The influence of collaboration and culture on the IKEA effect: Does cocreation alter perceptions of value in British and Indian children?

Creating objects can increase our evaluation of them, even when we compare them to physically identical copies (IKEA effect). Here we evaluate the influence of collaboration on the IKEA effect in two societies-the United Kingdom and India. One hundred twenty-eight 5-to-6-year-old children (48% female, 50% British middle class, 50% Indian middle class) assembled toys in pairs. Half of the children collaborated to assemble a single toy and half assembled their own toy. In both societies, children demonstrated an IKEA effect (η2p = .19), valuing their own creation over an identical copy. This was the case regardless of whether children collaborated or worked independently. In summary, it seems that the IKEA effect is a potent bias that is present in diverse societies and is insensitive to others' contributions in a collaborative environment. (PsycInfo Database Record (c) 2022 APA, all rights reserved).

Are you watching me? The role of audience and object novelty in overimitation.

This study tested whether overimitation is subject to an audience effect, and whether it is modulated by object novelty. A sample of 86 4- to 11-year-old children watched a demonstrator open novel and familiar boxes using sequences of necessary and unnecessary actions. The experimenter then observed the children, turned away, or left the room while the children opened the box. Children copied unnecessary actions more when the experimenter watched or when she left, but they copied less when she turned away. This parallels infant studies suggesting that turning away is interpreted as a signal of disengagement. Children displayed increased overimitation and reduced efficiency discrimination when opening novel boxes compared with familiar boxes. These data provide important evidence that object novelty is a critical component of overimitation.

Thinking of me: Self-focus reduces sharing and helping in seven- to eight-year-olds.

By 7-to 8-years of age, most children readily adhere to prosocial norms aimed at benefiting others through giving up time and effort (helping) or resources (sharing). Two studies explored whether sharing and helping by 7-to 8-year olds (N = 180) could be influenced by priming children's attention on themselves or their friends through a semi-structured interview. Results revealed that self-priming led to reductions in both sharing and helping compared to friendship-priming or a control condition. These findings are considered as indicative of the fragile state of prosocial behaviours at this age that can be easily shifted towards more selfish biases by simple priming.

When and how does labour lead to love? The ontogeny and mechanisms of the IKEA effect.

We elevate our constructions to a special status in our minds. This 'IKEA' effect leads us to believe that our creations are more valuable than items that are identical, but constructed by another. This series of studies utilises a developmental perspective to explore why this bias exists. Study 1 elucidates the ontogeny of the IKEA effect, demonstrating an emerging bias at age 5, corresponding with key developmental milestones in self-concept formation. Study 2 assesses the role of effort, revealing that the IKEA effect is not moderated by the amount of effort invested in the task in 5-to-6-year olds. Finally, Study 3 examines whether feelings of ownership moderate the IKEA effect, finding that ownership alone cannot explain why children value their creations more. Altogether, results from this study series are incompatible with existing theories of the IKEA bias. Instead, we propose a new framework to examine biases in decision making. Perhaps the IKEA effect reflects a link between our creations and our self-concept, emerging at age 5, leading us to value them more positively than others' creations.

The imitation game: Effects of social cues on 'imitation' are domain-general in nature.

Imitation has been hailed as 'social glue', facilitating rapport with others. Previous studies suggest that social cues modulate imitation but the mechanism of such modulation remains underspecified. Here we examine the locus, specificity, and neural basis of the social control of imitation. Social cues (group membership and eye gaze) were manipulated during an imitation task in which imitative and spatial compatibility could be measured independently. Participants were faster to perform compatible compared to incompatible movements in both spatial and imitative domains. However, only spatial compatibility was modulated by social cues: an interaction between group membership and eye gaze revealed more spatial compatibility for ingroup members with direct gaze and outgroup members with averted gaze. The fMRI data were consistent with this finding. Regions associated with the control of imitative responding (temporoparietal junction, inferior frontal gyrus) were more active during imitatively incompatible compared to imitatively compatible trials. However, this activity was not modulated by social cues. On the contrary, an interaction between group, gaze and spatial compatibility was found in the dorsolateral prefrontal cortex in a pattern consistent with reaction times. This region may be exerting control over the motor system to modulate response inhibition.

Responses to irrational actions in action observation and mentalising networks of the human brain.

By observing other people, we can often infer goals and motivations behind their actions. This study examines the role of the action observation network (AON) and the mentalising network (MZN) in the perception of rational and irrational actions. Past studies in this area report mixed results, so the present paper uses new stimuli which precisely control motion path, the social form of the actor and the rationality of the action. A cluster in medial prefrontal cortex and a large cluster in the right inferior parietal lobule extending to the temporoparietal junction distinguished observation of irrational from rational actions. Activity within the temporoparietal region also correlated on a trial-by-trial basis with each participant's judgement of action rationality. These findings demonstrate that observation of another person performing an irrational action engages both action observation and mentalising networks. Our results advance current theories of action comprehension and the roles of action observation and mentalising networks in this process.

The social modulation of imitation fidelity in school-age children.

Children copy the actions of others with high fidelity, even when they are not causally relevant. This copying of visibly unnecessary actions is termed overimitation. Many competing theories propose mechanisms for overimitation behaviour. The present study examines these theories by studying the social factors that lead children to overimitate actions. Ninety-four children aged 5- to 8-years each completed five trials of an overimitation task. Each trial provided the opportunity to overimitate an action on familiar objects with minimal causal reasoning demands. Social cues (live or video demonstration) and eye contact from the demonstrator were manipulated. After the imitation, children's ratings of action rationality were collected. Substantial overimitation was seen which increased with age. In older children, overimitation was higher when watching a live demonstrator and when eye contact was absent. Actions rated as irrational were more likely to be imitated than those rated as rational. Children overimitated actions on familiar objects even when they rated those actions as irrational, suggesting that failure of causal reasoning cannot be driving overimitation. Our data support social explanations of overimitation and show that the influence of social factors increases with age over the 5- to 8-year-old age range.

Dissociation of mirroring and mentalising systems in autism.

The role of mirror neuron systems and mentalising systems in causing poor social and communication skills in individuals with autistic spectrum conditions is hotly debated. We studied 18 adults with autistic spectrum conditions in comparison to 19 age and IQ matched typical individuals. Behavioural assessments revealed difficulties in mental state attribution and action comprehension in the autism sample. We examined brain responses when observing rational and irrational hand actions, because these actions engage mirror and mentalising components of the social brain respectively. Both typical and autistic participants activated the left anterior intraparietal sulcus component of the mirror system when viewing hand actions compared to moving shapes. The typical but not autistic participants activated the posterior mid cingulate cortex/supplementary motor area and bilateral fusiform cortex when viewing hand actions. When viewing irrational hand actions, the medial prefrontal cortex of typical participants deactivated but this region did not distinguish the different stimuli in autistic participants. These results suggest that parietal mirror regions function normally in autism, while differences in action understanding could be due to abnormal function of cingulate, fusiform and medial prefrontal regions. Thus, brain regions associated with mirroring and mentalising functions are differentially affected in autistic spectrum conditions.