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The effects of external cues on cross-border e-commerce product sales: An application of the elaboration likelihood model.
Fang, Meiyu; Deng, Ziling; Guo, Junhui.
Affiliation
  • Fang M; School of Economics and Management, Zhejiang University of Science and Technology, Hangzhou, China.
  • Deng Z; School of Economics and Management, Zhejiang University of Science and Technology, Hangzhou, China.
  • Guo J; School of Economics and Management, Zhejiang University of Science and Technology, Hangzhou, China.
PLoS One ; 18(11): e0293462, 2023.
Article in En | MEDLINE | ID: mdl-37943751
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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Commerce / Cues Language: En Journal: PLoS One Year: 2023 Document type: Article
Fulltext
Print
XML
PubMed Links
Search on Google

Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Commerce / Cues Language: En Journal: PLoS One Year: 2023 Document type: Article