Organic labeling influences food valuation and choice.
Neuroimage
; 53(1): 215-20, 2010 Oct 15.
Article
em En
| MEDLINE
| ID: mdl-20570738
ABSTRACT
Everyday we choose between a variety of different food items trying to reach a decision that fits best our needs. These decisions are highly dependent on the context in which the alternatives are presented (e.g. labeling). We investigate the influence of cognition on food evaluation, using an fMRI experiment in which subjects saw and bid on different foods labeled with (or without) a widely known German emblem for organically produced food. Increased activity in the ventral striatum was found for foods labeled "organic" in comparison to conventionally labeled food. Between-subject differences in activity were related to actual everyday consumption behavior of organic food.
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Encéfalo
/
Imageamento por Ressonância Magnética
/
Comportamento de Escolha
/
Tomada de Decisões
/
Comportamento Alimentar
/
Alimentos Orgânicos
/
Rotulagem de Alimentos
Tipo de estudo:
Prognostic_studies
Limite:
Adult
/
Female
/
Humans
/
Male
País/Região como assunto:
Europa
Idioma:
En
Revista:
Neuroimage
Ano de publicação:
2010
Tipo de documento:
Article