Covid-19 pandemic, social normative compliance, and sustainable consumption: Evidence from experiments.

This research aims to investigate the causal effects of consumers' Covid-19 pandemic experiences on their preferences for sustainable consumption. Drawing on social identity theory, we argue that pandemic experiences heighten consumers' awareness of the importance of adhering to collective social norms, subsequently motivating them to adopt sustainable consumption practices that promote collective interests. Through three preregistered experiments, we demonstrate that: (i) Covid-19 pandemic experiences increase consumers' preferences for sustainable consumption; (ii) this effect is more pronounced for individuals with severer pandemic experiences and females; (iii) pandemic experiences influence sustainable consumption preferences by enhancing consumers' social normative compliance. This study contributes to the understanding of Covid-19's consequences from a micro-level perspective of consumer behavior and offers insights into the factors driving consumers' sustainable consumption preferences.

Study of the voltammetric behavior of jatrorrhizine and its sensitive determination at electrochemical pretreatment glassy carbon electrode.

A simple, inexpensive and highly sensitive electrochemical method for the determination of jatrorrhizine was developed using an electrochemically pretreated glassy carbon electrode (EPGCE). The electrochemical behavior of jatrorrhizine was systematically investigated in detail and some kinetic parameters were calculated for the first time. A reasonable reaction mechanism of jatrorrhizine on the EPGCE was also discussed and proposed, which could be a reference for the pharmacological action of jatrorrhizine in clinical study. And the first electroanalytical method of jatrorrhizine was established with a wide linear range from 7.0×10(-8) to 2.0×10(-5)mol L(-1) and a low detection limit of 5.0×10(-8)mol L(-1). The proposed method was successfully applied in determination of jatrorrhizine in pharmaceutical sample, Tinospora capillipes Gagnep (a traditional Chinese medicine), with satisfactory results.