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Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach.
Yang, Qing; Hayat, Naeem; Al Mamun, Abdullah; Makhbul, Zafir Khan Mohamed; Zainol, Noor Raihani.
Affiliation
  • Yang Q; UCSI Graduate Business School, UCSI University, Cheras, Kuala Lumpur, Malaysia.
  • Hayat N; Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, Kota Bharu, Kelantan, Malaysia.
  • Al Mamun A; UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Kuala Lumpur, Selangor Darul Ehsan, Malaysia.
  • Makhbul ZKM; UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Kuala Lumpur, Selangor Darul Ehsan, Malaysia.
  • Zainol NR; Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, Kota Bharu, Kelantan, Malaysia.
PLoS One ; 17(3): e0264899, 2022.
Article in En | MEDLINE | ID: mdl-35245323
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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Social Media Type of study: Observational_studies / Prevalence_studies / Prognostic_studies / Risk_factors_studies Aspects: Determinantes_sociais_saude Limits: Humans Language: En Journal: PLoS One Year: 2022 Document type: Article
Fulltext
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PubMed Links
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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Social Media Type of study: Observational_studies / Prevalence_studies / Prognostic_studies / Risk_factors_studies Aspects: Determinantes_sociais_saude Limits: Humans Language: En Journal: PLoS One Year: 2022 Document type: Article