agency (EPA) as needing cleanup. In particular, these articles focus on the community engagement cores (CECs) that work with affected communities as part the Superfund Research Program at the National Institute of Environmental Health Sciences (NIEHS). The purpose of this closing article is to highlight important themes evident across the eight articles in the special issue. When considered together, the findings reveal important lessons learned about community engagement and environmental communication, but also reveal that much more remains to be known. Recommendations are made for how these teams can continue to practice, reflect on, and research community engagement in ways that build toward a better understanding and implementation of best practices.

Working with Institutional Stakeholders: Propositions for Alternative Approaches to Community Engagement.

Community engagement is a vital aspect of addressing environmental contamination and remediation. In the United States, the Superfund Research Program (SRP) forms groups of academic researchers from the social and physical sciences into Community Engagement Cores (CECs) and Research Translation Cores (RTCs), which focus on various aspects of informing and working with communities during and through the resolution of environmental crises. While this work typically involves engaging directly with members of affected communities, no two situations are the same. In some cases, alternative approaches to community engagement can be more appropriate for community improvement than traditional approaches. In particular, when research teams become involved in contamination crises at a late point in the process, their contributions can be better directed at supporting and reinforcing the work of institutional stakeholders charged with remediating pollution. Relevant factors include issue fatigue among a local population, and contamination that is due to a major employer. Supported by literature and experience, we offer several propositions that we believe lay out conditions that warrant such an approach by academic teams, rather than their direct engagement with unaffiliated individuals in communities.