How destination brand experience influences tourist citizenship behavior: Testing mediation of brand relationship quality and moderation effects on commitment.

Tang, Jinwen; Wang, Jingna; Zhang, Min; Huang, Weizhao

Tang, Jinwen; Wang, Jingna; Zhang, Min; Huang, Weizhao.

Afiliação

Tang J; College of Management, Guangdong Polytechnic Normal University, Guangzhou, China.
Wang J; International College, Krirk University, Bangkok, Thailand.
Zhang M; College of Tourism and Service Management, Nankai University, Tianjin, China.
Huang W; China University of Petroleum (East China), Qingdao, China.

Front Psychol ; 14: 1080457, 2023.

Article em En | MEDLINE | ID: mdl-36968751

Palavras-chave

brand experience; brand relationship quality; commitment; tourism destination management; tourist citizenship behavior

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Revista: Front Psychol Ano de publicação: 2023 Tipo de documento: Article

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