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1.
Proc Natl Acad Sci U S A ; 118(35)2021 08 31.
Artigo em Inglês | MEDLINE | ID: mdl-34446557

RESUMO

Each year, eligible individuals forgo billions of dollars in financial assistance in the form of government benefits. To address this participation gap, we identify psychological ownership of government benefits as a factor that significantly influences individuals' interest in applying for government benefits. Psychological ownership refers to how much an individual feels that a target is their own. We propose that the more individuals feel that government benefits are their own, the less likely they are to perceive applying for them as an aversive ask for help, and thus, the more likely they are to pursue them. Three large-scale field experiments among low-income individuals demonstrate that higher psychological ownership framing of government benefits significantly increases participants' pursuit of benefits and outperforms other common psychological interventions. An additional experiment shows that this effect occurs because greater psychological ownership reduces people's general aversion to asking for assistance. Relative to control messages, these psychological ownership interventions increased interest in claiming government benefits by 20% to 128%. These results suggest that psychological ownership framing is an effective tool in the portfolio of potential behavioral science interventions and a simple way to stimulate interest in claiming benefits.


Assuntos
Governo , Propriedade , Formulação de Políticas , Intervenção Psicossocial/legislação & jurisprudência , Intervenção Psicossocial/normas , Humanos
2.
J Nurs Scholarsh ; 2024 Apr 05.
Artigo em Inglês | MEDLINE | ID: mdl-38581146

RESUMO

INTRODUCTION: Nurses' vigor at work profoundly impacts the quality of patient care. However, the determinants of nurses' vigor remain underexplored in the current nursing literature, and the mechanism through which these determinants exert their effects remains unclear. AIM: This study aimed to elucidate the mediating role of psychological ownership in linking decent work to nurses' vigor at work. METHODS: A two-wave, time-lagged study was conducted to collect data from 289 nurses working across three hospitals in Port Said, Egypt, between March and June 2023. Data were collected using the Decent Work Scale, the Psychological Ownership Scale, the Shirom-Melamed Vigor Measure, on an Introductory Information Form. Mediation testing was performed using structural equation modeling. RESULTS: Decent work was significantly associated with psychological ownership and vigor at work. Psychological ownership partially mediated the relationship between decent work and nurses' vigor at work. CONCLUSION: Decent work practices are critical in fostering nurses' vigor while working, and psychological ownership plays a mediating role in this relationship. CLINICAL RELEVANCE: Hospital administrators should value decent work practices, which could enhance psychological ownership, resulting in a potential improvement in nurses' vigor at work.

3.
Environ Manage ; 73(2): 338-353, 2024 Feb.
Artigo em Inglês | MEDLINE | ID: mdl-37804370

RESUMO

Residents are one of the most significant stakeholder groups in ecologically vulnerable regions, and the local ecological environmental governance efforts require their active cooperation and participation. To this end, this study leverages the sampled survey data from residents across 14 cities in Guangxi, China, and uses a structural equation modeling analysis to explore the impact of environmental education perception on residents' ecological security behavior. The results indicate that psychological ownership of nature plays a positive mediating role between environmental education perception and residents' ecological security behavior, as well as between ecological consciousness and residents' ecological security behavior, thereby supporting the idea that a sense of stewardship in protecting ecological security is a key factor in residents' conversion of their ecological protection cognition into practical actions. Further research finds that visual fluency has a moderating effect on the relationship between environmental education perception and psychological ownership of nature. This study provides new insights into the theoretical understanding of the formation mechanism of residents' ecological security behavior, enriches the theory of psychological ownership, and offers policy recommendations for governments implementing ecological environmental propaganda programs.


