Sugary drink advertising expenditure across Australian media channels 2016-2018.
Aust N Z J Public Health
; 45(3): 270-276, 2021 Jun.
Article
em En
| MEDLINE
| ID: mdl-33818863
ABSTRACT
OBJECTIVE:
The aim of this study was to describe advertising expenditure for sugary drinks compared with alternative cold non-alcoholic beverages (artificially sweetened beverages, plain water, plain milk) between 2016 and 2018 across Australian media channels.METHODS:
Monthly estimates of advertising expenditure for non-alcoholic beverages were obtained from Nielsen Media and aggregated by product type and media.RESULTS:
Total sugary drink advertising expenditure between 2016 and 2018 ($129.5M) significantly exceeded expenditure on artificially sweetened drinks ($23.26M), plain water ($14.27M), and plain milk ($31.30M). Television and out-of-home advertising accounted for the largest share of sugary drink advertising (45%, 35%). Expenditure on out-of-home advertising was more heavily dominated by sugary drinks (75%) than advertising in all media combined (65%). Sugary drink advertising peaked in warmer months and was lowest in August. Soft drinks (26%), flavoured milks (24%) and energy drinks (21%) accounted for the majority of sugary drink advertising.CONCLUSIONS:
Cold non-alcoholic beverage advertising in Australian media is dominated by the advertising of sugary drinks. Implications for public health Restricting unhealthy beverage advertising on television and out-of-home media may be most effective initially. However, comprehensive restrictions capturing a broader range of media and settings would be optimal to prevent displacement and limit advertising reach and exposure.Palavras-chave
Texto completo:
1
Coleções:
01-internacional
Contexto em Saúde:
1_ASSA2030
Base de dados:
MEDLINE
Assunto principal:
Televisão
/
Publicidade
/
Mídias Sociais
/
Bebidas Adoçadas com Açúcar
/
Meios de Comunicação de Massa
Tipo de estudo:
Health_economic_evaluation
Limite:
Humans
País/Região como assunto:
Oceania
Idioma:
En
Revista:
Aust N Z J Public Health
Ano de publicação:
2021
Tipo de documento:
Article