Social incentives as nudges for agricultural knowledge diffusion and willingness to pay for certified seeds: Experimental evidence from Uganda.

A transition from low-input subsistence farming in Sub-Saharan Africa will require the use of yield-increasing agricultural technologies. However, in developing countries, most farmers continue to rely heavily on pest-infested and disease-infected recycled seed from own or local sources leading to low yields. This study used a field experiment to examine the effect of a social incentive combined with goal setting on the diffusion of agricultural knowledge and uptake of quality certified seed by farmers. We relaxed the seed access and information/knowledge constraints by introducing improved varieties of sweetpotato in the study villages and providing training to carefully selected progressive farmers who were then linked to co-villagers. We find that social incentives combined with goal setting reduced the likelihood of the trained progressive farmers reaching out to co-villagers to share information and discuss farming. Further, social incentive combined with goal setting had no significant effect on knowledge and experimentation by progressive farmers, and on willingness to pay for improved seed - as elicited through auctions, our proxy for experimentation, by co-villagers. These findings suggest that the combination of goal setting and public recognition acted to crowd-out diffusion effort. We conclude that social incentive combined with goal setting by established progressive farmers already enjoying a certain degree of public recognition is not sufficient to induce effort in learning and experimentation with agricultural innovations. These results have implications for design of policy and extension services to promote adoption of agricultural technologies with proven food and nutrition security benefits in developing countries.

Triggering cognitive dissonance with textual information and images: Data from three experiments with meat-eaters.

This article presents data from three experiments in which we triggered and measured cognitive dissonance in meat-eaters. Cognitive dissonance is a well-established concept in the social psychology literature; however, empirical measures are scarce. In all datasets, we used textual information and/or images related to meat consumption as means to trigger cognitive dissonance. Cognitive dissonance data was collected in Study 1 with a Likert scale, whereas Study 2 and 3 used a Semantic Bipolar scale. Each experiment was programmed with Qualtrics and consisted of four conditions. Data was collected online; Study 1 utilized social media to recruit participants while Study 2 and 3 were hosted on Prolific. All datasets contain items on participants' socio-demographic background, liking of different food products, cognitive dissonance, and a measure of meat avoidance. The data can be used to analyze the effect of information provision on cognitive dissonance and meat avoidance. Moreover, the relationship between socio-demographic variables and cognitive dissonance, as well as other exploratory purposes regarding meat avoidance can be explored. Furthermore, researchers can use the data to investigate differences between Likert scales and Semantic Bipolar scales. This data is related to the paper Can images and textual information lead to meat avoidance? The mediating role of cognitive dissonance[1].

Smaller prize, bigger size? Exploring the impact of money on men's self-reported markers of masculinity.

Bodily markers, often self-reported, are frequently used in research to predict a variety of outcomes. The present study examined whether men, at the aggregate level, would overestimate certain bodily markers linked to masculinity, and if so, to what extent. Furthermore, the study explored whether the amount of monetary rewards distributed to male participants would influence the obtained data quality. Men from two participant pools were asked to self-report a series of bodily measures. All self-report measures except weight were consistently found to be above the population mean (height and penis size) or the scale midpoint (athleticism). Additionally, the participant pool that received the lower (vs. higher) monetary reward showed a particularly powerful deviation from the population mean in penis size and were significantly more likely to report their erect and flaccid penis size to be larger than the claimed but not verified world record of 34 cm. These findings indicate that studies relying on men's self-reported measures of certain body parts should be interpreted with great caution, but that higher monetary rewards seem to improve data quality slightly for such measures.

Covert attention leads to fast and accurate decision-making.

Decision-makers are regularly faced with more choice information than they can directly gaze at in a limited amount of time. Many theories assume that because decision-makers attend to information sequentially and overtly, that is, with direct gaze, they must respond to information overload by trading off between speed and decision accuracy. By reanalyzing five published studies, we show that participants, besides using overt attention, also use covert attention. That is, without being instructed to do so, participants attend to information without direct gaze to evaluate choice attributes that lead them to either choose the best or reject the worst option. We show that the use of covert attention is common for most participants and more so when information is easily identifiable in the peripheral visual field due to being large or visually salient. Covert attention is associated with faster decision times suggesting that participants might process multiple pieces of information simultaneously using distributed attention. Our findings highlight the importance of covert attention in decision-making and show how decision-makers may be gaining speed while retaining high levels of decision accuracy. We discuss how harnessing covert attention can benefit consumer decision-making of healthy and sustainable products. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

COVID-19 Impact on Household Food Security in Urban and Peri-Urban Areas of Hyderabad, India.

