[Presentation of age(ing) and elderly people in TV commercials]. / Inszenierung von Alter(n) und älteren Menschen in TV-Werbespots.

BACKGROUND: From the results of different studies it is known that stereotyped images about ageing and elderly people frame and influence the attitudes, beliefs and activities of elderly people and also influence the interaction of others with elderly people. OBJECTIVE: The purpose of this study was to assess the currently portrayed images of elderly people, age and ageing in television (TV) advertisements. MATERIAL AND METHODS: The study was based on a qualitative and quantitative content analysis of commercials presented on four major TV networks, two private and two public TV broadcasting networks in Germany. The sample covered 114 different commercials which included 131 elderly actors (approximately 50 + years). RESULTS: The results show that the products most often portrayed in commercials with elderly people are related to food, followed by prescription drugs and health, insurance and hygiene products. Elderly people are still underrepresented in TV commercials. Their characters are portrayed with overwhelmingly positive attributes and traits. CONCLUSION: The findings suggest that TV advertisements create an ideal image of active and healthy ageing. Further research might explore to what extent elderly people take this ideal image of ageing as their own interpretive frame of orientation.

Impact of childhood trauma, alexithymia, dissociation, and emotion suppression on emotional Stroop task.

OBJECTIVE: Attentional bias to emotion- and illness-related information plays a prominent role in many mental disorders, particularly major depressive disorder and anxiety disorders. Using the emotional Stroop task we investigated which variables beyond aspects of patients' psychopathology might influence reaction times and interference in the Stroop test. METHODS: We investigated 82 psychosomatic inpatients and 39 healthy controls. Diagnosis of depressive disorders, anxiety disorders, and somatoform disorders were established using the Structured Clinical Interview for DSM-IV. Severity of depression, anxiety, somatic symptoms, as well as experiences of childhood trauma, alexithymia, dissociation and emotion suppression were assessed via questionnaires. The emotional Stroop test was performed by using neutral and negative words, words related to depression, anxiety and somatization, respectively, and individually chosen words, which were related to the main problems of the participants. RESULTS: In multivariate regression analyses, reaction times were best predicted by self-reported experiences of childhood trauma. Interference, by contrast, was predicted by emotion suppression, but only for negative words, anxiety-related words and individually relevant words. Against our hypothesis, measurements of psychopathology were not associated with Stroop performance. CONCLUSIONS: The present study provides further support for the idea that the experience of childhood trauma influences adult neuropsychological performance. Furthermore, the findings suggest that the ability to suppress emotions may be an important predictor of attentional bias.

The diurnal course of salivary alpha-amylase in nurses: an investigation of potential confounders and associations with stress.

In psychoneuroendocrinology research, salivary measures have become increasingly important. While several studies focus on determinants of salivary cortisol such as age, gender, and gynaecological variables, less research has focused on confounding variables of salivary alpha-amylase (sAA). In a large sample of nurses (N=215) we analyzed the impact of age, gender, intake of oral contraceptives, smoking, coffee consumption as well as psychological parameters, such as work stress and burnout, on basal diurnal sAA release. Saliva was collected at 07:00 h, 11:30 h, 17:30 h, and 20:00 h on a working day during early shift. Only gender could be identified to have an impact on sAA, with females having a more pronounced sAA increase over the course of the day. Whereas depression, anxiety, work stress and burnout were not associated with sAA, a small negative correlation between social difficulties, measured with the Chronic Stress Screening Scale, and sAA could be identified.

Stress modulates the use of spatial versus stimulus-response learning strategies in humans.

