The hows and whys of "we" (and "I") in groups.

Informed by our interdisciplinary research program on collaborative recall, we argue that Baumeister et al. should consider: (1) group success as a balance between differentiation and integration (not differentiation alone); (2) variation in constellations of people and processes within and across groups; and (3) nuanced measurement of what people bring to, do in, and get out of groups.