Vacinas e desinformação: uma análise de conteúdo sobre fake newsapuradas por plataformas de debunkingem redes sociais / Vaccines and disinformation: a content analysis on fake news verified by debunking platforms on social networks / Vacunas y desinformación: un análisis de contenidos sobre fake news verificadas por las plataformas de debunking en las redes sociales

O impacto das fake news chegou à área da saúde e a desconfiança em relação às vacinas trouxe de volta doenças até então erradicadas. Mas como os discursos antivacinasão construídos nas redes sociais? Neste trabalho, 80fake news com foco nas vacinas foram coletadas de sites brasileiros que realizam debunking, uma estratégia de detecção e desmascaramento de desinformação e fake news. A partir da aplicação de um protocolo analítico, mapeamos as principais características presentes na elaboração dessas publicações. A análise de conteúdo revelou que o Facebook e o WhatsApp são as redes preferidas para esse tipo de compartilhamento. Cerca de 59% dos conteúdos são totalmente falsos e a maioria dos discursos destaca possíveis riscos das vacinas como estratégias de convencimento. As fontes mais referenciadas são supostamente médicos e cientistas, para criar confiabilidade. O levantamento aponta ainda que 60% das publicações apresentaram erros gramaticais e ortográficos na elaboração dos textos

The impact of fake news reached the health area and distrust in relation to vaccines brought back diseases that had been eradicated. But how are these anti-vaccine discourses constructed in social medias? In this paper, 80 fake news stories focusing on vaccines were collected through Brazilian websites that perform debunking, a strategy for detecting and unmasking misinformation and fake news. From the application of an analytical protocol, the main characteristics present in the elaboration of these publications were mapped. Content analysis revealed that Facebook and WhatsApp are the preferred medias for this type of sharing. About 59% of the contents are totally false and most of the speeches highlight the risks of vaccines as a convincing strategy. The most referenced sources are supposedly doctors and scientists to create re-liability. The survey also points out that 60% of publications have grammatical and spelling errors in the preparation of texts

El impacto de las fake news llegó al área de la salud y la desconfianza en las vacunas trajo de vuelta enfermedades erradicadas. Pero, ¿cómo se construyen los discursos antivacunas en las redes sociales? En este trabajo, se recopilaron 80 noticias falsas centradas en vacunas a través de sitios web brasileños que realizan debunking, una estrategia para detectar y desenmascarar información errónea y noticias falsas. A partir de la aplicación de un protocolo analítico, mapeamos las principales características presentes en la elaboración de estas publicaciones. El análisis de contenido reveló que Facebook y WhatsApp son las redes preferidas para este tipo de intercambio. Alrededor del 59% del contenido es completamente falso y la mayoría destaca los posibles riesgos de las vacunas como estrategias convincentes. Las fuentes más referenciadas son supuestamente médicos y científicos para crear confiabilidad. La encuesta señala que el 60% de las publicaciones tenían errores gramaticales y ortográficos

Aspectos éticos relacionados ao processo de comunicação efetiva durante pandemia COVID-19: revisão integrativa / Ethical aspects related to the effective communication process during pandemic COVID-19: integrative review

Objetivo: Investigar a produção de literatura sobre a comunicação da equipe de saúde com pacientes e familiares durante a pandemia da COVID-19. Método: Trata-se de uma revisão integrativa realizada nas bases de dados BVS, PubMed e Scopus, utilizando os descritores em ciências da saúde (DeCS): Coronavirus, Bioética e Comunicação. Resultados: Obtiveram-se 139 artigos, sendo selecionados 6 artigos para análise dessa revisão. Os achados mais comuns foram: os desafios no processo de comunicação, principalmente entre populações mais vulneráveis, como a oncologia, cuidados paliativos e pacientes de unidades de terapia intensiva; na outra ponta estratégias que visam mitigar esse agravante, como métodos alternativos de comunicação, que inclue um componente de vídeo. Conclusão: A comunicação efetiva ficou comprometida durante a pandemia da COVID-19, sendo necessário a criação de protocolos com base em parâmetros éticos e bioéticos conforme os valores de cada sociedade.(AU)

