Dehumanization of stigmatized targets of ostracism.

ABSTRACT

The study explored people's reactions to observing the ostracism of stigmatized targets. Participants (n = 198) who observed ostracism experienced need threat regardless of the target's identity. Participants regarded included addicts more positively than ostracized addicts, especially on traits that are considered unique to humans. As for dehumanization, subtle measures demonstrate that ostracized targets are perceived as less human. In contrast, our original measure of blatant dehumanization suggests that targets of ostracism are perceived as more human. The study stresses the inconsistency between dehumanization measurements and the need to specify what each measure taps into and how each contributes to the theory.