Assuntos
Conservação dos Recursos Naturais , Propriedade , Política Ambiental , China , Cidades
4.
Int Nurs Rev ; 2024 May 02.
Artigo em Inglês | MEDLINE | ID: mdl-38696334

RESUMO

BACKGROUND: Greening organizations have become a top priority for decision-makers in the 21st century. Psychological ownership can be improved through responsible administration, which, in turn, improves green behavior. AIM: Investigating the mediating role of psychological ownership in the relationship between green human resources management (HRM) and green behavior among nursing faculty. DESIGN AND METHOD: A correlational analytical research design was utilized to conduct the study following the STROBE guidelines. A convenience sample of 204 academic staff was used. Four data collection tools were used: sociodemographic characteristics, the green HRM questionnaire, the Psychological Ownership Scale, and the Green Behaviour Scale. RESULTS: Faculty members who perceive strong green HRM practices are more likely to have heightened psychological ownership, positively influencing their engagement in green behavior. Conversely, weaker perceptions of green HRM are associated with lower levels of green behavior. Psychological ownership was found to act as a partial mediator between green HRM and green behavior. Even when considering the influence of psychological ownership, green HRM has a significant and direct impact on green behavior. CONCLUSION: Faculty members who perceive a high level of green HRM practices are more likely to have a high level of psychological ownership that, in turn, influences their green behavior. IMPLICATIONS FOR NURSING AND HEALTH POLICY: Workshops on psychological ownership and green behavior can foster environmental sustainability. Policies should integrate green HRM practices into nursing education and healthcare facilities, recognizing psychological ownership's role. Incentivizing green initiatives can motivate staff, aligning with broader conservation goals. Encouraging an ethos of environmental stewardship benefits both the healthcare and sustainable development agendas.

5.
Vox Sang ; 118(8): 616-623, 2023 Aug.
Artigo em Inglês | MEDLINE | ID: mdl-37288715

RESUMO

BACKGROUND AND OBJECTIVES: Interventions to retain existing donors are essential to increase the blood supply. Blood donor self-identity is proposed to motivate sustained donation behaviour. However, interventions to develop self-identity in the absence of donating blood are scarce. We propose that experiencing psychological ownership of a blood collection agency (BCA) may provide a potential avenue for fostering donor self-identity and subsequent sustained donation behaviour. MATERIALS AND METHODS: Two hundred and fifty-five donor participants were recruited through Prolific Academic (n = 175) and an Australian online blood donor community group (n = 80), with an additional 252 non-donors recruited through Prolific Academic. Participants completed an online survey assessing donation behaviour, perceived psychological ownership of a BCA, self-identity and intentions to donate blood, amongst other constructs. RESULTS: Consistent with our theoretical argument, psychological ownership was positively associated with self-identity, which, in turn, was positively associated with intentions to donate blood. Donation behaviour was positively associated with psychological ownership. Examination of psychological ownership by donation experience showed the expected relationship with committed donors having the strongest psychological ownership and non-donors having the weakest psychological ownership over a BCA. CONCLUSION: We provide initial support for the inclusion of psychological ownership within a model of sustained blood donation behaviour.


Assuntos
Doação de Sangue , Doadores de Sangue , Identificação Social , Humanos , Austrália , Doação de Sangue/estatística & dados numéricos , Doadores de Sangue/psicologia , Doadores de Sangue/estatística & dados numéricos , Motivação , Propriedade , Inquéritos e Questionários , Comportamento , Masculino , Feminino , Adulto , Pessoa de Meia-Idade , Intenção
6.
Softw Syst Model ; 22(1): 13-29, 2023.
Artigo em Inglês | MEDLINE | ID: mdl-36033973

RESUMO

Participatory enterprise modeling is about gathering domain experts and involving them directly in the creation of models, aided by modeling experts. It is meant to increase commitment to and quality of models. This paper presents an exploratory study focusing on the subjective view of the domain experts. We investigated the influence of direct collaboration versus individual modeling, and the influence of model revisions by modeling experts on psychological ownership and perceived model quality. We chose process modeling as a particular form of enterprise modeling. Our results give hint that domain experts working individually with a modeling expert perceive model quality as higher than those working collaboratively whereas psychological ownership did not show any difference. Revisions caused changes in the subjects' assessments only of model quality. Moreover, we will present qualitative results from interviews we led with the participants. They reveal interesting insight on how outcome and perception of the procedure and the method in both settings can be positively influenced. The interviews also emphasize the special role of the method experts who are sometimes even considered as co-owners of the model.