This paper investigates the impact of the COVID-19 pandemic on food security and on coping-strategies in urban and peri-urban areas of the Hyderabad, India. Household survey data were collected before (October 2018) and during (January 2021) the onset of the pandemic. Results from logistic regression with the standarized Food Insecurity Expecience Scale (FIES) as dependent variable reveal that close to 40% of the households surveyed experienced a deterioration in food security status during the pandemic. In particular, we find that food security is closely related to the sector of employment in which the primary income- earning member of a household is engaged. To mitigate the impact of the pandemic on their food security, our sampled households adopted a variety of consumption-smoothing strategies including availing credit from both formal and informal sources, and liquidating their savings. Compared to households with severe or moderate level of food insecurity, households facing a mild level of food insecurity relied on stored food as a strategy to smoothen consumption in response to the income shock imparted by the pandemic. In addition, the results indicate that urban households, who adopted similar coping strategies as those adopted by peri-urban households, tended to be more food-insecure. Finally, the duration of unemployment experienced during the pandemic significantly influenced the status of household food security. These findings can inform the formulation of immediate and medium-term policy responses, including social protection policies conductive to mitigating the impacts of the COVID-19 pandemic and ameliorating the governance of urban food security during unexpected events and shocks.

The inverse relation between risks and benefits: The impact of individual differences in information processing style.

Existing research shows that evaluations of the risks and benefits of various hazards (i.e., technologies and activities) are inversely related. The affect heuristic explains the negative relation between risks and benefits, as based on the strength of positive or negative affect associated with a hazard. Research on the affect heuristic previously investigated under which conditions people judge risk and benefits independently, focusing on expertise as a factor that might exempt from inversely related judgements of risk and benefits. Measurements within Dual Process Theories have been found to be associated with rational, analytical decision making and accurate judgments. In this paper we investigated the extent to which rational information processing styles can predict the risk-benefit relation of technologies in a medical and food applications and whether the attitudes influence the strength or direction of the relationship. Using the Need for Cognition Scale (NFC), a psychometric-based risk scale and an explicit measure of attitude, in a representative sample of 3228 Swedes, we found that the high NFC group judged the risks and benefits of technologies to be inversely related. In contrast, the low NFC group judged the risks and benefits to be positively related. These results were confirmed across all studied technologies by applying moderation analysis. We discuss the results in light of recent research on cognitive processing and polarization over technologies' risks.

Genetically modified food and consumer risk responsibility: The effect of regulatory design and risk type on cognitive information processing.

The use of agro-biotechnology has raised consumer concerns about environmental, health, socio-economic and ethical risks. This study examines how regulatory policies regarding genetically modified (GM) food production affect consumers' cognitive information processing, in terms of perceived risk, self-control, and risk responsibility. There is further analysis of whether the effect of policy design is moderated by risk type. Data was generated in a field experiment (n = 547), including four different policy scenario treatments (banned, research and development, import, and full commercialization). The results reveal that policy scenarios where GM food is available on the market are associated with higher levels of perceived risk and lower levels of self-control compared with policies where GM food is banned. There was no evidence of policy scenarios affecting consumer willingness to assign personal risk responsibility. However, among participants who indicated health risks as their main concern, there was an effect from the policy scenario on self-risk responsibility as mediated through perceived risk and self-control. The results suggest that health-conscious consumers tend to attribute less responsibility to themselves in situations where a genetically modified product was commercialized. These findings indicate a need to clarify guideline recommendations for health-related risks associated with foods derived from biotechnology.

Quality and psychosocial factors influencing purchase of orange-fleshed sweetpotato bread.

This 2018 study, conducted in six Tusky's supermarkets in Nairobi, Kenya, combined the Just-About-Right, Penalty and Mean-End-Chain analyses to examine the quality and psychosocial factors influencing the purchase of a novel bread made from orange-fleshed sweet potato (OFSP), a biofortified crop, focusing on sixty-one male and eighty female urban OFSP bread buyers recruited at point of purchase. It finds that sensory and psychosocial factors drive purchasing decisions and that some of the bread's sensory characteristics are misaligned with consumers' expectations. It also finds that women and men's evaluations of the bread's characteristics are different, as are their motivations for purchase. However, good sensory attributes and the knowledge of the bread's nutritional value were key drivers. Some misaligned characteristics reveal levers for the reformulation of the bread and present opportunities for segmenting the market. Several other implications of the findings for policy and future improvement of the bread are discussed.