Objective: Investigate the production of literature on the communication of the health team with patients and families during the COVID-19 pandemic. Method: This is an integrative review carried out in the VHL, PubMed and Scopus databases, using the health science descriptors (DeCS): Coronavirus, Bioethics and Communication. Results: 139 articles were obtained, with 6 articles selected for analysis of this review. The most common findings were: challenges in the communication process, especially among the most vulnerable populations, such as oncology, palliative care and intensive care unit patients; at the other end, strategies aimed at mitigating this problem, such as alternative methods of communication, which include a video component. Conclusion: Effective communication was compromised during the COVID-19 pandemic, requiring the creation of protocols based on ethical and bioethical parameters according to the values of each society.(AU)

Objetivo: Investigar la producción de literatura sobre la comunicación del equipo de salud con pacientes y familiares durante la pandemia COVID-19. Método: Se trata de una revisión integradora realizada en las bases de datos BVS, PubMed y Scopus, utilizando los descriptores de ciencias de la salud (DeCS): Coronavirus, Bioética y Comunicación. Resultados: Se obtuvieron 139 artículos, con 6 artículos seleccionados para el análisis de esta revisión. Los hallazgos más comunes fueron: desafíos en el proceso de comunicación, especialmente entre las poblaciones más vulnerables, como pacientes de oncología, cuidados paliativos y unidad de cuidados intensivos; en el otro extremo, estrategias destinadas a mitigar este problema, como los métodos alternativos de comunicación, que incluyen un componente de video. Conclusión: La comunicación efectiva se vio comprometida durante la pandemia de COVID-19, requiriendo la creación de protocolos basados en parámetros éticos y bioéticos acordes a los valores de cada sociedad.(AU)

Misinformation and public opinion of science and health: Approaches, findings, and future directions.

A summary of the public opinion research on misinformation in the realm of science/health reveals inconsistencies in how the term has been defined and operationalized. A diverse set of methodologies have been employed to study the phenomenon, with virtually all such work identifying misinformation as a cause for concern. While studies completely eliminating misinformation impacts on public opinion are rare, choices around the packaging and delivery of correcting information have shown promise for lessening misinformation effects. Despite a growing number of studies on the topic, there remain many gaps in the literature and opportunities for future studies.

Misinformation in and about science.

Humans learn about the world by collectively acquiring information, filtering it, and sharing what we know. Misinformation undermines this process. The repercussions are extensive. Without reliable and accurate sources of information, we cannot hope to halt climate change, make reasoned democratic decisions, or control a global pandemic. Most analyses of misinformation focus on popular and social media, but the scientific enterprise faces a parallel set of problems-from hype and hyperbole to publication bias and citation misdirection, predatory publishing, and filter bubbles. In this perspective, we highlight these parallels and discuss future research directions and interventions.

The narrative truth about scientific misinformation.

Science and storytelling mean different things when they speak of truth. This difference leads some to blame storytelling for presenting a distorted view of science and contributing to misinformation. Yet others celebrate storytelling as a way to engage audiences and share accurate scientific information. This review disentangles the complexities of how storytelling intersects with scientific misinformation. Storytelling is the act of sharing a narrative, and science and narrative represent two distinct ways of constructing reality. Where science searches for broad patterns that capture general truths about the world, narratives search for connections through human experience that assign meaning and value to reality. I explore how these contrasting conceptions of truth manifest across different contexts to either promote or counter scientific misinformation. I also identify gaps in the literature and identify promising future areas of research. Even with their differences, the underlying purpose of both science and narrative seeks to make sense of the world and find our place within it. While narrative can indeed lead to scientific misinformation, narrative can also help science counter misinformation by providing meaning to reality that incorporates accurate science knowledge into human experience.

Ethical Issues in COVID-19 Communication to Mitigate the Pandemic: Dilemmas and Practical Implications.

