Prejudice Masquerading as Praise: The Negative Echo of Positive Stereotypes.

ABSTRACT

Five studies demonstrate the powerful connection between being the target of a positive stereotype and expecting that one is also being ascribed negative stereotypes. In Study 1, women who heard a man state a positive stereotype were more likely to believe that he held negative stereotypes of them than women who heard no stereotype. Beliefs about being negatively stereotyped mediated the relationship between hearing a positive stereotype and believing that the stereotyper was prejudiced. Studies 2 to 4 extended these results to Asian Americans and accounted for alternative explanations (e.g., categorization threat). In Study 5, the same positive stereotype (e.g., good at math) was directed to Asian American men's racial or gender identity. Their perceptions about whether negative racial or gender stereotypes were being applied to them depended on the identity referenced by the positive stereotype. Positive stereotypes signal a latent negativity about one's group, thereby explaining why they can feel like prejudice.