Exploring empathic engagement in immersive media: An EEG study on mu rhythm suppression in VR.

This study investigates the influence of immersive media, particularly Virtual Reality (VR), on empathic responses, in comparison to traditional television (TV), using electroencephalography (EEG). We employed mu rhythm suppression as a measurable neural marker to gauge empathic engagement, as its increase generally signifies heightened empathic responses. Our findings exhibit a greater mu rhythm suppression in VR conditions compared to TV conditions, suggesting a potential enhancement in empathic responses with VR. Furthermore, our results revealed that the strength of empathic responses was not confined to specific actions depicted in the video clips, underscoring the possibility of broader implications. This research contributes to the ongoing discourse on the effects of different media environments on empathic engagement, particularly emphasizing the unique role of immersive technologies such as VR. It invites further investigation into how such technologies can shape and potentially enhance the empathic experience.

The impact of background music on film audience's attentional processes: Electroencephalography alpha-rhythm and event-related potential analyses.

Background music is an indispensable part of films and plays an important role in enhancing audiences' attention to scenes. However, few studies have examined the cognitive effect of background music at the neurophysiological level. Using electroencephalography (EEG), the present study examines the effect of background music tempo on the viewer's attentional processes. Participants' (N = 24) EEG responses were recorded while the participants watched segments of action films in three conditions with variations on the presence and tempo of background music (i.e., no background music vs. slow-tempo music vs. fast-tempo music). These responses were analyzed using the alpha-rhythm suppression and event-related potential (ERP) P300, a brainwave indicator of attentional processes. The results suggest that participants' attention levels increased when background music was present (compared to when background music was absent), but there was no difference in participants' attention levels based on tempo. The theoretical and practical implications of these findings are discussed.