Communication plays a critical role in all stages of a pandemic. From the moment it is officially declared governments and public health organizations aim to inform the public about the risk from the disease and to encourage people to adopt mitigation practices. The purpose of this article is to call attention to the multiple types and the complexity of ethical challenges in COVID-19 communication. Different types of ethical issues in COVID-19 communication are presented in four main sections. The first deals with ethical issues in informing the public about the risk of the pandemic and dilemmas regarding communicating uncertainty, using threats and scare tactics, and framing the pandemic as a war. The second concerns unintended consequences that relate to increasing inequities, stigmatization, ageism, and delaying medical care. The third raises ethical issues in communicating about specific mitigation practices: contact tracing, wearing face masks, spatial (also referred to as social) distancing, and handwashing or sanitizing. The fourth concerns appealing to positive social values associated with solidarity and personal responsibility, and ethical challenges when using these appeals. The article concludes with a list of practical implications and the importance of identifying ethical concerns, which necessitate interdisciplinary knowledge, cross-disciplinary collaborations, public discourse and advocacy.

Clinicians' Perspectives on the Duty to Inform Patients About Medical Aid-in-Dying.

Background: As of 2019, ten jurisdictions in the United States have authorized physicians to prescribe a lethal dose of medication to a terminally ill patient for the purpose of hastening death. Relatively little bioethics scholarship has addressed the question of whether physicians have an obligation to inform qualifying patients about aid-in-dying (AID) in permissive jurisdictions and little is known about providers' actual communication practices with respect to this issue. Methods: One hundred and forty-four in-depth, semi-structured interviews were conducted and analyzed using an inductive analytic approach as part of the Vermont Study on Aid-in-Dying. Results: Seventeen respondents, 14 physicians and 3 nurse practitioners, met the inclusion criteria for this sub-study. Eleven respondents indicated that they at least sometimes inform patients about AID. Respondents described multiple factors that influence whether or not they might initiate discussions of AID, including the importance of informing patients of their options for end-of-life care, worries about undue influence, and worries about the potential effects on the patient-provider relationship. For those providers who do initiate discussion of AID at least some of the time, attention to the particulars of each individual patient's situation and the context of the discussion appear to play a role in shaping communication about AID. Conclusions: While initiating a clinical discussion of AID is undoubtedly challenging, our study provides compelling descriptive evidence that some medical providers who support AID do not unilaterally follow the conventional bioethics wisdom holding that they ought to wait for patients to introduce the topic of AID. Future research should investigate how to approach these discussions so as to minimize ethical worries about undue influence or potential negative consequences.

[Ethics in health communication.] / Etica della comunicazione in ambito biomedico.

Health communication must be based on open and multi-dimensional dialogue involving all stakeholders: public and private institutions, health professionals, industries, associations and, above all, citizens. Currently, communication suffers many problems related to bad research (unethical research, falsification of data, conflict of interest, incomplete reporting, spin and plagiarism) and to the limits of an academic system that does rewards quantity more than quality. A turnaround is needed, based on five major changes: establishing rules that can actually be followed; improve the quality of scientific information; accept and encourage open confrontation; allow citizens to be able to express and assert their needs; transform uncertainty from limit to value. The "Liberati's principles" must be reaffirmed: an honest communication must make the results of the research accessible to those who have to make decisions that affect their health; researchers must engage in studies that promise benefits to citizens and are not just useful to one's career or industry; before opening up new research fronts it is necessary to exhaust the potential of research already started; the definition of research priorities must be a transparent and shared process; the best evidence is the most relevant for citizens and patients. These principles and all ethical issues related should be part of educational programs for all health operators and researchers.

Communicating health risks in science publications: time for everyone to take responsibility.

Research that is poorly communicated or presented is as potentially damaging as research that is poorly conducted or fraudulent. Recent examples illustrate how the problem often lies with researchers, not press officers or journalists. The quest for publication and 'impact' must not outweigh the importance of accurate representation of science; herein, we suggest steps that researchers, journalists and press officers can take to help ensure this.

How to clarify the aims of empathy in medicine.