7.
J Nurs Manag ; 30(7): 2927-2936, 2022 Oct.
Artigo em Inglês | MEDLINE | ID: mdl-35560968

RESUMO

AIMS: The aim of this study is to examine the relationship between psychological ownership of the nursing profession and turnover intention. BACKGROUND: There is a severe shortage of nurses worldwide. Research is needed to understand how nurses' intention to leave hospitals and the nursing profession can be alleviated. METHODS: This study adopted a cross-sectional design and a survey method. Proportionate random sampling was used to ensure sample representativeness. This study surveyed 430 registered nurses in a medical centre in Taiwan between December 2021 and January 2022. We used Turnover Scale and Self-Efficacy Scale and developed Having a Place Scale. RESULTS: Psychological ownership comprises three dimensions: self-efficacy, nurse identity and 'having a place' in the nursing profession. This research is the first to examine how these three dimensions of psychological ownership of the nursing profession are related to the intention to leave a hospital or the nursing profession. Self-efficacy and 'having a place' are negatively related to nurses' intention to leave a hospital (r = -.23 and -.31, p < .001). Nurse identity is negatively related to nurses' intention to leave the nursing profession (r = -.38, p < .001). Intention to leave a hospital is positively related to nurses' intention to leave the profession (r = .76, p < .001). CONCLUSION: The findings provide novel insights for retaining nurses. Nurse managers could use strategies such as including nurses in making workplace decisions and encouraging them to personalize their workspace. IMPLICATIONS FOR NURSING MANAGEMENT: Nurse managers can enhance nurses' self-efficacy and sense of 'having a place' to retain nurses in hospitals, while enhancing nurse identity to retain nurses in the profession.


Assuntos
Enfermeiras e Enfermeiros , Recursos Humanos de Enfermagem Hospitalar , Humanos , Satisfação no Emprego , Estudos Transversais , Propriedade , Recursos Humanos de Enfermagem Hospitalar/psicologia , Reorganização de Recursos Humanos , Inquéritos e Questionários , Intenção
8.
Curr Psychol ; : 1-11, 2022 Aug 15.
Artigo em Inglês | MEDLINE | ID: mdl-35990212

RESUMO

The purpose of this article is to understand the relationship between psychological ownership, knowledge sharing, knowledge hiding and employee motivation in knowledge intensive organizations. We take employee motivation in terms of approach motivation and avoidance motivation and examine moderating role of the former in case of the psychological ownership - knowledge sharing relationship, and the latter in case of the psychological ownership - knowledge hiding relationship. We examine these relationships on data collected during a pandemic (i.e., COVID-19). Data are collected from 217 individuals working in knowledge intensive high-tech organizations and educational institutes. Hypotheses are tested using structural equation modelling (SEM). Results show that stronger feelings of psychological ownership lead to both positive work behavior (i.e., knowledge sharing) as well as negative work behavior (i.e., knowledge hiding). Furthermore, approach motivation positively moderates the positive relationship between psychological ownership and knowledge sharing. A moderating role of avoidance motivation, however, is not confirmed. Research has ignored the role of different types of employee motivation, particularly approach motivation vis-à-vis knowledge behaviors. Furthermore, by examining these relationships in the context of a Pandemic (i.e., COVID-19), we offer some interesting insights and offer implications for management practice. For example, managers may incorporate reward practices to motivate employees towards knowledge sharing, and nurture an organizational climate, which discourages knowledge hiding.

