Research on the Influence Mechanism of Consumers' Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising.

Wang, Hai Jian; Yue, Xia Lei; Ansari, Aisha Rehman; Tang, Gui Qian; Ding, Jian Yi; Jiang, Ya Qiong

Wang, Hai Jian; Yue, Xia Lei; Ansari, Aisha Rehman; Tang, Gui Qian; Ding, Jian Yi; Jiang, Ya Qiong.

Afiliação

Wang HJ; School of Business, Guilin University of Electronic Technology, Guilin, China.
Yue XL; School of Business, Guilin University of Electronic Technology, Guilin, China.
Ansari AR; Department of Management Sciences, GIFT University, Gujranwala, Pakistan.
Tang GQ; School of Business, Guilin University of Electronic Technology, Guilin, China.
Ding JY; School of Business, Guilin University of Electronic Technology, Guilin, China.
Jiang YQ; School of Business, Guilin University of Electronic Technology, Guilin, China.

Front Psychol ; 13: 878629, 2022.

Article em En | MEDLINE | ID: mdl-35450330

Palavras-chave

COVID-19 pandemic; advertising avoidance; negative emotions; online targeted advertising; perceived risk

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Etiology_studies / Prognostic_studies / Risk_factors_studies Idioma: En Revista: Front Psychol Ano de publicação: 2022 Tipo de documento: Article

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