Cost-effectiveness of a smokeless tobacco control mass media campaign in India.
Tob Control
; 27(5): 547-551, 2018 09.
Article
em En
| MEDLINE
| ID: mdl-28798263
ABSTRACT
BACKGROUND:
Tobacco control mass media campaigns are cost-effective in reducing tobacco consumption in high-income countries, but similar evidence from low-income countries is limited. An evaluation of a 2009 smokeless tobacco control mass media campaign in India provided an opportunity to test its cost-effectiveness.METHODS:
Campaign evaluation data from a nationally representative household survey of 2898 smokeless tobacco users were compared with campaign costs in a standard cost-effectiveness methodology. Costs and effects of the Surgeon campaign were compared with the status quo to calculate the cost per campaign-attributable benefit, including quit attempts, permanent quits and tobacco-related deaths averted. Sensitivity analyses at varied CIs and tobacco-related mortality risk were conducted.RESULTS:
The Surgeon campaign was found to be highly cost-effective. It successfully generated 17 259 148 additional quit attempts, 431 479 permanent quits and 120 814 deaths averted. The cost per benefit was US$0.06 per quit attempt, US$2.6 per permanent quit and US$9.2 per death averted. The campaign continued to be cost-effective in sensitivity analyses.CONCLUSION:
This study suggests that tobacco control mass media campaigns can be cost-effective and economically justified in low-income and middle-income countries. It holds significant policy implications, calling for sustained investment in evidence-based mass media campaigns as part of a comprehensive tobacco control strategy.Palavras-chave
Texto completo:
1
Coleções:
01-internacional
Contexto em Saúde:
1_ASSA2030
Base de dados:
MEDLINE
Assunto principal:
Tabaco sem Fumaça
/
Análise Custo-Benefício
/
Prevenção do Hábito de Fumar
/
Meios de Comunicação de Massa
Tipo de estudo:
Health_economic_evaluation
Limite:
Humans
País/Região como assunto:
Asia
Idioma:
En
Revista:
Tob Control
Ano de publicação:
2018
Tipo de documento:
Article