9.
J Environ Manage ; 296: 113233, 2021 Oct 15.
Artigo em Inglês | MEDLINE | ID: mdl-34252856

RESUMO

Payments for watershed ecosystem services are the most important forms of global water environmental protection. Transboundary basin ecological compensation policies in China are mainly based on the central government's appropriation to local governments or transfer payments between local governments. However, watershed ecosystem services face many problems such as the lack of interprovincial horizontal compensation policies and insufficient public participation. Most of China's rivers are distributed in vast rural areas, and the livelihoods of farmers living in these areas are highly dependent on the water environment. Since a watershed usually spans multiple administrative regions, the inconsistency between the natural and administrative boundaries of the river affects the completeness of the ecosystem services' information exchange between the service providers and payers. To promote interprovincial government water management cooperation and spark the farmers' enthusiasm for participating in the payments for watershed ecosystem services, this study examines the mechanism by which social interactions can affect farmers' willingness to pay (WTP) by mitigating the information bias. The results show that information bias plays a mediating role in the effect of social interactions on WTP. Additionally, the cadres/associations' and village-level interactions can effectively reduce the information bias of farmers, thereby increasing their WTP for transboundary basin ecosystem services. Moreover, the intensity of the psychological ownership of the watershed and government credibility have a significant moderating effect on the above-mentioned mechanisms. This study suggests that it is necessary to broaden the source channels of farmers' information on upstream ecological governance, improve the completeness of farmers' information, and curb the negative impact of information bias on WTP. Simultaneously, it is necessary to improve the government credibility and cultivate the farmers' sense of belonging and responsibility toward the watershed.


Assuntos
Ecossistema , Interação Social , China , Conservação dos Recursos Naturais , Fazendeiros , Humanos , Rios
10.
Int J Inf Manage ; 61: 102245, 2021 Dec.
Artigo em Inglês | MEDLINE | ID: mdl-33012944

RESUMO

Gamification on the mobile platform through the concept of online games has the potential to create unprecedented engagement with customers. With the growth in the gamification market due to the increase in internet penetration and the number of mobile devices, it has become one of the potential channels to reach and influence young consumers who spend more time on gaming. There is a shortage of empirical evidence on the impact of gamification on online consumer decisions. This study uses 'psychological ownership theory' and 'schema theory' to examine the effects of gameful experience (GFUL) on the attitudes of online gamers (N = 326). Data were analyzed using AMOS 25 and Process Macro for SPSS. The analytical results indicated that GFUL is mediated through both the intervening variables (perceived in-game advertisement effectiveness and psychological ownership), which positively influence gamers' attitudes towards the game and in-game advertising. Further, the study investigated the impact of in-game advertisement intrusiveness. Based on the research findings, this study proposed the theoretical and managerial implications.

11.
Curr Opin Psychol ; 58: 101829, 2024 Aug.
Artigo em Inglês | MEDLINE | ID: mdl-38954851

RESUMO

Contemporary, multidisciplinary research sheds light on data privacy implications of artificial intelligence (AI). This review adopts an AI ecosystem perspective and proposes a process-outcome continuum to classify AI technologies; this perspective helps to understand the nuances of AI relative to psychological aspects of privacy decision-making. Specifically, different types of AI affect traditionally studied privacy decision-making frameworks including the privacy calculus, psychological ownership, and social influence in varied ways. By understanding how the process- or outcome-orientation of an AI technology affects privacy decision-making, we explain how AI creates privacy benefits but also poses challenges. Future research is needed across privacy decision-making, but also more generally at the intersection of privacy and AI, to help foster an ethical, sustainable society.


Assuntos
Inteligência Artificial , Privacidade , Humanos , Tomada de Decisões
12.
Eur Rev Soc Psychol ; 35(1): 123-161, 2024.
Artigo em Inglês | MEDLINE | ID: mdl-38444522

RESUMO

Even without legal ownership, groups can experience objects, places, and ideas as belonging to them ('ours'). This state of mind-collective psychological ownership-is understudied in social psychology, yet it is central to many intergroup conflicts and stewardship behaviour. We discuss our research on the psychological processes and social-psychological implications of collective psychological ownership. We studied territorial ownership, in different parts of the world and at different geographical levels, offering not only a cross-national but also conceptual replication of the processes. Our findings show that collective psychological ownership is inferred based on primo-occupancy, investment, and formation. Further, we demonstrate that collective psychological ownership can have positive intragroup and negative intergroup outcomes, which are guided by perceived group responsibility and exclusive determination right. We then discuss ownership threat (losing what is 'ours'), and we consider the role of group identification in ownership-related processes. We conclude by providing directions for future research.