Risk perception and determinants in small- and medium-sized agri-food enterprises amidst the COVID-19 pandemic: Evidence from Egypt.

The coronavirus disease-2019 (COVID-19) pandemic has disrupted many activities along agri-food supply chains in developing countries and posed unprecedented challenges in particular to small and medium agri-food enterprises (SMEs). Drawing on a survey of 166 Egyptian agri-food SMEs, this study investigates differences in- and determinants of COVID-19 business risk perception among these enterprises. The empirical results showed that risk perception was highly asymmetric across geographical regions. Enterprises with longer cash flow coverage periods and higher values of total assets perceived significantly lower risk levels, as cash and assets functioned as a buffer against the impact of COVID-19. The findings of the study imply that the "just-in-time" approach and the absence of a proactive and preventative stance to risk management reduced the resilience of agri-food SMEs to the risks presented by the pandemic. Generally, enterprises that operate both in domestic and export markets perceived lower COVID-19 risks. Finally, the main export destination to which the surveyed enterprises export was a significant determinant of their risk perception. These findings could be useful to managers of agri-food businesses in terms of better understanding of risks and promotion of risk management practices. More so, they can help design effective policy interventions to mitigate the impacts of the pandemic on Egyptian agri-food SMEs and build up their resilience to future pandemics and shocks.

Predictors of Intention to Integrate Biofortified Orange-fleshed Sweetpotato in Child Feeding: A Field Information Experiment in Rural Kenya.

The study assesses the psychosocial predictors of intention to integrate biofortified pro-vitamin A orange-fleshed sweet potato (OFSP) in proper complementary feeding (PCF) among women who received either verbal or verbal and visual demonstrations on OFSP-based foods. A total of 764 randomly selected women grouped into four categories, namely pregnant women, women with infants, women with young children, and potential mothers, participated in this study. Using a structural equation model of predicted intentions based on an extended Theory of Planned Behavior (TPB) the study found goal-setting, perceived behavior control, subjective norms, and attitudes had a significant influence on intention to integrate OFSP in PCF. Unexpectedly, knowledge of the various health benefits of OFSP did not positively influence intention. Probabilistic recursive regression was then used to estimate the relationship between the intention to provide PCF practices and its potential antecedents. The results then showed that the model structure and explanatory power was information-specific and also revealing outcome differences by category of women. These results have implications on how interventions targeting the improvement of PCF should be organized and delivered. They underscore the need to segment the audience during nutrition education.

Experimental and survey-based data on willingness to pay for seafood safety and environmental sustainability certification in Nigeria.

Aquatic foods, including fish, are a substantial component of animal source foods globally, and make a critical nutritional contribution to diets in many contexts. In the global North, concern among consumers and regulators over the safety and environmental sustainability of seafood, particularly in developed nations, has led to the development of increasingly stringent seafood safety standards. While such standards may constitute regularity, logistical, and economic barriers to participation in export markets by small-scale producers, they have in other contexts catalysed upgrades to production and post-harvest handling practices within value chains associated with both capture fisheries and aquaculture. The health burden of foodborne illnesses is a major concern in developing countries. As incomes rise, consumers in developing countries are increasingly willing to pay a premium for safer and environmentally sustainable foods. However, there is little empirical evidence on consumers' willingness to pay for seafood safety in developing countries, particularly in sub-Saharan Africa. Data on demand for seafood safety and environmental sustainability certification in African countries are largely unavailable in the public domain. In this paper, we describe data collected in Lagos State, Nigeria in October and November 2019. Experiments in the form of Becker-DeGroote-Marschak (BDM) auction mechanism, and post experiment surveys were conducted with 200 fish consumers in fish markets. These data can be used to assess whether consumers' demand for safe and healthy seafood from local markets can be harnessed to generate positive economic returns to producers.

Spatiotemporal dynamics of urbanization and cropland in the Nile Delta of Egypt using machine learning and satellite big data: implications for sustainable development.