This paper argues that enthusiasm for empathy has grown to the point at which empathy has taken on the status of an "ideal" in modern medicine. We need to pause and scrutinize this ideal before moving forward with empathy training programs for medical students. Taking empathy as an ideal obscures the distinction between the multiple aims that calls for empathy seek to achieve. While these aims may work together, they also come apart and yield different recommendations about the sort of behavior physicians should cultivate in a given situation. I begin by demonstrating how enthusiasm for empathy has increased dramatically. I then specify precisely what I mean in calling empathy an "ideal." I then describe some dangers associated with taking empathy to be an ideal unreflectively. I discuss the merits of works that provide conceptualizations of empathy that are specifically tailored for the medical domain and conclude that although these works move discussions about empathy in medical care forward, they could do more to foreground the goals and aims underlying calls for increased empathy. I provide specific suggestions as to how exactly we might foreground these goals and aims to further avoid conceptual confusion about empathy in medical education.

Developing religiously-tailored health messages for behavioral change: Introducing the reframe, reprioritize, and reform ("3R") model.

RATIONALE: As community health interventions advance from being faith-placed to authentically faith-based, greater discussion is needed about the theory, practice, and ethics of delivering health messages embedded within a religious worldview. While there is much potential to leverage religion to promote health behaviors and improve health outcomes, there is also a risk of co-opting religious teachings for strictly biomedical ends. OBJECTIVE: To describe the development, implementation, and ethical dimensions of a conceptual model for religiously-tailoring health messages. METHOD: We used data from 6 focus groups and 19 interviews with women aged 40 and older sampled from diverse Muslim community organizations to map out how religious beliefs and values impact mammography-related behavioral, normative and control beliefs. These beliefs were further grouped into those that enhance mammography intention (facilitators) and those that impede intention (barriers). In concert with a multi-disciplinary advisory board, and by drawing upon leading theories of health behavior change, we developed the "3R" model for crafting religiously-tailored health messages. RESULTS: The 3R model addresses barrier beliefs, which are beliefs that negatively impact adopting a health behavior, by (i) reframing the belief within a relevant religious worldview, (ii) reprioritizing the belief by introducing another religious belief that has greater resonance with participants, and (iii) reforming the belief by uncovering logical flaws and/or theological misinterpretations. These approaches were used to create messages for a peer-led, mosque-based, educational intervention designed to improve mammography intention among Muslim women. CONCLUSIONS: There are benefits and potential ethical challenges to using religiously tailored messages to promote health behaviors. Our theoretically driven 3R model aids interventionists in crafting messages that address beliefs that hinder healthy behaviors. It is particularly useful in the context of faith-based interventions for it highlights the ethical choices that must be made when incorporating religious values and beliefs in tailored messages.

Parental attitudes and expectations towards receiving genomic test results in healthy children.

Little evidence is available to guide returning genomic results in children without medical indication for sequencing. Professional guidelines for returning information on adult-onset conditions are conflicting. The goal of this study was to provide preliminary information on parental attitudes and expectations about returning medically actionable genomic results in children who have been sequenced as part of a population biobank.Four focus groups of parents with a child enrolled in a population biobank were conducted. A deliberative engagement format included education about professional guidelines and ethical issues around returning results to children. Parents were presented two scenarios where their healthy child has a pathogenic variant for: (a) a medically actionable childhood condition; (b) a hereditary cancer syndrome with no medical management until adulthood. Thematic analysis was conducted on verbatim transcripts. Regardless of the scenario, parents stated that the genomic information was important, was like other unexpected medical information, and disclosure should be tailored to the child's age and result. Parents wanted the results in their child's medical record. Reasons for learning adult-onset results in their healthy children included to prepare their child for necessary medical action in adulthood. Parents also provided suggestions for program design. This preliminary evidence suggests that parents desire genomic results and expect to use this information to protect their child's health. More empirical research on psychosocial adjustment to such information with continued engagement of parents and children is needed to further inform how to best support families in the communication and use of genomic information.

Electronic Communication in Plastic Surgery: Guiding Principles from the American Society of Plastic Surgeons Health Policy Committee.

