RESUMO
The intensification of agriculture has led to the deterioration of various ecosystem services, including pest control. The installation of hedgerows around greenhouses is presented as a viable option to maintain and favour natural enemies of pests. Despite the economic and environmental advantages of this type of facility, farmers are reluctant to implement it. Therefore, it is necessary to determine the factors that influence the decision to install hedgerows and the most appropriate incentives to promote their establishment. This article analyses intensive agriculture in Southeastern Spain. The application of cluster analysis techniques allowed the detection of four types of farmers in relation to this practice. The factors that drive its installation are an increase in the effectiveness of biological control, a reduction in the use of pesticides and the possible economic and environmental benefits. As a barrier, a lack of knowledge of and confidence in the effectiveness of this practice stand out. Among the measures to encourage their installation, the most valued are training and advice and recurring payments for the ecosystem services generated. The results obtained can be useful for policy makers in regions in which the installation of non-crop vegetation is promoted.