Brand and addiction: A network analysis of scientific literature.

OBJECTIVE: The paper conducts a network analysis of the fragmented literature on brand and addiction. METHOD: A thematic map, thematic evolution, word cloud, co-citation analysis, and cooperation networks were utilized to identify brand addiction study trends and topics. RESULTS: The data show that marketing and psychiatry have interdisciplinary groupings and multidisciplinary publications. These groups reflect societal changes, particularly the shift from traditional to digital challenges. Fast food addiction is different from alcohol and cigarette addictions due to its ease and extensive marketing. The decline in internet and gambling addiction suggests a shift in priorities. CONCLUSIONS: This research helps researchers, policymakers, and practitioners in addiction prevention and intervention. The study also understands brand addiction and its effects on psychology, psychiatry, and management by providing insights into emerging topics, thematic maps and evolution of studies, collaboration opportunities, geographical distribution of studies, and more.

Investigating the mediating effect of anxiety and fear of a third wave of COVID-19 among students in South India.

The COVID-19 pandemic, which is a global health emergency, has potentiality had a serious impact on students' mental health. An online cross-sectional survey design that included 534 senior year college students from South India revealed a significant and direct positive effect of the fear of a third wave of COVID-19 on academic anxiety which in turn showed a significant and direct positive effect on COVID-19 burnout. Academic anxiety was also found to mediate the relationship between the fear of a third wave of COVID-19 and subsequent cases of burnout. The study suggested measures to be taken by policy makers for the broader interest and wellbeing of student communities. Managerial implications, limitations and future studies were also examined in the paper.

La pandémie de COVID-19, qui est une urgence sanitaire mondiale, présente une potentialité d'impact sérieux sur la santé mentale des étudiants. Une enquête transversale en ligne qui comprenait 534 étudiants de dernière année de collège en Inde du sud a montré que la peur de la troisième vague de COVID-19 augmentait significativement l'anxiété scolaire qui à son tour augmentait le burnout lié au COVID-19. Il a également été découvert que l'anxiété scolaire médiait la relation entre la peur d'une troisième vague de COVID-19 et les burnout ultérieurs. L'étude a suggéré des mesures à prendre par les décideurs politiques pour améliorer le bien-être des communautés étudiantes. Les implications managériales, les limites et les études futures ont également été examinées.