The Mediating Effect of Innovation in Between Strategic Orientation and Enterprise Performance: Evidence From Malaysian Manufacturing Small-to-Medium-Sized Enterprises.

Al Mamun, Abdullah; Hayat, Naeem; Fazal, Syed Ali; Salameh, Anas A; Zainol, Noor Raihani; Makhbul, Zafir Khan Mohamed

Al Mamun, Abdullah; Hayat, Naeem; Fazal, Syed Ali; Salameh, Anas A; Zainol, Noor Raihani; Makhbul, Zafir Khan Mohamed.

Affiliation

Al Mamun A; UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia.
Hayat N; Global Entrepreneurship Research and Innovation Centre, Universiti Malaysia Kelantan, Kota Bharu, Malaysia.
Fazal SA; Faculty of Business Administration, University of Science and Technology Chittagong, Chittagong, Bangladesh.
Salameh AA; Department of Management Information Systems, College of Business Administration, Prince Sattam Bin Abdulaziz University, Al-Kharj, Saudi Arabia.
Zainol NR; Global Entrepreneurship Research and Innovation Centre, Universiti Malaysia Kelantan, Kota Bharu, Malaysia.
Makhbul ZKM; UKM-Graduate School of Business, Universiti Kebangsaan Malaysia, Bangi, Malaysia.

Front Psychol ; 13: 887895, 2022.

Article in En | MEDLINE | ID: mdl-35645922

Key words

customer orientation; entrepreneurial orientation; market orientation; performance of manufacturing SMEs; product and process innovation

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Full text: 1 Collection: 01-internacional Database: MEDLINE Language: En Journal: Front Psychol Year: 2022 Document type: Article

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Full text: 1 Collection: 01-internacional Database: MEDLINE Language: En Journal: Front Psychol Year: 2022 Document type: Article