13.
J Health Psychol ; : 13591053241254581, 2024 Jun 12.
Artigo em Inglês | MEDLINE | ID: mdl-38867414

RESUMO

To meet the priority healthcare needs of any population there must be a consistently available blood supply donated by willing donors. Due to this universal need for blood, retaining blood donors remains an ongoing challenge for blood services internationally. Encouraging psychological ownership, or the feeling of ownership one experiences over a possession, provides a potential novel solution to donor retention. This study, based on semi-structured interviews with blood donors, investigates how donors perceive and develop psychological ownership in the context of blood donation. Interviews were conducted in Australia with 20 current blood donors (10 men, 10 women; Mage = 41.95). Through thematic analysis, six themes were identified based primarily on the theoretical framework of psychological ownership. This research offers a novel perspective on donor retention, suggesting that donors' ownership over their individual donation practices, and not the blood service, may contribute to maintaining a stable blood supply.

14.
Leadersh Health Serv (Bradf Engl) ; 37(4): 548-569, 2024 Sep 30.
Artigo em Inglês | MEDLINE | ID: mdl-39344573

RESUMO

PURPOSE: This study aims to investigate the mediating roles of servant leadership and employee vitality in the relationship between psychological ownership and employee creativity among healthcare workers in Ghana. DESIGN/METHODOLOGY/APPROACH: A sample of 736 public and private healthcare respondents was selected using a convenience sampling technique. Data collected using a self-reported questionnaire was analyzed via partial least square structural equation modeling. FINDINGS: The findings reveal that psychological ownership directly improves employee creativity, while servant leadership and employee vitality mediate the relationship between psychological ownership and employee creativity separately and complementarily. RESEARCH LIMITATIONS/IMPLICATIONS: The research used self-reported data, increasing the potential for common method variance. However, sufficient care was taken to minimize these limitations. PRACTICAL IMPLICATIONS: This research makes valuable contributions to the field of healthcare practice literature. The findings suggest that management of health care entities should focus on creating a workplace culture that cultivates psychological ownership among employees and policies that enhance employee vitality and promote servant behavior to foster employee creativity. ORIGINALITY/VALUE: This study represents one of the earliest attempts to examine a theoretical framework that connects servant leadership, employee vitality, employee creativity and psychological ownership within the context of the health service industry.


Assuntos
Criatividade , Pessoal de Saúde , Liderança , Cultura Organizacional , Humanos , Pessoal de Saúde/psicologia , Inquéritos e Questionários , Gana , Masculino , Feminino , Adulto , Pessoa de Meia-Idade
15.
Behav Sci (Basel) ; 14(8)2024 Aug 11.
Artigo em Inglês | MEDLINE | ID: mdl-39199092

RESUMO

E-commerce live streaming has become a lucrative global industry. As the main carrier to convey information in live broadcasting, user-generated content (UGC)-and especially bullet screens-are crucial in influencing users' purchase intentions. However, the influence of bullet screens' multidimensional information characteristics on consumers' decision-making processes requires further exploration. Additionally, most existing studies start with the short-term effects of live product realization, and must address how to enhance customers' psychological ownership using new means of live streaming marketing to obtain long-term sustainable brand-building effects. This study introduces psychological ownership and the communicative presence as mediating variables based on the theory of elaboration likelihood modeling to explore the mechanism of the influence of UGC's multidimensional features on viewers' purchase intentions in live e-commerce broadcasting rooms. We collected 404 valid online questionnaires and tested our hypotheses using structural equation modeling. These findings indicate that UGC emotions, quality, and their interaction significantly and positively affect purchase intentions. Moreover, psychological ownership and the communicative presence mediate UGC's effect on purchase intentions. These results provide a new perspective for understanding consumer behavior in live e-commerce to improve marketing effectiveness of e-commerce live streaming platforms.