BACKGROUND: With the advancement of technology, electronic communication has become an important mode of communication within plastic and reconstructive surgery. This can take the form of e-mail, text messaging, video conferencing, and social media, among others. There are currently no defined American Society of Plastic Surgeons guidelines for appropriate professional use of these technologies. METHODS: A search was performed on PubMed and the Cochrane database; terms included "telemedicine," "text messaging," "HIPAA," "metadata," "video conferencing," "photo sharing," "social media," "Facebook," "Twitter," and "Instagram." Initial screening of all identified articles was performed; the level of evidence, limitations, and recommendations were evaluated and articles were reviewed. RESULTS: A total of 654 articles were identified in the level I screening process; after more comprehensive review, 41 articles fit inclusion criteria: social networking, 12; telemedicine, 11; text messaging, 10; metadata, four; video conferencing, three; and Health Insurance Portability and Accountability Act, one. General themes were identified from these articles and guidelines proposed. CONCLUSION: Electronic communication can provide an efficient method of information exchange for professional purposes within plastic surgery but should be used thoughtfully and with all professional, legal, and ethical considerations.

Comunicação entre laboratório clí­nico e usuários: Análise da legibilidade de instruçõees de coleta como instrumento de gestão da qualidade na fase pré-analí­tica / Communication between clinical laboratory and its users: readability analysis of collection instruction leaflets as a quality management tool for preanalytic phase

Introdução: A comunicação na saúde pública é uma ferramenta de promoção da saúde e acesso à informação. A melhoria da comunicação entre o laboratório clínico e os usuários constitui um direito do usuário do serviço público de saúde e também apresenta potencial para a diminuição de erros de análise provenientes da fase pré-analítica e consequente melhoria da segurança do paciente. Este trabalho teve o objetivo avaliar a adequação da linguagem escrita utilizada na comunicação entre o laboratório clínico e os usuários bem como sua influência da qualidade da fase pré-analítica do processo laboratorial. Materiais e Métodos: Foram analisadas instruções de coleta (IC) da Divisão de Laboratório Clínico (DLC) do Hospital Universitário da USP (HU/USP), de setembro de 2014 a agosto de 2016. Na primeira fase, os parâmetros de linguagem e legibilidade das IC foram avaliados pelos índices Fernández-Huerta (IFH), Flesch-Szigriszt (IFS), utilizando os programas de informática TextMeter® e INFLESZ®. Os textos de IC foram traduzidos para o espanhol e utilizados para validação dos índices IFH e IFS para a língua portuguesa. Na segunda fase, as IC foram reestruturadas e os parâmetros de linguagem e legibilidade foram analisados e comparados com as IC anteriores. O perfil sócio educacional dos usuários e uma lista dos problemas relacionados obtenção de amostras de biológicas foram obtidos na DLC. Resultados: Quanto aos parâmetros de linguagem, o número de linhas por IC, de palavras proparoxítonas e polissilábicas foi similar entre as IC anteriores e novas (p>0,05). Enquanto que o número de termos técnicos e de palavras por frase foi menor, e número de orações subordinadas e coordenadas e ordem inversas das palavras foi maior nas IC novas (p<0,05). O escore do IFH (58,4 ± 8,8) foi menor que o do IFS (62,3 ± 6,8, p=0,019) para 27 IC anteriores, mas não diferiu para as 40 IC novas (p=0,162). Os escores de IFS e IFH das IC novas em português foram similares aos das traduzidas para o espanhol, o que é indicativo de que esses índices são validos para a língua portuguesa. Os índices IFH e IFS de textos didáticos usados para avaliar o grau de escolaridade foram similares para o ensino fundamental (EF) I e II, mas foram menores para os dois últimos anos do ensino médio (EM). O número de IC com índices de legibilidade correspondentes aos textos didáticos destinados ao o 3º ano do EF II (32,7%, n=10) foi menor que o número de IC novas (52,5%, n=21), mas a diferença não foi significativa (p=0,280). Os percentuais de gênero e a cor autodeclarada foram similares entre as duas fases do estudo. Entretanto menos jovens (<34 anos), mais idosos (>50 anos) e mais usuários com EF, EM e ensino superior completo foram atendidos, na segunda fase do estudo (p<0,05). Foram identificadas mais falhas de orientação na primeira fase (n=11) que na segunda (n=22) mas sem diferença significativa (p=1,000). Conclusão: Os parâmetros de linguagem e legibilidade melhoraram após a reestruturação das novas IC. A análise de legibilidade contribui para a comunicação do laboratório clinico com os usuários e pode influenciar positivamente a qualidade da fase pré-analítica do processo laboratorial

