Exploring the Impact of Corporate Social Responsibility Communication through Social Media on Banking Customer E-WOM and Loyalty in Times of Crisis.

Zhang, Dianxi; Mahmood, Asif; Ariza-Montes, Antonio; Vega-Muñoz, Alejandro; Ahmad, Naveed; Han, Heesup; Sial, Muhammad Safdar

Zhang, Dianxi; Mahmood, Asif; Ariza-Montes, Antonio; Vega-Muñoz, Alejandro; Ahmad, Naveed; Han, Heesup; Sial, Muhammad Safdar.

Afiliação

Zhang D; Economics and Management School, Wuhan University, Wuhan 430072, China.
Mahmood A; Department of Business Studies, Namal Institute, Mianwali 42250, Pakistan.
Ariza-Montes A; Social Matters Research Group, Universidad Loyola Andalucía, C/Escritor Castilla Aguayo, 4 14004 Córdoba, Spain.
Vega-Muñoz A; Public Policy Observatory, Universidad Autónoma de Chile, 425 Pedro de Valdivia Avenue, Providencia, Santiago 7500912, Chile.
Ahmad N; Faculty of Management Studies, University of Central Punjab, Lahore 54000, Pakistan.
Han H; College of Hospitality and Tourism Management, Sejong University, 98 Gunja-Dong, Gwanjin-Gu, Seoul 143-747, Korea.
Sial MS; Department of Management Sciences, COMSATS University Islamabad (CUI), Islamabad 44000, Pakistan.

Int J Environ Res Public Health ; 18(9)2021 04 29.

Article em En | MEDLINE | ID: mdl-33946787

Assuntos

Mídias Sociais; Comunicação; Eletrônica; Humanos; Comportamento Social; Responsabilidade Social

Palavras-chave

E-word of mouth; banking customers; corporate social responsibility; customer loyalty; positive customer emotions; social media; times of crisis

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Mídias Sociais Limite: Humans Idioma: En Revista: Int J Environ Res Public Health Ano de publicação: 2021 Tipo de documento: Article

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