16.
Front Nutr ; 11: 1401035, 2024.
Artigo em Inglês | MEDLINE | ID: mdl-39176026

RESUMO

This study aims to investigate the influence of psychological ownership of nutritional products on the purchase intention of high-pressure working groups, as well as the underlying mechanisms and boundary conditions of this influence. This study aims to investigate the impact of psychological ownership of nutritional products on the purchase intention of high-pressure working groups, as well as the underlying mechanisms and boundary conditions of this influence. The research contributes through the use of variance analysis, mediation models, and moderation models on data from adult participants over the age of 18, across three experiments. Experiment 1, conducted on the Credamo platform, randomly recruited 285 participants, with 148 males (51.9%) and 137 females (48.1%), and the results indicated a direct impact of psychological ownership on purchase intention. Building upon this, Experiment 2, which also utilized the Credamo platform and recruited 280 participants consisting of 136 males (48.6%) and 144 females (51.4%), further revealed the mediating role of perceived value. Experiment 3, with 265 participants randomly recruited on the Credamo platform, including 131 males (49.4%) and 134 females (50.6%), identified the moderating effect of nutritional awareness. The theoretical contribution of this study lies primarily in its in-depth exploration of the impact of psychological ownership of nutritional products. By integrating the factors of perceived value and nutritional awareness, it provides a systematic explanation for better understanding the purchase intentions of high-pressure working groups. Additionally, this study offers valuable strategies for merchants to enhance the purchase intentions of high-pressure living groups.

17.
Psychol Res Behav Manag ; 17: 867-889, 2024.
Artigo em Inglês | MEDLINE | ID: mdl-38481599

RESUMO

Purpose: With the rapid expansion in the use of intelligent voice assistants (IVAs) in people's daily lives, how to improve users' continuous intention is crucial for the sustainable development of intelligent voice technology. Utilizing the stimulus-organism-response (S-O-R) framework, we propose a theoretical model to examine how three dimensions of interactivity (ie, two-way communication, responsiveness, perceived control) impact individuals' affective reactions (ie, psychological ownership, subjective well-being) and continuance intention of IVAs and how that effect differs technology readiness. Methods: To validate the proposed model, 412 valid samples were collected in China and underwent analysis using a comprehensive approach that incorporated partial least squares-structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). Results: The findings from the PLS-SEM analysis indicate that three dimensions of interactivity have significant impacts on affective reactions to varying degrees, thus affecting users' continuance intention. Among these dimensions, responsiveness is the strongest predictor of affective reactions. Additionally, the impact of subjective well-being on continuance intention is stronger when users with high technology readiness. Finally, the results from fsQCA support the PLS-SEM findings and provide three configurations with different combinations of antecedents that sufficiently explain high continuance intention. Conclusion: Our findings reveal the internal mechanisms through which the three dimensions of interactivity impact users' continued usage of IVAs. This study is among the first to examine the effects of dimensions of interactivity on behavioral intentions, utilizing both symmetric (PLS-SEM) and asymmetric (fsQCA) methodologies to identify the most significant dimensions of interactivity and determine sufficient combinations of dimensions to predict users' intention to continue using IVAs. These findings offer valuable and fresh insights for both theoretical understanding and practical application.

