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Detection of opinion leaders: Static vs. dynamic evaluation in online learning communities.
Kang, Min; Liang, Tian; Sun, Bing; Mao, Hong-Ying.
Afiliação
  • Kang M; School of Economics and Management, Harbin Engineering University, Harbin, China.
  • Liang T; School of Foreign Studies, Harbin Engineering University, Harbin, China.
  • Sun B; School of Economics and Management, Harbin Engineering University, Harbin, China.
  • Mao HY; School of Economics and Management, Harbin Engineering University, Harbin, China.
Heliyon ; 9(4): e14844, 2023 Apr.
Article em En | MEDLINE | ID: mdl-37089294
Opinion leaders play a critical role in maintaining the functioning of online communities. This study aims to detect opinion leaders in online learning communities by evaluating the influence of users within the community. We use Baidu Post Bar's Python learning community as an example and employ the catastrophe progression method to statically evaluate the influence of users in three dimensions: user creativity, user posting quality, and user online interaction. Based on this, we introduce the dual-incentive control line to dynamically evaluate users' influence from 2016 to 2020 regarding speed change characteristics, thus scientifically detecting opinion leaders in online learning communities. Compared to the static evaluation method, the results show that our proposed dynamic evaluation method can more effectively reveal the dynamic development trend of users' influence, thus accurately detecting opinion leaders. Moreover, this "invisible" development trend is fully reflected in the setting of the dual-incentive control line.
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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Diagnostic_studies Idioma: En Revista: Heliyon Ano de publicação: 2023 Tipo de documento: Article

Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Diagnostic_studies Idioma: En Revista: Heliyon Ano de publicação: 2023 Tipo de documento: Article