The Impact of Online Reviews on Consumers' Purchasing Decisions: Evidence From an Eye-Tracking Study.

Chen, Tao; Samaranayake, Premaratne; Cen, XiongYing; Qi, Meng; Lan, Yi-Chen

Chen, Tao; Samaranayake, Premaratne; Cen, XiongYing; Qi, Meng; Lan, Yi-Chen.

Afiliação

Chen T; School of Business, Ningbo University, Ningbo, China.
Samaranayake P; School of Business, Western Sydney University, Penrith, NSW, Australia.
Cen X; School of Business, Ningbo University, Ningbo, China.
Qi M; School of Business, Ningbo University, Ningbo, China.
Lan YC; School of Business, Western Sydney University, Penrith, NSW, Australia.

Front Psychol ; 13: 865702, 2022.

Article em En | MEDLINE | ID: mdl-35756238

Palavras-chave

consumers purchasing decisions; emotion valence; eye-tracking; gender; online reviews

Texto completo

Imprimir

XML

PubMed Links

Buscar no Google

Texto completo: 1 Coleções: 01-internacional Contexto em Saúde: 1_ASSA2030 Base de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Revista: Front Psychol Ano de publicação: 2022 Tipo de documento: Article

Texto completo

Imprimir

XML

PubMed Links

Buscar no Google