The University Worksite Organ Donation Project: a comparison of two types of worksite campaigns on the willingness to donate.
Clin Transplant
; 25(4): 600-5, 2011.
Article
in En
| MEDLINE
| ID: mdl-20636405
ABSTRACT
To test the impact of different campaign strategies, a year-long campaign was conducted to promote organ donation among university faculty, staff, and students. Two universities were assigned to each of three conditions a media-only campaign, a mass media-plus-interpersonal outreach condition, and a control condition. Universities were counter-balanced by geographic region and diversity of population. Changes from pretest to post-test on the key-dependent measures, including signing a donor card and discussing donation with family members, were significantly greater in the media-plus-interpersonal condition than either the mass media only or control conditions. Implications for the creation of campaigns to promote other health behaviors are examined.
Full text:
1
Collection:
01-internacional
Database:
MEDLINE
Main subject:
Tissue Donors
/
Universities
/
Tissue and Organ Procurement
/
Attitude to Health
/
Family
/
Health Knowledge, Attitudes, Practice
Type of study:
Qualitative_research
Aspects:
Determinantes_sociais_saude
Limits:
Humans
Language:
En
Journal:
Clin Transplant
Year:
2011
Document type:
Article