18.
J Clin Nurs ; 22(21-22): 3192-202, 2013 Nov.
Artigo em Inglês | MEDLINE | ID: mdl-24118522

RESUMO

AIMS AND OBJECTIVES: To propose a model of prediction of caring behaviour among nurses that includes spiritual intelligence, emotional intelligence, psychological ownership and burnout. BACKGROUND: Caring behaviour of nurses contributes to the patients' satisfaction, well-being and subsequently to the performance of the healthcare organisations. This behaviour is influenced by physiological, psychological, sociocultural, developmental and spiritual factors. DESIGN: A cross-sectional survey was used, and data were analysed using descriptive statistics and structural equation modelling. METHODS: Data were collected between July-August 2011. A sample of 550 nurses in practice from seven public hospitals in and around Kuala Lumpur (Malaysia) completed the questionnaire that captured five constructs. Besides nurses, 348 patients from seven hospitals participated in the study and recorded their overall satisfaction with the hospital and the services provided by the nurses. Data were analysed using structural equation modelling (SEM). RESULTS: The key findings are: (1) spiritual intelligence influences emotional intelligence and psychological ownership, (2) emotional intelligence influences psychological ownership, burnout and caring behaviour of nurses, (3) psychological ownership influences burnout and caring behaviour of nurses, (4) burnout influences caring behaviour of nurses, (5) psychological ownership mediates the relationship between spiritual intelligence and caring behaviour and between emotional intelligence and caring behaviour of nurses and (6) burnout mediates the relationship between spiritual intelligence and caring behaviour and between psychological ownership and caring behaviour of nurses. CONCLUSIONS: Identifying the factors that affect caring behaviour of nurses is critical to improving the quality of patient care. Spiritual intelligence, emotional intelligence, psychological ownership and burnout of nurses play a significant role in effecting caring behaviour of nurses. RELEVANCE TO CLINICAL PRACTICE: Healthcare providers must consider the relationships between these factors in their continuing care and incorporation of these in the nursing curricula and training.


Assuntos
Esgotamento Profissional , Inteligência Emocional , Recursos Humanos de Enfermagem Hospitalar/psicologia , Espiritualidade , Adulto , Estudos Transversais , Feminino , Hospitais Públicos , Humanos , Malásia , Masculino , Pessoa de Meia-Idade , Recursos Humanos , Adulto Jovem
19.
Heliyon ; 9(9): e20236, 2023 Sep.
Artigo em Inglês | MEDLINE | ID: mdl-37809949

RESUMO

This study examines the relationships between psychological ownership (PO) in playful consumption and its validating role in consumer happiness (CH). Specifically, we propose a moderating process of personality and game performance, which influences PO and CH. Subsequently, we evaluate consumer happiness associated with playful consumption experience by two studies, one quantitative and the other experimental. In Study 1 we use a randomized sample (n = 872, respondents) from Pakistan employing SEM (Structural Equation Modeling) methods. In Study 2 we use an EEG emotive insight device to capture the factors associated with psychological ownership. In this experiment, we address the neuro marketing prospect of players. It was found that perceived control, competitive resistance, emotions, customer participation, personality and performance are positively associated with PO. Game performance enhances feelings of happiness. This study offers new insights into the processes that drive consumer happiness and provides a vigorous guide for policymakers, applied psychologists, consumers and marketers who shape our futures in the field of happiness and well-being through playful consumption experience.

20.
Behav Sci (Basel) ; 13(1)2023 Jan 06.
Artigo em Inglês | MEDLINE | ID: mdl-36661626

RESUMO

The hometown brand is symbolic of a hometown and can induce homesickness in consumers. Especially for those who live in other countries, it can stimulate their inner sense of belonging, self-identity, and effectiveness, in turn generating a series of brand behaviors and promoting sustainable brand development. In this study, we adopt a situational experimental research method from the perspective of sense of place theory and social exchange theory in order to assess the regulatory mechanism of place attachment through the mediating mechanism of psychological ownership. In this way, we explore the mechanism underlying the relationship between homesickness advertising (vs. non-homesickness advertising) on the hometown brand citizenship behavior of consumers. Our findings suggest that (1) homesickness advertising has a more positive effect on consumer hometown brand citizenship behavior than non-homesickness advertising; (2) psychological ownership plays a fully mediating role in the relationship between homesickness advertising (vs. non-homesickness advertising) and consumer hometown brand citizenship behavior; and (3) place attachment plays a moderating role in the influence of homesickness advertising (vs. non-homesickness advertising) on the hometown brand citizenship behavior of consumers through psychological ownership.

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