Introduction: Communication in public health is a tool to promote health and access to information. The improvement of communication between the clinical laboratory and the users constitutes a right of the public health service user and it is presents potential for the reduction of analytical errors from the pre-analytic phase and consequent improvement of patient safety. This work aimed to evaluate the adequacy of the written language used in the communication between the clinical laboratory and the users as well as its influence on the quality of the pre-analytical phase of the laboratory process. Materials and Methods: Collection instruction leaflet (CIL) from the Clinical Laboratory Division (DLC) of the University Hospital of USP (HU/USP) were analyzed from September 2014 to August 2016. In the first phase, the language and readability parameters of the CIL were evaluated by the Fernández-Huerta indexes (IFH), Flesch-Szigriszt (IFS), using the TextMeter® and INFLESZ® software programs. CIL texts were translated into Spanish and used for validation of the IFH and IFS indexes for Portuguese language. In the second phase, the CIL were restructured and the language and readability parameters were analyzed and compared with the previous CIL. The socioeconomic profile of the users and a list of problems related to obtaining biological samples were obtained in the DLC. Results: Regarding the language parameters, the number of lines per CIL and the proparoxytone and polysyllabic words was similar between the previous and new CIL (p> 0.05). While the number of technical terms and words per sentence were smaller, and number of subordinate and coordinated sentences and inverse order of words was higher in the new CIL (p<0.05). The IFH score (58.4 ± 8.8) was lower than the IFS score (62.3 ± 6.8, p = 0.019) for 27 previous CIL, but did not differ for the 40 new CIL (p = 0.162). The IFS and IFI scores of the new CIL in Portuguese were similar to those translated into Spanish, which is indicative of the fact that these indices are valid for the Portuguese language. The IFH and IFS indexes for didactic texts used to assess the educational level were similar for elementary education (EF) I and II, but were lower for the last two years of secondary education (MS). The number of CIL with readability indexes corresponding to the didactic texts for the 3th year of EF II (32.7%, n=10) was lower than the number of new CIL (52.5%, n=21), but the difference was not significant (p=0.280). The percentages of gender and self-reported color were similar between the two phases of the study. However, young adults people (<34 years), older people (>50 years) and more users with EF, MS and complete higher education were attended in the second phase of the study (p<0.05). More guiding failures were identified in the first phase (n=11) than in the second (n=22) but no significant difference (p=1,000). Conclusion: The language and readability parameters improved after the restructuring of the new CIL. The readability analysis contributes to the communication of the clinical laboratory with the users and can positively influence the quality of the pre-analytical phase of the laboratory process

Comunicação entre equipe de saúde, família, criança em unidade de queimados / Communication between health team, family and children in burning units / Comunicación del equipo de salud, familia y niños en unidad de quemados

Este artigo objetivou compreender o processo de comunicação entre equipe de saúde-família-criança em uma unidade de queimados. Trata-se de um estudo exploratório descritivo de natureza qualitativa com 12 profissionais de uma equipe de saúde de diferentes áreas de atuação. Utilizou-se a entrevista semiestruturada e os dados foram analisados mediante análise categorial temática com o software Atlas.ti 7. Os dados possibilitaram a construção da categoria ­A comunicação no contexto hospitalar ­e subcategorias­comunicação entre equipe de saúde, família, criança e seus elementos facilitadores e dificultadores. Na comunicação com a criança, as informações são transmitidas de maneira clara e direta por meio do diálogo e do brincar. E com o familiar cuidador ocorre nas conversas diárias a fim de verificar o momento adequado e a maneira pela qual este compreende as informações recebidas. Foram identificados elementos facilitadores: o interesse e a participação do familiar, a possibilidade de utilização de materiais informativos e o repasse gradativo das informações. Por outro lado, o grau de instrução e os sentimentos de culpa dos familiares integram os elementos dificultadores. Os profissionais de saúde estão atentos às diferentes formas de transmissão de informações, e diante dos desafios inerentes às dificuldades de comunicação, é necessário refletir sobre estratégias para atender às necessidades da criança e família na unidade de queimados, para promover acolhimento das demandas que serão identificadas durante o período de hospitalização.

