Actors in whitespace: Communicating risk information on pharmaceutical websites.
Health Mark Q
; 36(2): 152-167, 2019.
Article
em En
| MEDLINE
| ID: mdl-30907290
ABSTRACT
This study examined the use of an actor to communicate prescription drug risks on pharmaceutical websites. Participants viewed risk information for a fictitious drug in one of several static visual formats or as a paragraph plus an animated actor; and with or without a signal directing them to the risk information text. The signal had little effect on outcomes. Format did not affect risk processing, but participants in the actor condition thought the website placed less emphasis on benefits. Actors communicating risk information on a pharmaceutical website do not appear to improve consumers' understanding of prescription drug information.
Palavras-chave
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Medição de Risco
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Internet
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Informação de Saúde ao Consumidor
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Medicamentos sob Prescrição
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Publicidade Direta ao Consumidor
Tipo de estudo:
Clinical_trials
/
Etiology_studies
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Risk_factors_studies
Limite:
Adult
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Aged
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Female
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Humans
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Male
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Middle aged
Idioma:
En
Revista:
Health Mark Q
Ano de publicação:
2019
Tipo de documento:
Article