Sizzling steaks and manly molds: Exploring the meanings of meat and masculinities in young men's lives.

Eating (red) meat and masculinity are historically and culturally associated, leading to the stereotype "real men eat meat" in western society. Existing literature primarily examines men' motivations, justifications, and attitudes toward meat consumption; however, there is limited understanding of the themes that emerging adult men associate with their meat consumption and how these themes relate to their masculine identity. This study employed semi-structured interviews with thirty men aged 18 to 29, living in Flanders, Belgium. Through inductive analysis, we identified five meat themes (i.e. the topics men talk about when discussing their meat-eating behavior): "traditional cuisine", "doing meat", "fitness", "taste", and "meat ethics". Subsequently, these themes were deductively connected to the frameworks of Wong and Wang's (2022) model of masculinities and Piazza et al.'s (2015) 4N scale of meat justification to gain insight into the link between masculine identities and meat consumption. Finally, we formulated five "masculine meat identities": "normative", "performative", "embodied", "hedonistic" and "ethical" meat masculinities. Each identity reflects how men utilize meat, particularly red meat, for communicating and reinforcing their masculine identity, while also serving as a medium for expressing personal and social identities. This research contributes to a deeper understanding of how food, especially meat, operates as a means of communicating gender, bridging the disciplines of food and masculinities studies. Moreover, insights obtained from these masculine meat identities provide implications for public health, marketing, and policy. By tailoring strategies that resonate with diverse masculine identities, stakeholders can better align their initiatives with global health and sustainable objectives.

"Go eat some grass": gender differences in the Twitter discussion about meat, vegetarianism and veganism.

Legacy media contribute to gendered depictions of culinary themes by associating meat with masculinity, influencing social realities. The current research examines whether similar gendered representations can be found on social media, reinforcing gendered patterns in food consumption. Using content analysis, we examine how men and women tweet about the (non-)consumption of meat. Results confirm gender stereotypes: men tweet more about meat and are more likely to hold negative attitudes toward vegetarianism and veganism. These expressions may reinforce gendered meat consumption patterns, where men continue to choose meat over more healthy and sustainable options.

Generations and Shifting Sexual Identifications Among Flemish Non-Straight Men.

This paper explores age-related differences in non-straight identities, using the concept of "generations" to investigate shared contexts and experiences contributing to processes of sexual identification. The process of identity construction is focused upon, existing research noting a shifting attitude toward identity categories among the youngest generations. Using a mixed-method design, first an exploratory survey of 684 Flemish men was used to determine shifting sexual identifications, which were indeed found among the youngest generation. These insights serve as a background for the analysis of 80 in-depth interviews with non-straight men across four generations: Baby Boomers, Generations X, Millennials and Generation Z. These generational divisions serve as a heuristic to explore shared generational experiences and contexts as well as intergenerational changes in relation to four key moments and themes: first realizations and explorations of same-sex sexuality; sexual identification; coming out; and involvement in the LGBTQ community. The results show clear and positive evolutions across the generations on all accounts, albeit with a lot of variation within generations as well as gradual changes between them. While useful as a heuristic, the notion of generations should be used with caution, as it allows to identify macro level shifts but hides micro level variations.

Dating in Motion: Online Dating Through the Lives of Different Generations of Men Who Have Sex with Men.

From the early years of the internet, its key importance was recognized as a site for sexual minorities to explore and express their identity and sexuality. Gay men were quick to connect online, first in chat rooms and subsequently on an ever-expanding array of sites and apps, culminating in geolocation apps such as Grindr. Although a lot of research has investigated the uses of these services, the focus is mostly on younger users, disregarding the experiences of older people. Moreover, the life stage of users is not sufficiently addressed, nor are their evolving uses throughout the life course. The current paper aims to contribute to this knowledge by reporting on a study involving four generations of Belgian men who have sex with men (MSM), combining insights gained in an exploratory survey (N = 684) with in-depth interviews (N = 80). The results show how men from different generations got access to dating sites and apps at different times in their lives, in a shifting balance with offline dating practices. Moreover, at the time of the research, participants were in different stages of their lives, which led to a variety of online dating practices. The end picture is one of dating "in motion", both shifting between generations and changing with the life course of individuals. This paper contributes to the literature on MSM online dating by adding a non-Anglophone perspective, studying a broad age range including older users, disclosing clear intergenerational differences, and transcending a static view of online dating among a single age cohort.

Meat and masculinities. Can differences in masculinity predict meat consumption, intentions to reduce meat and attitudes towards vegetarians?

"Real men eat meat." While this idea is on the one hand widespread throughout time and cultures, it has also been criticized as being too stereotypical, not applicable to all men alike, and being dependent on group level cultural beliefs about gender norms. Increasingly some men question male norms and male privileges, and value authenticity, domesticity and holistic self-awareness. They identify themselves with 'new' forms of masculinity. This study investigates on an individual level if attachment to these newer forms of masculinity can predict differences in meat consumption, willingness to reduce meat, and attitudes towards vegetarians among men. A total of N = 309 male meat-eating participants were surveyed about their self-identification with new forms of masculinity, their attachment to meat, willingness to reduce their meat intake, and attitudes towards vegetarians. Results show that, as was predicted, men who identify more strongly with new forms of masculinity consume less meat, have a weaker attachment to meat, have a greater tendency to reduce their meat intake, and have more positive attitudes towards vegetarians. In sum this study carefully suggests to not only take biological sex differences, but socially and culturally determined gender differences into account when studying or promoting the (non-)consumption of meat.