The main purpose of this article was to comprehend the process of communication between the health team, the family, and the child in a Burning Unit. This is a descriptive explanatory study with qualitative nature counting with 12 professionals from a health team of different areas of acting. It was used the half-structured interview, and all the data was analyzed through thematic categorical analysis with the Atlas.ti 7 Software. The data allowed the construction of the category ­The communication in hospital context ­and subcategories ­communication between health team, family, child and its facilitators and diffusers. When it comes to the communication with a child, the information is transmitted clear and straight through dialogue and activities. And, with the familiar caregivers occurs in daily conversations verifying the proper moment, and the way of which they comprehend the receiving information. It was identified facilitators: the family's interest and participation, the possibility in the use of informative materials, the gradual pass through of information. However, the instruction's degree and the family's guilt integrate the diffusers elements. Health professionals are attentive to the different ways of transmitting information, and giving the challenges related to the difficulties of communication, it is necessary to reflect about strategies to attend the necessities of the child and the family in the burning unit, as to promote the reception of demands which will be identified during the hospitalization period.

En este artículo se tuvo por objetivo comprender el proceso de comunicación entre equipo de salud familia-niño en una unidad de quemados. Se trata de un estudio exploratorio descriptivo de naturaleza cualitativa con 12 profesionales de un equipo de salud de diferentes áreas de actuación. Se utilizó la entrevista semiestructurada y los datos analizados mediante análisis categorial temático con software Atlas. Ti 7. Los datos posibilitaron la construcción de la categoría ­La comunicación en contexto hospitalario -subcategorías ­comunicación entre equipo de salud familia, niño y sus elementos facilitadores y dificultadores. En comunicación con niños las informaciones son transmitidas de manera clara y directa por intermedio del diálogo y del jugar. Y con el familiar cuidador ocurren las conversaciones diarias verificando el momento adecuado y de manera por la cual este comprende las informaciones recibidas. Se identificaron elementos facilitadores: el interés y participación del familiar, la posibilidad de utilización de materiales informativos, y el repase gradual de las informaciones. Por otro lado, el grado de instrucción y los sentimientos de culpa de los familiares integran los elementos dificultadores. Los profesionales de la salud están atentos a las diferentes formas de transmisión de informaciones, y delante de los desafíos inherentes a las dificultades de comunicación, es necesario reflexionar sobre estrategias para atender las necesidades de los niños y sus familias en la unidad de quemados, para promover acogida de las demandas que serán identificadas durante el período de hospitalización.

The Public Health Impact of the So-Called "Fluad Effect" on the 2014/2015 Influenza Vaccination Campaign in Italy: Ethical Implications for Health-Care Workers and Health Communication Practitioners.

Seasonal influenza, causing complications, hospitalizations and deaths, generates a serious socio-economic burden, especially among elderly and high-risk subjects, as well as among adult individuals. Despite the availability and active free-of charge offer of influenza vaccines, vaccine coverage rates remain low and far from the target established by the Ministry of Health. Notwithstanding their effectiveness, vaccines are victims of prejudices and false myths, that contribute to the increasing phenomenon of vaccine hesitancy and loss of confidence. Media and, in particular, new media and information and communication technologies (ICTs) play a major role in disseminating health-related information. They are extremely promising devices for delivering health education and promoting disease prevention, including immunization. However, they can also have a negative impact on population's health attitudes and behaviors when channeling wrong, misleading information. During the 2014/2015 influenza vaccination campaign, the report of four deaths allegedly caused by administration of an adjuvanted influenza vaccine, Fluad - the so-called "Fluad case" - received an important media coverage, which contributed to the failure of the vaccination campaign, dramatically reducing the influenza vaccine uptake. In the extant literature, there is a dearth of information concerning the effect of the "Fluad case". The current study aims at quantifying the impact of the "Fluad effect" at the level of the Local Health Unit 3 (LHU3) ASL3 Genovese, Genoa, Italy. Ethical implications for health-care workers and health communication practitioners are also envisaged.