Applying DEMATEL-ANP approach to explore the intention to hold roadside wedding banquets in Penghu: A consumers' perspective.

Tsai, Pei-Hsuan; Wang, Ying-Wei; Kao, Hui-Shu

Tsai, Pei-Hsuan; Wang, Ying-Wei; Kao, Hui-Shu.

Afiliação

Tsai PH; Department of Marketing and Logistics Management, National Penghu University of Science and Technology, No. 300, Liuhe Road, Magong City, Penghu County 880011, Taiwan. Electronic address: pei.hsuan0616@gmail.com.
Wang YW; Department of Marketing and Logistics Management, National Penghu University of Science and Technology, No. 300, Liuhe Road, Magong City, Penghu County 880011, Taiwan. Electronic address: ywwang@gms.npu.edu.tw.
Kao HS; Department of Marketing and Logistics Management, National Penghu University of Science and Technology, No. 300, Liuhe Road, Magong City, Penghu County 880011, Taiwan. Electronic address: d07531005@ems.npu.edu.tw.

Eval Program Plann ; 95: 102172, 2022 12.

Article em En | MEDLINE | ID: mdl-36215758

Assuntos

Intenção; Humanos; Agricultura; Marketing; Avaliação de Programas e Projetos de Saúde

Palavras-chave

DANP; DEMATEL; Key factors; Roadside banquet; Wedding banquet

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Intenção Tipo de estudo: Evaluation_studies / Prognostic_studies Limite: Humans Idioma: En Revista: Eval Program Plann Ano de publicação: 2022 Tipo de documento: Article

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