Animal studies provided evidence that stress modulates multiple memory systems, favoring caudate nucleus-based "habit" memory over hippocampus-based "cognitive" memory. However, effects of stress on learning strategy and memory consolidation were not differentiated. We specifically address the effects of psychosocial stress on the applied learning strategy in humans. We designed a spatial learning task that allowed differentiating spatial from stimulus-response learning strategies during acquisition. In 13 subsequent trials, participants (88 male and female students) had to locate a "win" card out of four placed at a fixed location in a 3D model of a room. Relocating one cue in the last trial allowed inferring the applied learning strategy. Half of them participated first in the "Trier Social Stress Test." Salivary cortisol and heart rate measurements were taken. Stressed participants used a stimulus-response strategy significantly more often than controls. Subsequent verbal report revealed that spatial learners had a more complete awareness of response options than stimulus-response learners. Importantly, learning performance was not affected by stress. Taken together, stress prior to learning facilitated simple stimulus-response learning strategies in humans-at the expense of a more cognitive learning strategy. Depending on the context, we consider this as an adaptive response.

Cardiovascular reactivity to mental stress is not affected by alpha2-adrenoreceptor activation or inhibition.

RATIONALE: It has been postulated that cardiovascular reactivity to mental stress varies with tonic central sympathetic nervous system activity, but pharmacological evidence is missing. OBJECTIVE: To test whether modulation of central sympathetic nervous system activity by alpha2-adrenergic agonism and antagonism affects cardiovascular reactivity to mental stress. MATERIALS AND METHODS: On three five-stepped dose/concentration-response study days, 12 healthy male volunteers received intravenous infusions of dexmedetomidine (alpha2-agonist, target plasma concentrations: 0.04-0.32 ng/ml), yohimbine (alpha2-antagonist, doses: 0.016-0.125 mg/kg), and placebo, respectively. During each dose step, subjects performed a 5-Choice Reaction Time Task (CRTT) and a Paced Auditory Serial Addition Task (PASAT) to induce moderate mental stress. Prestress baseline, as well as stress-induced responses of heart rate, and noninvasive finger arterial blood pressure (Finapres) were assessed. RESULTS: Prestress baseline heart rate and blood pressure decreased with increasing doses of dexmedetomidine and increased with increasing doses of yohimbine. However, dexmedetomidine and yohimbine did not affect stress-induced heart-rate and blood-pressure changes. CONCLUSIONS: Cardiovascular reactivity to mental stress is not related to pharmacologically manipulated tonic central sympathetic nervous system activity by alpha2-adrenergic agonists and antagonists. These results do not support the assumption that cardiovascular reactivity is an index of tonic central sympathetic nervous system activity.

Evidence that baroreflex feedback influences long-term incidental visual memory in men.

Sympathetic nervous system (SNS) activity at the time of acquisition is associated with human memory. However, rather than SNS activity per se, it may be afferent baroreflex feedback that is responsible for this effect. A pharmacological design was employed to unload (SNP, sodium nitro-prusside) and load (norepinephrine) baroreceptors. In addition to two placebo periods, epinephrine and esmolol (a peripherally acting beta1-blocker) served as control conditions for altered cardiac perception. During drug infusion blood pressure, heart rate, and perception of heartbeat were tested. Twenty-four healthy men were participated. The participants viewed emotional slides while their electromyographic eye blink responses to random noise bursts were measured (affective startle modulation paradigm) to determine potential drug impact on emotional processing. Subjects were not informed that memory testing would take place after 4 weeks. Drugs did not impact startle, thus indicating unbiased emotional processing at the time of acquisition. Norepinephrine had no effect on heartbeat perception, but improved (p = .002) recognition memory. SNP (p = .0001) increased heartbeat perception but impaired (p = .038) recognition memory. Epinephrine, on the other hand, increased heartbeat perception (p = .0001) yet did not impair but partially improve memory (effect on high arousing pictures only: p = .05). Heartbeat perception in the placebo condition did not correlate with recognition memory (p's > .5). We suggest that baroreflex unloading, with subsequent feedback activation of the SNS, impairs long-term incidental visual recognition memory in humans while baroreflex loading enhances it. Further, we propose that these memory effects are neither secondary to cardiac sensations that accompany SNS activation nor to altered emotional picture processing at the time of acquisition.