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Your brain at work. What a new approach to neuroscience can teach us about management.
Harv Bus Rev ; 91(7-8): 102-11, 134, 2013.
Article em En | MEDLINE | ID: mdl-24730173
Recently, technological advances have led neuroscientists to develop a new and more sophisticated framework. It shifts the focus of study from the activity of specific brain regions to how networks of brain regions activate in concurrent patterns. In this article, two experts in brain science explain important discoveries that have been made about four key networks: the default network, which is engaged in introspection and in imagining a different time, place, or reality; the reward network, which activates in response to pleasure; the affect network, which plays a central role in emotions; and the control network, which is involved in understanding consequences, impulse control, and selective attention. These discoveries hold major implications for managers. In particular, they shed light on: the best way to generate "Eureka!" thinking. What motivates employees. Whether you should trust your gut and listen to your emotions in decision making. The opportunities and pitfalls of multitasking. These insights are just the beginning, say the authors, who believe that a hugely productive dialogue between neuroscience and business will develop as more findings emerge.
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Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Encéfalo / Neurociências / Comércio Tipo de estudo: Prognostic_studies Limite: Humans País/Região como assunto: America do norte Idioma: En Revista: Harv Bus Rev Assunto da revista: SERVICOS DE SAUDE Ano de publicação: 2013 Tipo de documento: Article
Buscar no Google
Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Encéfalo / Neurociências / Comércio Tipo de estudo: Prognostic_studies Limite: Humans País/Região como assunto: America do norte Idioma: En Revista: Harv Bus Rev Assunto da revista: SERVICOS DE SAUDE Ano de publicação: 2013 Tipo de documento: Article