The Nile Delta of Egypt is increasingly facing sustainability threats, due to a combination of nature- and human-induced changes in land cover and land use. In this paper, an analysis of big time series data from remotely sensed satellite images and the random forests classifier was undertaken to assess the spatial and temporal dynamics of urbanization and cropland in the Nile Delta between 2007 and 2017. Out of thirteen variables, five spectral indices were chosen to build 500 decision trees, with a resulting overall accuracy average of 91.9 ± 1.5%. The results revealed that the urban extent in the Nile Delta has increased, between 2007 and 2017, by 592.4 km2 (1.92%). Particularly, the results indicated that the years 2011 and 2012, which coincided the 2011 political uprising in Egypt, so-called the Arab Spring, were associated with significant land-use changes in the Nile Delta, both in rate and scale. As a result, the cropland area in the region decreased between 2010 and 2011 by 1.63% (502.21 km2). Moreover, the results showed that during the period 2012-2017, the mean annual urbanization rate in the region stood at 60 km2/year. In contrast, croplands decreased during the same period at an average annual rate of 2 km2/year. At the governorates' level, the results suggested that top agricultural producing governorates in the Nile Delta, such as Elmonoufia, Elkalubia, Elbouhyra, and Elghrbia, witnessed the highest rates of decrease in cropland areas during the period 2012-2017. Over the same period, urban areas increased the most in Elkalubia, Domiate, and Elmonoufia by 1.98%, 1.72%, and 1.34%, respectively. The f indings from this analysis are discussed along with their implications for sustainable land-use and urban planning policies.

Dissuasive effect, information provision, and consumer reactions to the term 'Biotechnology': The case of reproductive interventions in farmed fish.

Biotechnology can provide innovative and efficient tools to support sustainable development of aquaculture. It is generally accepted that use of the term 'genetically modified' causes controversy and conflict among consumers, but little is known about how using the term 'biotechnology' as a salient feature on product packaging affects consumer preferences. In an online discrete choice experiment consisting of two treatments, a set of 1005 randomly chosen Swedish consumers were surveyed about use of hormone and triploidization sterilization techniques for salmonids. The information given to the treatment group included an additional sentence stating that the triploidization technique is an application of biotechnology, while the control group received the same text but without reference to biotechnology. Analysis using a hierarchical Bayes approach revealed significant consumer reactions to the term biotechnology. When the term was included in information, variation in consumer willingness-to-pay (WTP) estimates increased significantly. Moreover, some participants were dissuaded towards an option guaranteeing no biotechnological intervention in production of fish. These results have multiple implications for research and for the food industry. For research, they indicate the importance of examining the distribution of variation in WTP estimates for more complete characterization of the effects of information on consumer behavior. For the food industry, they show that associating food with biotechnology creates more variability in demand. Initiatives should be introduced to reduce the confusion associated with the term biotechnology among consumers.

Development and validation of a measurement scale for self-efficacy for farmers' mastitis prevention in dairy cows.

The purpose of this study was twofold. First, we developed and validated the domain-specific Mastitis Prevention Self-Efficacy scale (MPSES), derived from developing a corresponding scale for the General Self-Efficacy Scale and consisting of 10 items describing dairy farmers' feelings of confidence about being able to prevent, reduce and control mastitis, a common infection of the udder. Second, farmers' cognitive assessment of mastitis was used in order to explore the correlation of general and domain-specific self-efficacy. The MPSES was completed by a sample of Swedish fulltime dairy farmers (n = 290) through an online questionnaire. The instrument was found to possess good reliability (Cronbach's alpha α = .90) and correlated well with the S-GSE (r.62). Medium effects was identified by a correlation between the MPSES and farmers' cognitive assessment of time-line (r = 0.3, p < 0.001), and small effects for cure/control (r = .12, p < 0.05) as well as for aspects related to cause (r = .17-.28, p < 0.001) of mastitis. The potential usefulness of this scale in the dairy industry is discussed.

Effect of nutrition education and psychosocial factors on child feeding practices: findings of a field experiment with biofortified foods and different women categories.

Despite the efforts to promote good practices in infant and young child feeding (IYCF), the adoption of such practices has been low. Using data from a sample of 665 women, and the theory of planned behavior, we examine the effect of different types of nutrition education and psychosocial factors on the use of recommended IYCF practices. Regression results show that nutrition education and psychosocial factors have strong positive effect on the extent to which IYCF practices are used, with the latter having conflicting individual but overall positive effect. Moreover, coefficients of latter were mostly less than those of the former indicating that pschosocial factors were less important in explaining variability in usage of IYCF than the nutrition education variables. It further finds that different sets of nutrition education and psychosocial factors affect different categories of women, with interactive nutrition education approaches having a greater effect. The findings also suggest need for targeting of beneficiaries with multiple nutrition education approaches.

An empirical examination of the conceptualization of companion animals.

