Warmth and competence perceptions of key protagonists are associated with containment measures during the COVID-19 pandemic: Evidence from 35 countries.

It is crucial to understand why people comply with measures to contain viruses and their effects during pandemics. We provide evidence from 35 countries (Ntotal = 12,553) from 6 continents during the COVID-19 pandemic (between 2021 and 2022) obtained via cross-sectional surveys that the social perception of key protagonists on two basic dimensions-warmth and competence-plays a crucial role in shaping pandemic-related behaviors. Firstly, when asked in an open question format, heads of state, physicians, and protest movements were universally identified as key protagonists across countries. Secondly, multiple-group confirmatory factor analyses revealed that warmth and competence perceptions of these and other protagonists differed significantly within and between countries. Thirdly, internal meta-analyses showed that warmth and competence perceptions of heads of state, physicians, and protest movements were associated with support and opposition intentions, containment and prevention behaviors, as well as vaccination uptake. Our results have important implications for designing effective interventions to motivate desirable health outcomes and coping with future health crises and other global challenges.

Stereotypes as Historical Accidents: Images of Social Class in Postcommunist Versus Capitalist Societies.

Stereotypes are ideological and justify the existing social structure. Although stereotypes persist, they can change when the context changes. Communism's rise in Eastern Europe and Asia in the 20th century provides a natural experiment examining social-structural effects on social class stereotypes. Nine samples from postcommunist countries (N = 2,241), compared with 38 capitalist countries (N = 4,344), support the historical, sociocultural rootedness of stereotypes. More positive stereotypes of the working class appear in postcommunist countries, both compared with other social groups in the country and compared with working-class stereotypes in capitalist countries; postcommunist countries also show more negative stereotypes of the upper class. We further explore whether communism's ideological legacy reflects how societies infer groups' stereotypic competence and warmth from structural status and competition. Postcommunist societies show weaker status-competence relations and stronger (negative) competition-warmth relations; respectively, the lower meritocratic beliefs and higher priority of embeddedness as ideological legacies may shape these relationships.