Reaching youth at the point of sale: cigarette marketing is more prevalent in stores where adolescents shop frequently.
Tob Control
; 13(3): 315-8, 2004 Sep.
Article
em En
| MEDLINE
| ID: mdl-15333890
ABSTRACT
OBJECTIVE:
Although numerous studies describe the quantity and nature of tobacco marketing in stores, fewer studies examine the industry's attempts to reach youth at the point of sale. This study examines whether cigarette marketing is more prevalent in stores where adolescents shop frequently. DESIGN, SETTING, ANDPARTICIPANTS:
Trained coders counted cigarette ads, products, and other marketing materials in a census of stores that sell tobacco in Tracy, California (n = 50). A combination of data from focus groups and in-class surveys of middle school students (n = 2125) determined which of the stores adolescents visited most frequently. MAIN OUTCOMEMEASURES:
Amount of marketing materials and shelf space measured separately for the three cigarette brands most popular with adolescent smokers and for other brands combined.RESULTS:
Compared to other stores in the same community, stores where adolescents shopped frequently contained almost three times more marketing materials for Marlboro, Camel, and Newport, and significantly more shelf space devoted to these brands.CONCLUSIONS:
Regardless of whether tobacco companies intentionally target youth at the point of sale, these findings underscore the importance of strategies to reduce the quantity and impact of cigarette marketing materials in this venue.
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Fumar
/
Comércio
/
Indústria do Tabaco
/
Publicidade
/
Marketing
Tipo de estudo:
Qualitative_research
Limite:
Adolescent
/
Humans
País/Região como assunto:
America do norte
Idioma:
En
Revista:
Tob Control
Assunto da revista:
TRANSTORNOS RELACIONADOS COM SUBSTANCIAS
Ano de publicação:
2004
Tipo de documento:
Article
País de afiliação:
Estados Unidos