BACKGROUND: The extensive keeping of companion animals and the substantial monetary amount we spend on these animals indicate that they are highly valued. Although the benefits humans derive from keeping cats and dogs have been extensively studied, how we conceptualize these animals has received limited attention. How people conceptualize cats and dogs is important as it influences human behavior and the well-being of humans as well as animals. The objective of this paper was to examine the conceptual meaning of dogs and cats and the relative importance of meanings assigned to these species. METHODS: Based on a Swedish on-line survey (n = 2028) the free-elicitation method was used to measure the salience of conceptualizations for dogs and cats as this method measures the accessibility of the focal object in people's memory. An R-index approach was used to analyze the importance and dominance of attributes on the premise that the order in which attributes were listed by respondents reflects their relative importance. The sum of the choice probability was used to evaluate the stochastic rank order of attributes and Somers' D was used to examine difference in rankings between groups of respondents. RESULTS: For dogs, human well-being in terms of emotional and social support, and emotional attachment (friendship, love, companionship, joy and loyalty) were found to be most important while elements related to the animals themselves (e.g. personality of the animal) were found to be less important. For cats, personality of the animal was along with love found to be most important. The results were largely consistent across different types of households. CONCLUSIONS: The results provide information on the relative importance of salient attributes and thus indicate which attributes that are important to consider, for example, when analyzing human-animal interaction, animal welfare, human health and subjective-well-being, or the economic value of cats and dogs.

How Much Credence Does It Take? Evidence on the Trade-Off between Country-Of-Origin Information and Credence Attributes for Beef from a Choice Experiment in Sweden.

Based on a discrete choice experiment with 336 consumers, this study investigated whether the consumer propensity to choose a simplified European Union (EU) vs. non-EU denomination of origin for beef, instead of a specific country-of-origin (COO) denomination, depends upon the amount and type of credence information provided to the individual. The likelihood of choosing the EU/non-EU denomination of origin depended on the total number of other labelling credence attributes provided and also on the type of detailed credence attributes present in the choice. The presence of cues relating to animal welfare and far-reaching traceability had the highest likelihood of influencing the choice of the EU/non-EU denomination of origin. The compensatory qualities of each credence attribute in relation to the EU/non-EU origin denomination thus differed.

Effects of salience are both short- and long-lived.

A salient object can attract attention irrespective of its relevance to current goals. However, this bottom up effect tends to be short-lived (e.g. <150 ms) and it is generally assumed that top down processes such as goals or task instructions operating in later time windows override the effect of salience operating in early time windows. While the majority of studies on visual search and scene viewing comply with the assumptions of top down and bottom up processes operating in different time windows and that the former overrides the latter, we point to some possible anomalies in decision research. To explore these anomalies and thereby test the two key assumptions, we manipulate the salience and valence of one information cue in a decision task. Our analyses reveal that in decision tasks top down and bottom up processes do not operate in different time windows as predicted, nor does the former process necessarily override the latter. Instead, we find that the maximum effect of salience on the likelihood of making a saccade to the target cue is delayed until about 20 saccades after stimulus onset and that the effects of salience and valence are additive rather than multiplicative. Further, we find that in the positive and neutral valence conditions, salience continues to exert pressure on saccadic latency, i.e. the interval between saccades to the target with high salience targets being fixated faster than low salience targets. Our findings challenge the assumption that top down and bottom up processes operate in different time windows and the assumption that top down processes necessarily override bottom up processes.

Decision making for animal health and welfare: integrating risk-benefit analysis with prospect theory.

This study integrated risk-benefit analysis with prospect theory with the overall objective of identifying the type of management behavior represented by farmers' choices of mastitis control options (MCOs). Two exploratory factor analyses, based on 163 and 175 Swedish farmers, respectively, highlighted attitudes to MCOs related to: (1) grouping cows and applying milking order to prevent spread of existing infection and (2) working in a precautionary way to prevent mastitis occurring. This was interpreted as being based on (1) reactive management behavior on detection of udder-health problems in individual cows and (2) proactive management behavior to prevent mastitis developing. Farmers' assessments of these MCOs were found to be based on asymmetrical evaluations of risks and benefits, suggesting that farmers' management behavior depends on their individual reference point. In particular, attitudes to MCOs related to grouping cows and applying milking order to prevent the spread of mastitis once infected cows were detected were stronger in the risk domain than in the benefit domain, in accordance with loss aversion. In contrast, attitudes to MCOs related to working in a precautionary way to prevent cows from becoming infected in the first place were stronger in the benefit domain than in the risk domain, in accordance with reverse loss aversion. These findings are of practical importance for farmers and agribusiness and in public health protection work to reduce the current extensive use of antibiotics in dairy herds.